Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr50 - 249Fresno, CA
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JP Marketing is an Advertising company. They are based in Fresno, California and Sacramento, California and have midsize team. They offer Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Brooklyn, NY
Services provided
Advertising company Big Spaceship was established in 2000. Located in Brooklyn, New York, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$100 - $149 / hr50 - 249Richmond, VA
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NDP is a Digital Strategy company. Their midsize team is located in Richmond, Virginia and Chattanooga, Tennessee. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr50 - 249Beverly Hills, CA
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Advertising company Digital Media Management is located in Beverly Hills, California and New York, New York. They offer Advertising and Branding and were established in 2010.
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$10,000+$100 - $149 / hr50 - 249Salt Lake City, UT
Services provided
In Salt Lake City, Utah and Provo, Utah, Axis41 is a midsize Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Brooklyn, NY
Services provided
Red Antler, an Advertising company, was established in 2007. In Brooklyn, New York, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Atlanta, GA
Services provided
Established in 1994, Second Story is an Advertising company. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$100 - $149 / hr50 - 249San Diego, CA
Services provided
Vitro is an Advertising company. The San Diego, California-based company was founded in 1992. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Pyrmont, Australia
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BMF is an Advertising company. Based in Pyrmont, Australia, their midsize team specializes in Advertising and Branding. The agency was launched in 1996.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Sparks & Honey is an Advertising company. Established in 2012, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
Mediasmith, an Advertising company, is based in San Francisco, California. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Eveo is a midsize Advertising company located in San Francisco, California and New York, New York. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Oakland, CA
Services provided
Broadly, an Advertising company, is based in Oakland, California and Orange County, California. They provide Advertising and Branding and were launched in 2013.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
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Launched in 2012, Radius, a midsize Advertising company, is located in San Francisco, California and Atlanta, Georgia. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Tustin, CA
Services provided
Local Lighthouse is an Advertising company. They are headquartered in Tustin, California and have midsize team. They focus on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Fountain Valley, CA
Services provided
Local Splash is an Advertising company established in 2004. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
BeCore is an Advertising company established in 1999. The team offers Advertising and Branding and is in Los Angeles, California.
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$10,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
McGarrah Jessee is an Advertising company. Launched in 1996, their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Bournemouth, England
Services provided
RLA Group is a SEO company in Bournemouth, England and Belfast, Northern Ireland. Launched in 1984, the team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Bristol, England
Services provided
Midsize SEO company Oakwood, is in Bristol, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Sheffield , England
Services provided
MB Advertising & Marketing Ltd is a midsize SEO services firm. Founded in 1989, the team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Services provided
Midsize SEO company Climax Media, is in Toronto, Canada. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
McCann Enterprise is a SEO company. Their midsize team is based in London, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Hexham, England
Services provided
In Hexham, England and London, England, Dipsticks Research is a midsize SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Leeds, England
Services provided
Based in Leeds, England, England Agency is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London , England
Services provided
Midsize SEO company Red Consultancy, is located in London , England and Kingston upon Thames, England. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Birmingham, England
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Citypress is a SEO company founded in 1964. The team offers Search Engine Optimization and Web Design and is located in and Birmingham, England.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Cedar Communications is a SEO services firm headquartered in London, England and Hong Kong, Hong Kong. Founded in 1973, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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WRG Live is a SEO agency. Launched in 1976, the team offers Search Engine Optimization and Web Design. The firm is headquartered in Manchester, England and London, England.
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$10,000+$150 - $199 / hr50 - 249Dublin, Ireland
Services provided
Wilson Hartnell is a SEO services firm. Launched in 1972, their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
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Established in 2010, Project Brand Design is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Helsingfors, Finland
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Launched in 2015, SATUMAA FAMILY BUSINESS is a SEO company. The firm specializes in Search Engine Optimization and Web Design, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Glasgow , Scotland
Services provided
Established in 2004, Screenmedia Design Ltd is a midsize Glasgow , Scotland-based SEO agency. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
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Launched in 1993, Spectrecom Films is a SEO company. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Liverpool, England
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Headquartered in Liverpool, England, Uniform is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Glasgow , Scotland
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Smarts Communicate is a midsize Glasgow , Scotland-based SEO company. The team offers Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr50 - 249Edinburgh, Scotland
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Based in Edinburgh, Scotland, Story UK is a SEO services firm. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London , England
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SEO agency Design Portfolio is headquartered in London , England and Leeds, England. They focus on Search Engine Optimization and Web Design and were launched in 1991.
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$10,000+$150 - $199 / hr50 - 249London, England
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Livity is a SEO company. Their team is headquartered in London, England and offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
SEO company Stack is headquartered in London, England and Minneapolis, Minnesota. They provide Search Engine Optimization and Web Design and were launched in 1995.
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$10,000+$150 - $199 / hr50 - 249London , England
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Bluemarlin is a branding agency. The team specializes in Branding and Web Design, and the firm is in London , England and.
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$10,000+$150 - $199 / hr50 - 249Market Harborough, England
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Sheridan&Co, a SEO agency, provides Search Engine Optimization and Web Design. The firm is based in Market Harborough, England and London, England.
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$10,000+$150 - $199 / hr50 - 249London, England
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Founded in 2005, BLAC is a SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Brighton , England
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Propellernet is a SEO agency. Based in Brighton , England, their midsize team provides Search Engine Optimization and Web Design. The firm was established in 2003.
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$10,000+$150 - $199 / hr50 - 249Edinburgh , Scotland
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Jump Marketing is a SEO agency. Headquartered in Edinburgh , Scotland, the firm was founded in 2004. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
PSONA is a SEO agency based in London, England. They provide Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
Services provided
McCANN Connected, a SEO services firm, was established in 2007. They focuses on Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
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Storm ID is a SEO company founded in 2001. The team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Indianapolis, IN
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Hirons is an Advertising company based in Indianapolis, Indiana. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249
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The Brooklyn Brothers, a SEO company, was launched in 2001. Headquartered in and London, England, the team provides Search Engine Optimization and Web Design.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.