Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Nscreenads is a small Advertising and PPC agency located in Austin, Texas. The team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brooklyn Center, MN
Services provided
Founded in 2022, Jones Mobile Media is an Advertising and pay per click company. The team offers Advertising and Pay Per Click and is based in Brooklyn Center, Minnesota.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
Services provided
Headquartered in Eden Prairie, Minnesota, Cartwheel Digital is an Advertising company. They provide Advertising and Pay Per Click and were launched in 2015.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
Rontar is an Advertising and pay per click company. They specialize in Advertising and Pay Per Click and are in Kyiv, Ukraine.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Mediatative Digital Marketing, a small Advertising and PPC agency, is based in London, England. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Priority Radio is an Advertising and media planning & buying agency launched in 2020. The team focuses on Advertising and Media Planning & Buying and is headquartered in Manchester, England.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Ardenode Media specializes in Advertising and Marketing Strategy. They were launched in 2019.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Cremorne, Australia
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AdUnion, an Advertising and media planning and buying company, is located in Cremorne, Australia. Founded in 2016, the team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
Media direct Marketing is an Advertising company. Their small team is headquartered in Berlin, Germany. Their team specializes in Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Spiez, Switzerland
Services provided
Established in 2016, I am Switzerland GmbH is a small social media marketing agency. Their team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
PulseLab360 is an Advertising and branding agency. They are in Dhaka, Bangladesh and have small team of experts. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$1,000+$25 - $49 / hr2 - 9
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IH SEO Agency is an Advertising company headquartered in San Francisco, New York. Launched in 2024, the team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, Car Pool Dubai To Abu Dhabi is a Direct Marketing company. Founded in 2022, the team focuses on Direct Marketing and Advertising.
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$1,000+Undisclosed50 - 249St. Albert, Canada
Services provided
See all 1 projectsProlific Zone Inc specializes in FBA account management and eCommerce brand launches, particularly on platforms like Amazon and Shopify. Reviews highlight their effective project management and impressive customer support, contributing to surpassing project goals ahead of schedule. Clients appreciate their dedication and impact on business success, although some note a lack of tax-related services.
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$10,000+$100 - $149 / hr50 - 249Hamburg, Germany
Services provided
Fork Unstable Media is an Advertising company. Founded in 1996, their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Athina, Greece
Services provided
Mozaik is an Advertising company. Located in Athina, Greece and Genève, Switzerland, their team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Ranchi, India
Services provided
Augury is an Advertising company. Their small team is in Ranchi, India. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr2 - 9Murcia, Spain
Services provided
Marketing Digital Murcia, an Advertising company, was launched in 2014. The team provides Advertising and Marketing Strategy and is headquartered in Murcia, Spain.
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$1,000+$25 - $49 / hr2 - 9Hull, England
Services provided
SEO company Assured Marketing provides Search Engine Optimization and Advertising. They are headquartered in Hull, England and Kingston upon Hull, England.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsADSiaa provides website development services, as evidenced by their work on a restaurant's website. Overall feedback highlights their exceptional performance, down-to-earth attitude, and dedication. However, a noted area for improvement is their communication system.
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$5,000+$100 - $149 / hr10 - 49Colombo, Sri Lanka
Services provided
Located in Colombo, Sri Lanka and Sheridan, Wyoming, RainCross is a small Advertising company. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
Stokefire is a branding firm. They are based in Alexandria, Virginia. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Sumnu Marketing, a branding company, was founded in 2006. They provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
360 Branding & Communications is an Advertising company. Headquartered in Boston, Massachusetts, the agency was launched in 2001. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Marble, CO
Services provided
5 Stone Advertising, a branding firm, was founded in 2001. Based in Marble, Colorado, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Detroit, MI
Services provided
Ask Jennyfer is a branding firm located in Detroit, Michigan. Founded in 2012, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Cornelius, NC
Services provided
Vintage Marketing is a Marketing Strategy company. They were founded in 1993, and their services include Marketing Strategy and Advertising.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
The IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
AdClick is a pay per click agency. Their small team is in Rīga, Latvia and Latvia. Their services include Pay Per Click and Advertising.
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$5,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
WebPerfect is an Advertising company established in 2003. The team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Aachen, Germany
Services provided
Advertising company Artischock Advertising was launched in 2011. The team specializes in Advertising and Public Relations and is based in Aachen, Germany.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Small Advertising company Biedermann Advertising, is in Asunción, Paraguay. Their services include Advertising and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9Belo Horizonte, Brazil
Services provided
Novos Conceitos, a Marketing Strategy company, was founded in 1994. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Irbid, Jordan
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Headquartered in Irbid, Jordan, IJTIAZ is a small Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Marketing Strategy company Boomerang Marketing Digital y Medios is based in Ciudad de México, Mexico. They provide Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
Tricky is a small Auckland, New Zealand-based branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Gangnam-gu, South Korea
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AdQUA Interactive is a small Advertising company in Gangnam-gu, South Korea. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jung-gu, South Korea
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Daehong Communications is a small branding agency based in Jung-gu, South Korea. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9
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Gems Communications Ltd is an Advertising company. They are based in Nigeria, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dundee, Scotland
Services provided
My Pinkie Promise Ltd, a Marketing Strategy company, was founded in 2009. The team focuses on Marketing Strategy and Advertising and is in Dundee, Scotland.
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UndisclosedUndisclosed2 - 9Stirling, Scotland
Services provided
Groweb Digital Marketing is a SEO company. The Stirling, Scotland-based firm was launched in 2013. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
Services provided
The league of extraordinary adversiting., an Advertising company, was established in 2005. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9London, Canada
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Founded in 1987, Link Advertising, a small Advertising company, is headquartered in London, Canada. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Quebec City, Canada
Services provided
Rouillier Marketing Strategy is a Marketing Strategy company located in Quebec City, Canada. They provide Marketing Strategy and Advertising and were launched in 2008.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
NINICO Communications is a PR agency. The team specializes in Public Relations and Advertising, and the company is located in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Trans4media is a Marketing Strategy company. Based in Seattle, Washington, the team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Long Island City, NY
Services provided
Agency Within is a Long Island City, New York-based Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
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Circus Maximus is a Marketing Strategy company. Their small team is based in New York, New York and specializes in Marketing Strategy and Advertising. The agency was established in 2013.
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UndisclosedUndisclosed2 - 9New York, NY
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AKA NYC, an Advertising company, was launched in 2008. The team focuses on Advertising and Marketing Strategy and is based in New York, New York.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
The PRMG is a public relations company. In New York, New York, the firm was founded in 2002. Their services include Public Relations and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.