Trafera.io

BACKGROUND

Please describe your company and position.

I am the Managing Director of LeeDock

Describe what your company does in a single sentence.

We are an agency that provides recruitment services and helps companies find the right candidates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trafera.io to accomplish?

• Improve the quality and prioritization of B2B leads by using enriched company data, firmographics, and intent signals.
• Reduce time spent on manual lead research and data validation by centralizing lead intelligence in one platform.
• Support more targeted outbound and account-based outreach through accurate lead scoring and CRM-ready data.

SOLUTION

How did you find Trafera.io?

Online Search

Why did you select Trafera.io over others?

High ratings

How many teammates from Trafera.io were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included implementing Trafera.io as a lead intelligence and data enrichment platform to support B2B sales and marketing activities. The platform was used to aggregate, enrich, and analyze lead and company data from multiple sources.

Key deliverables included:

Access to enriched company and contact profiles with firmographic and technographic data

AI-driven lead scoring based on engagement, intent signals, and company attributes

Identification of intent data to help prioritize accounts showing buying interest

Data validation and enrichment of existing CRM records

Segmentation and filtering of leads for targeted outreach campaigns

Integration with the team’s CRM system to sync lead insights and updates

Custom dashboards to monitor lead quality, pipeline health, and outreach performance

The engagement focused on improving lead prioritization, reducing manual research, and providing actionable insights to support outbound and account-based strategies.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Reduced time spent on manual lead research and data validation by centralizing enriched company and contact data

Improved lead prioritization through AI-based scoring, resulting in more focused outreach efforts

Increased relevance of outbound campaigns by targeting accounts with verified firmographic and intent signals

Improved data accuracy within the CRM through ongoing enrichment and verification

More consistent pipeline qualification by aligning sales and marketing teams around shared lead intelligence

These outcomes helped streamline lead management processes and supported more informed decision-making across sales and marketing activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Communication

Trafera.io’s project management approach was structured and responsive. The onboarding and setup process followed a clear timeline, and key deliverables were provided as scheduled. Communication was handled through regular check-ins and support channels, which helped address questions during implementation.

The team responded promptly to requests related to configuration, integrations, and data usage. When adjustments were needed, they provided guidance and updates without significant delays. Overall, deliverables were completed on time, and support was available when required to ensure the platform aligned with our operational needs.

What was your primary form of communication with Trafera.io?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was Trafera.io’s ability to combine lead scoring, firmographic data, technographic insights, and intent signals within a single platform. Rather than focusing only on contact discovery, the platform emphasizes lead prioritization and data quality, which helped support more informed outreach decisions. The flexibility to customize filters and dashboards based on specific use cases was also a notable differentiator.

Are there any areas for improvement or something Trafera.io could have done differently?

While the platform is feature-rich, the initial onboarding can require time to fully understand and configure all available capabilities. More guided onboarding resources or in-product tutorials could help new users adopt advanced features more quickly. Additionally, some customization options for dashboards and reports may require support assistance to optimize, which could be streamlined through more self-service controls.