Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
ORB GLOBAL LLC, an Advertising company, is headquartered in Austin, Texas. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
Services provided
Based in Dhaka, Bangladesh, YAS Digital Agency is a Marketing Strategy company. They offer Marketing Strategy and Digital Strategy and were launched in 2022.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+< $25 / hr10 - 49Sofia, Bulgaria
Services provided
Enforce Digital is a Sofia, Bulgaria-based Advertising company. They offer Advertising and Digital Strategy and were established in 2011.
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$10,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
CTI Media is an Advertising company. The Atlanta, Georgia-based agency offers Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
In Atlanta, Georgia, Breensmith Advertising is a branding company. They offer Branding and Advertising and were founded in 2001.
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$10,000+$150 - $199 / hr2 - 9Sugar Land, TX
Services provided
W3, a small branding company, is in Sugar Land, Texas. The team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Headquartered in Houston, Texas, Kreadiv & Koo Agency is an Advertising company. Founded in 2011, the team provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$100 - $149 / hr2 - 9Ukkel, Belgium
Services provided
Bbs Global communication is a small Advertising company in Ukkel, Belgium. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
HutzPe creative studio , a branding agency, was established in 2012. The agency specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Panamá, Panama
Services provided
McCann Panamá is an Advertising company. They specialize in Advertising and Branding and are in Panamá, Panama.
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UndisclosedUndisclosed2 - 9
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Advertising company L.Digital specializes in Advertising and Branding. They are located in Lisboa, Portugal.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed2 - 9Aldeia de Juzo, Portugal
Services provided
Cooltribes is a small Advertising company founded in 2011. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Braga, Portugal
Services provided
Founded in 2015, The Bolt is a small Advertising company. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Glendale, CA
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Small media planning & buying agency AD3 Advertising & Design, is based in Glendale, California. The team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Bloomington, IL
Services provided
INSPYR Agency, a small Advertising company, is headquartered in Bloomington, Illinois. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
Services provided
Headquartered in Alpharetta, Georgia, EJW Associates Inc is an Advertising company. They focus on Advertising and Market Research and were established in 1982.
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UndisclosedUndisclosed2 - 9Naperville, IL
Services provided
Mentum is an Advertising company. They focus on Advertising and Marketing Strategy and were founded in 2009.
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$5,000+Undisclosed2 - 9Quincy, IL
Services provided
Launched in 1926, Quincy Media, Inc. Is an Advertising company. The company specializes in Advertising and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
Services provided
In Ridgeland, Mississippi, MadCo Agency is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Moore & Moore Advertising is an Advertising company. Their small team of employees is headquartered in Birmingham, Alabama. Their team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Located in Birmingham, Alabama, Jump Marketing Team is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Mountain Brook, AL
Services provided
Bowe Creative Group is an Advertising company. The Mountain Brook, Alabama-based agency focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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KaBillion Solutions is an Advertising company. The St. Cloud, Minnesota-based agency was launched in 2014. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Launched in 1961, Anderson Madison Advertising is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bristol, VA
Services provided
The Leverage Group, LLC is an Advertising company based in Bristol, Virginia. They focus on Advertising and Branding and were founded in 2007.
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UndisclosedUndisclosed2 - 9Greensboro, NC
Services provided
King's English, an Advertising company, was launched in 1994. The firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
Services provided
MyMobileLyfe is an Advertising company. The Alpharetta, Georgia-based team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
Services provided
Bridges Marketing Group is an Advertising company. Their small team of employees is headquartered in Walnut Creek, California. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Plainfield, IL
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Headquartered in Plainfield, Illinois, TWP Marketing is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 2016, Eesley Consulting is an Advertising company. In , the team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Fruehling is an Advertising company. They are based in München, Germany and have small team. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Rosario, Argentina
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Play Publicidad is an Advertising company. Headquartered in Rosario, Argentina, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Geneva, IL
Services provided
Existence Creative, an Advertising company, focus on Advertising and Marketing Strategy. They were launched in 2018.
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UndisclosedUndisclosed2 - 9Chicago, IL
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R2D Marketing Group is an Advertising company. Established in 2014, the company focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
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DIGITAL MEDIA 360 is an Advertising company. Founded in 2009, their team provides Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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YooTraffic is an Advertising company. They are headquartered in Warszawa, Poland and have small team of experts. Their services include Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Altamonte Springs, FL
Services provided
Your CMO on Call is a small Altamonte Springs, Florida-based Marketing Strategy company. The team offers Marketing Strategy and Conversion Optimization.
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Undisclosed$25 - $49 / hr2 - 9Varaždin, Croatia
Services provided
Traffika, an Advertising company, is in Varaždin, Croatia. They offer Advertising and Social Media Marketing and were founded in 2022.
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$10,000+$150 - $199 / hr2 - 9Ottawa, IL
Services provided
Media planning and buying agency Olander Group offers Media Planning & Buying and Mobile & App Marketing. They are located in Ottawa, Illinois.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Feel Agency, a branding company, is in London, England. They provide Branding and Marketing Strategy and were launched in 2002.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Thunder Factory is a branding agency. They are in San Francisco, California and have small team of experts. Their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Newbury, England
Services provided
Resonates is a Newbury, England-based branding agency. Their services include Branding and Market Research.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2004, MarCom New Media is a small Advertising company headquartered in West Hollywood, California. Their team provides Advertising and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Altrincham, England
Services provided
Small branding company The Foundry Healthcare, is located in Altrincham, England. The team specializes in Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Spork Marketing is a SEO agency. Established in 2007, the company focuses on Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bristol, England
Services provided
Lucent Agency, a social media marketing firm, was established in 2012. They specializes in Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
FirstClick digital, a pay per click agency, was founded in 2012. They specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
Services provided
The Impetus Agency is a Reno, Nevada-based media planning and buying agency. They specialize in Media Planning & Buying and Public Relations and were established in 2010.
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$5,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
Services provided
Roessler ProResult Agentur und Beratung für Kommunikation und Digitales Business is a public relations agency. Their team focuses on Public Relations.
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$5,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Social Media Piraten Agentur is a social media marketing company. Their small team is located in München, Germany. Their services include Social Media Marketing and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.