Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Small Advertising company Rebelxp, is headquartered in Mumbai, India. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Delson, Canada
Services provided
UPS PLUS BATTERY is an Advertising company. The team specializes in Advertising and Digital Strategy, and the company is located in Delson, Canada.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+Undisclosed2 - 9
Services provided
Google Ads Guy is a pay per click agency. Based in Sydney, Australia, the agency was founded in 2018. Their services include Pay Per Click and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Frankfurt am Main, Germany
Services provided
Elbe am Rhein, an Advertising company, is headquartered in Frankfurt am Main, Germany. The team focuses on Advertising and Video Production.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Graphic design agency ButterCo is located in Austin, Texas. Their services include Graphic Design and Advertising.
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Undisclosed$50 - $99 / hr10 - 49Parsippany-Troy Hills, NJ
Services provided
Design advisors is an Advertising company founded in 2022. The small team offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Coimbatore, India
Services provided
Founded in 2026, XLevelsUp is a social media marketing agency. The agency focuses on Social Media Marketing and Custom Software Development, and is small.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Appleton, WI
Services provided
Established in 2004, Coalesce Marketing & Design is a small Marketing Strategy company. Their services include Marketing Strategy and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Pixel Productions China is an Advertising company. They provide Advertising and Branding and were launched in 2015.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+< $25 / hr1,000 - 9,999Denver, CO
Services provided
See all 142 projectsCIENCE Technologies is a lead generation and outbound sales company that provides comprehensive advertising services, including email marketing, LinkedIn outreach, and cold calling. Generally, their client feedback is positive, with over 85% of reviewers highlighting their impressive research capabilities and adaptability. However, some clients noted areas for improvement in account management and industry-specific expertise. Their responsiveness and data-driven approach are consistently praised across reviews.
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$1,000+Undisclosed50 - 249Minato City, Japan
Services provided
See all 20 projectsURALA International is an integrated advertising agency specializing in advertising services, marketing, promotions, and media buying, with a strong focus on the Japanese market. The overall feedback is overwhelmingly positive, with 100% of reviewers impressed by their commitment, project management, and communication. Frequent mentions include their expertise in SEO, content creation, and successful campaign execution, consistently exceeding expectations across diverse industries.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$5,000+$150 - $199 / hr50 - 249Prague, Czech Republic
Services provided
See all 4 projectsMexman. Films is a media presentation and digital strategy marketing company. They excel in creating promotional materials and managing social media campaigns, achieving significant cost reductions in lead and sale expenses. While generally praised, with 100% of feedback highlighting their impressive delivery, there is room for improvement in project and budget management.
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$10,000+$150 - $199 / hr50 - 249London , England
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See all 1 projectsDBOX provides branding and web design services, evidenced by their comprehensive delivery from logo creation to full website design. Reviews highlight their professionalism, timely project completion, and strong alignment with client values, suggesting a reliable and client-focused approach. Overall, clients appreciate DBOX’s high-quality service and effective project management.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
See all 1 projectsAvian BPO offers comprehensive outsourcing services, focusing on community involvement and effective teamwork. Their partnership with clients is marked by a commitment to achieving organizational goals efficiently. Reviews highlight Avian BPO's impressive teamwork and high ratings, reflecting a positive reputation that makes them a suitable fit for companies seeking dedicated and collaborative outsourcing solutions.
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$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Services provided
See all 1 projectsRetailer Web Services specializes in website design and hosting solutions for retail businesses. Feedback indicates significant dissatisfaction, with clients reporting a lack of delivered services, poor communication, and unmet promises, leading to a perception that the company is primarily focused on billing rather than project completion and client satisfaction.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
Services provided
Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249Culver City, CA
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Zambezi, a social media marketing company, is headquartered in Culver City, California. Established in 2006, the team offers Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Heat, an Advertising company, was launched in 2004. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Chapter SF is an Advertising company. They focus on Advertising and Branding and were launched in 2015.
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$10,000+$100 - $149 / hr50 - 249Oakland, CA
Services provided
Carol H Williams Advertising is an Advertising company. The midsize Oakland, California-based team specializes in Advertising and Branding. The agency was founded in 1986.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
Services provided
PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249Schaumburg, IL
Services provided
Aronson Advertising, a print design company, focus on Print Design and Video Production. They were launched in 2000.
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$5,000+$150 - $199 / hr50 - 249Manhattan Beach, CA
Services provided
David&Goliath is a midsize Content Marketing company based in Manhattan Beach, California. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
Social media marketing firm Fanscape was launched in 1998. The team offers Social Media Marketing and Content Marketing and is located in Los Angeles, California and Dallas, Texas.
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$5,000+$25 - $49 / hr50 - 249Düsseldorf, Germany
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Kontrast Communication Services is a midsize Düsseldorf, Germany-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Darmstadt, Germany
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CAMAO is a Darmstadt, Germany-based Advertising company. Founded in 2000, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Memphis, TN
Services provided
Sullivan Branding is an Advertising company. Located in Memphis, Tennessee, the agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
Services provided
LMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Founded in 1985, Allen & Gerritsen is a PR company. The firm provides Public Relations and Product Design, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
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Founded in 2003, Wexley School for Girls is an Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
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Hornall Anderson is an Advertising company. Their team is located in Seattle, Washington. The firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Montgomeryville, PA
Services provided
Based in Montgomeryville, Pennsylvania, PulseCX is a Content Marketing company. Established in 1981, the team offers Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
180LA is an Advertising company founded in 2007. The agency offers Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Pune, India
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Setu Advertising is an Advertising company. The team is located in Pune, India and Navi Mumbai, India, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Santa Ana, CA
Services provided
Truth., an Advertising company, is based in Santa Ana, California and England. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Glendale, CA
Services provided
YYES is a branding firm. They are headquartered in Glendale, California and Minneapolis, Minnesota and have midsize team of experts. Their services include Branding and Advertising.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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OS3 is an Advertising company located in Warszawa, Poland. Launched in 1996, the team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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Advertising company GONG Agency is headquartered in Warszawa, Poland and Gliwice, Poland. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Poznań, Poland
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GPD Agency is an Advertising company founded in 1991. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Founded in 1998, 180 Amsterdam is a midsize Amsterdam, Netherlands-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Dawn is an Advertising company. The Amsterdam, Netherlands-based agency provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Energize is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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N=5 is an Advertising company. They were founded in 1999, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Selmore is an Advertising company established in 2005. The midsize team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Schiphol, Netherlands
Services provided
XXS Amsterdam is an Advertising company. Established in 1998, the firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
Services provided
904 SEO is an Advertising company. The Jacksonville, Florida-based team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
Services provided
Yamamoto is an Advertising company established in 1979. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Maitland, FL
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IZEA is an Advertising company. They are based in Maitland, Florida and West Hollywood, California and have midsize team of experts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Launched in 2006, Antenna is a midsize Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Phoenix, AZ
Services provided
IWS is an Advertising company based in Phoenix, Arizona and Washington, District of Columbia. The team offers Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.