Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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UndisclosedUndisclosed10 - 49Hafnir, Iceland
Services provided
Discover Iceland is a small Hafnir, Iceland-based Advertising company. The team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Gzira, Malta
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Founded in 1968, TBWA\ANG is an Advertising company. The small team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Emisare, Inc. Is a branding company located in Greensboro, North Carolina. They offer Branding and Advertising and were established in 2002.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
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Founded in 2013, Frequentia is an Advertising company. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Skopje, North Macedonia
Services provided
Based in Skopje, North Macedonia, New Moment New Ideas Company is a small Advertising company. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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5 Fold Marketing is an Advertising company. Established in 2009, the team focuses on Advertising and Pay Per Click. The firm is located in Tempe, Arizona.
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UndisclosedUndisclosed10 - 49Broken Arrow, OK
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Tier Level Digital Marketing is an Advertising company established in 2015. The company specializes in Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed10 - 49Lake Worth, FL
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Affix Advertising, LLC is an Advertising company. Their small team is headquartered in Lake Worth, Florida. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pasadena, CA
Services provided
Founded in 2015, 711 Media Marketing is an Advertising company. The firm offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed10 - 49North Kingstown, RI
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Virtual DBS is an Advertising company. Based in North Kingstown, Rhode Island, their small team focuses on Advertising and Email Marketing. The firm was launched in 2010.
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UndisclosedUndisclosed10 - 49Pawtucket, RI
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North Star Marketing - Pawtucket, Rhode Island is an Advertising company located in Pawtucket, Rhode Island. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed10 - 49Chișinău, Moldova
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AD LEVINTSA LAW FIRM is an Advertising company. The Chișinău, Moldova-based agency provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bratislava, Slovakia
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Effectivity Advertising Agency is a small Advertising company. They offer Advertising and Marketing Strategy and were established in 2003.
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UndisclosedUndisclosed10 - 49Bratislava, Slovakia
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POS Media Slovakia, s.r.o. Is a small Bratislava, Slovakia-based Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Established in 2007, Home branding is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
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Grant Agency, an Advertising company, is located in Guadalajara, Mexico. Founded in 2010, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
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OvalBox is a small Market Research company. They provide Market Research and Advertising and were established in 2006.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Advertising company initiate-it, Inc. Was established in 2011. The team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Campinas, Brazil
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C4 Advertising is an Advertising company launched in 2001. The firm specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mooca - Sao Paulo, Brazil
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Headquartered in Mooca - Sao Paulo, Brazil, LIONS Marketing Digital is an Advertising company. They provide Advertising and Branding and were established in 2018.
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UndisclosedUndisclosed10 - 49Campinas, Brazil
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Branding firm FLY Branding is located in Campinas, Brazil. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
Services provided
Reveille, Inc. Is an Advertising company. Their team is located in Costa Mesa, California and provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Huntley, IL
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In Huntley, Illinois, J Miller Marketing Inc is an Advertising company. Launched in 2002, the team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Freeport, IL
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M45 Marketing Services Inc. Is a Direct Marketing company. In Freeport, Illinois, their small team focuses on Direct Marketing and Advertising. The firm was established in 2011.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Ferocity, a small Advertising company, is in Oklahoma City, Oklahoma. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Marketing Strategy company Ndemand Consulting, LLC was launched in 2004. The company specializes in Marketing Strategy and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Capetown-Rio Inc. Is a Marketing Strategy company. Launched in 1996, the agency is based in Bellevue, Washington. Their team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
In New Delhi, India, Brandfizz is an Advertising company. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Camp Jefferson, a small Advertising company, is based in Toronto, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Zürich, Switzerland
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CRK, an Advertising company, is in Zürich, Switzerland and Bern, Switzerland. Founded in 1989, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Carl is an Advertising company. Headquartered in Montréal, Canada, their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cremorne, Australia
Services provided
Nature is a Market Research company. They focus on Market Research and Advertising and were founded in 2006. The firm is in Cremorne, Australia.
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UndisclosedUndisclosed10 - 49Smithfield, VA
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Prime Media Productions is a Smithfield, Virginia-based Advertising company. They offer Advertising and Marketing Strategy and were established in 1990.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Wayne Parker Kent is an Advertising company. The Amsterdam, Netherlands-based firm was founded in 2011. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Established in 2013, The Next Ad is an Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kolbotn, Norway
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Mediebyrået Enklere Valg AS, an Advertising company, was launched in 2005. The company specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Goeteborg, Sweden
Services provided
Established in 2015, Zalster is a small pay per click agency located in Goeteborg, Sweden and New York, New York. Their team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Annecy, France
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Performance Adviser is an Advertising company in Annecy, France. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Ewing Township, NJ
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Founded in 2009, InterSearchMedia is a small Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Thiruvananthapuram, India
Services provided
Advantage Marketing Solutions is an Advertising company. They were launched in 2015, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Established in 2016, Connext Digital, LLC is an Advertising company. The small team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pittsburg, KS
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My Town Media is an Advertising company. Their small team of employees is headquartered in Pittsburg, Kansas. Their team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cham, Switzerland
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AZ Direct AG, an Advertising company, is in Cham, Switzerland. They provide Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Baden, Switzerland
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Launched in 1978, KOMMPAKT AG is a Direct Marketing company. The firm specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Sofia, Bulgaria
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Founded in 2010, VIA Agency is a small PR company in Sofia, Bulgaria. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsDigital Gathri is a performance-based digital marketing consultancy based in Indore, Madhya Pradesh, that helps startups, local businesses, and service providers build a strong online presence and
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
See all 1 projectsNGO Partner is a digital marketing and legal services firm committed to empowering NGOs. Our holistic approach encompasses a suite of digital and legal solutions designed to elevate your
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$10,000+$150 - $199 / hr2 - 9Hampton, England
Services provided
Media Universal Services Ltd is a media planning & buying company. They are located in Hampton, England. Their team offers Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr2 - 9Titusville, PA
Services provided
Arrow & East, Inc. Is a small Titusville, Pennsylvania-based Advertising company. Their services include Advertising and Web Design.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
MP Media is an Advertising company launched in 2017. The small team focuses on Advertising and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.