Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Able & Howe is an Advertising company. The Vancouver, Canada-based agency was founded in 2019. Their team specializes in Advertising and Branding.
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$1,000+< $25 / hr2 - 9Cinnaminson, NJ
Services provided
Custom software development firm Amorio Technologies was launched in 2022. The team offers Custom Software Development and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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Undisclosed< $25 / hr2 - 9
Services provided
Grow More Studio - Best SEO Agency in Delhi is an Advertising company. Founded in 2021, the company is based in Delhi, India. Their team offers Advertising and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Medford, NY
Services provided
LED In Motion - LED Billboard Truck Advertising is an Advertising company. The firm is located in Medford, New York. Their services include Advertising and Branding.
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$25,000+$300+ / hr2 - 9london, England
Services provided
Form brands studio is an Advertising company. The team is based in london, England, and their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Lockleys, Australia
Services provided
WithEric'sHelp - Adelaide Marketing Consultant is an Advertising company. They provide Advertising and Digital Strategy and were established in 2017. The company is based in Lockleys, Australia.
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$1,000+< $25 / hr2 - 9Feltham, England
Services provided
Launched in 2024, PPC is a small Feltham, England-based Advertising company. Their team specializes in Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$25 - $49 / hr2 - 9
Services provided
OTCdomain is a small Advertising company headquartered in London, England. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Aventura, FL
Services provided
Creative X Entertainment, an Advertising company, was established in 2020. The company focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DigitalGroot is a SEO agency. The Daiwghat, India-based agency was established in 2019. Their team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Mjøndalen, Norway
Services provided
Established in 2012, Flyt Digital AS is an Advertising company. Headquartered in Mjøndalen, Norway and Steinberg, Norway, the team provides Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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Undisclosed$25 - $49 / hr2 - 9İstanbul, Türkiye
Services provided
Digital Kafalar is a İstanbul, Türkiye-based Advertising company. Established in 2017, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Indy Sign Factory is an Advertising company. They were launched in 2021, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Mobile, AL
Services provided
Blue Leopard Agency is an Advertising company. Established in 2023, the team offers Advertising and Branding. The agency is based in Mobile, Alabama.
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$5,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
Ads Specialisten is an Advertising company. Located in Amsterdam, Netherlands, the team focuses on Advertising and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9
Services provided
JHT Agencia de Diseño is an Advertising company. The Bogotá, Colombia-based team offers Advertising and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Established in 2020, Prosper Marketing, a small Advertising company, is located in Cranbrook, Canada. Their services include Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Advertising company Stadvert is in Krosno, Poland. They provide Advertising and Digital Strategy and were launched in 2019.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Bloom Hub is an Advertising company. Founded in 2023, the company is headquartered in Gwalior, India. Their services include Advertising and Social Media Marketing.
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$5,000+Undisclosed2 - 9
Services provided
Graf Media Group, an Advertising company, was launched in 2014. In New York, New York, the team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small web development firm GUMM, is in Calarasi, Romania. The team offers Web Development and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Aesthetic Digital Marketing is an Advertising company founded in 2021. The company focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Advertising company WarmRed Creative provides Advertising and Branding. They were founded in 1996.
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$1,000+< $25 / hr2 - 9Encarnación, Paraguay
Services provided
Agencia Virtual is an Encarnación, Paraguay-based Advertising company. They provide Advertising and Social Media Marketing.
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$25,000+$100 - $149 / hr2 - 9Llandudno Junction, Wales
Services provided
Royal Flush Marketing is an Advertising company. They are based in Llandudno Junction, Wales. Their team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9
Services provided
Headquartered in Heber City, Utah, Bold Works is an Advertising company. Established in 2024, the team offers Advertising and Public Relations.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Talk2users Consultancy Private Limited is an Advertising company. The team offers Advertising and Branding, and the agency is in Faridabad, India.
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$1,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Savion Media is an Advertising company. The Tel Aviv-Yafo, Israel-based company provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Based in Ottawa, Canada, The Wrap Factory is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$300+ / hr2 - 9
Services provided
Troy Assoignon - Positioning Expert, an Advertising company, is located in Singapore, Singapore. They specialize in Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9İstanbul, Türkiye
Services provided
360 Soft, an Advertising company, was founded in 2023. Located in İstanbul, Türkiye, the team specializes in Advertising and Direct Marketing.
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$1,000+$300+ / hr2 - 9Monterrey, Mexico
Services provided
Located in Monterrey, Mexico, Cool Media is a Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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Undisclosed< $25 / hr2 - 9
Services provided
Leadforge Marketing Agency is a pay per click agency. They specialize in Pay Per Click and Search Engine Optimization and were established in 2023. The company is located in Lagos, Nigeria.
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$1,000+$50 - $99 / hr2 - 9Athina, Greece
Services provided
Advertising company THECOMMERCE Digital Agency was founded in 2023. The small team focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Startup Era is an Advertising company. The team is based in New Delhi, India, and their services include Advertising and Branding.
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$10,000+$200 - $300 / hr2 - 9London, England
Services provided
I Am Female* is an Advertising company. The company is headquartered in London, England. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Fluxcore, a small Advertising company, is based in Grimbergen, Belgium. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leiden, Netherlands
Services provided
Termsniper is a Marketing Strategy company. Launched in 2024, the agency is headquartered in Leiden, Netherlands. Their team provides Marketing Strategy and Product Marketing.
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UndisclosedUndisclosed2 - 9Pretoria, South Africa
Services provided
LAFRIQUE Photography is a Corporate Photography company. Their small team of employees is based in Pretoria, South Africa. Their team specializes in Corporate Photography and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9Tampa, FL
Services provided
Bold Thinkers Group is a public relations firm. The Tampa, Florida-based company was founded in 2023. Their team provides Public Relations and Advertising.
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Undisclosed$100 - $149 / hr2 - 9Lahore, Pakistan
Services provided
Social media marketing firm Lune Agency is headquartered in Lahore, Pakistan. They focus on Social Media Marketing and Branding.
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$1,000+$50 - $99 / hr10 - 49West Palm Beach, FL
Services provided
Advertising company Geraz Digital was established in 2022. Located in West Palm Beach, Florida, the team focuses on Advertising and Digital Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Vikram Reach Media is an Other Design company. Launched in 2022, the company provides Other Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Farsley, England
Services provided
Launched in 2006, Fresh Cut is a small video production agency. Their services include Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Nashik, India
Services provided
Advertising company Giri Media Services Private Limited was founded in 2008. Headquartered in Nashik, India, the team offers Advertising and Media Planning & Buying.
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$5,000+$25 - $49 / hr50 - 249Alcobendas, Spain
Services provided
Genetsis is an Advertising company. In Alcobendas, Spain and Ciudad de México, Mexico, the agency provides Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr50 - 249Calgary, Canada
Services provided
In Calgary, Canada, Evans Hunt is a midsize Digital Strategy company. Their services include Digital Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Surrey, Canada
Services provided
CREW Marketing Partners is an Advertising company. Launched in 2007, the company is headquartered in Surrey, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Irvine, CA
Services provided
Gigasavvy is an Advertising company based in Irvine, California. They specialize in Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Kraków, Poland
Services provided
DSocial Frame is a Digital Strategy company. The Kraków, Poland-based agency was established in 2012. Their team specializes in Digital Strategy and Advertising.
Read more
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.