Trafera.io

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an advertising and marketing company. We provide prospect lists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trafera.io?

We hired Trafera.io to strengthen our B2B growth efforts by improving lead generation quality and efficiency. Our primary objectives were to identify and prioritize high-intent prospects, enrich and validate lead data, and enhance our CRM with accurate, actionable insights. We also aimed to streamline market research and competitor analysis, enabling more targeted outreach campaigns and higher conversion rates while reducing time spent on low-quality or irrelevant leads.

SOLUTION

What was the scope of their involvement?

Trafera.io handled end-to-end B2B lead generation, including market and competitor research, lead identification and prioritization, data enrichment and verification, CRM enhancement, and support for targeted outreach campaigns with high-quality, validated leads. The team delivered enriched and verified lead lists, market and competitor research reports, CRM-ready data sets, and actionable insights to support targeted outreach campaigns.

What is the team composition?

We worked with 2–5 teammates from Trafera.io.

How did you come to work with Trafera.io?

We found them through an online search. We chose them because they had high ratings.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw approximately a 30%–40% improvement in lead quality, a 20%–25% increase in conversion rates, and a 35% reduction in time spent on unqualified leads after implementing Trafera.io’s data and targeting approach. We also saw a 15%–20% lower cost per lead, a 25%–30% increase in campaign response rates, and noticeable cost savings from reduced manual research and data cleanup, contributing to a more efficient pipeline and revenue growth.

How did Trafera.io perform from a project management standpoint?

Trafera.io demonstrated strong project management throughout the engagement. Deliverables were clearly scoped, communication was consistent, and all milestones were met on time, with a quick turnaround on updates and feedback. We communicated in person.

What did you find most impressive about them?

What stood out most was Trafera.io’s ability to combine deep market insight with highly accurate, actionable data. Their proactive communication, flexibility, and focus on quality over volume made them feel like a true strategic partner rather than just a data provider.

Are there any areas they could improve?

The engagement was very smooth overall. If anything, slightly faster onboarding or more detailed initial training on their platform features could have helped us ramp up even quicker, but it didn’t impact the quality or outcomes of the project.

BACKGROUND

Please describe your company and position.

I am the Managing Director of LeeDock

Describe what your company does in a single sentence.

We are an agency that provides recruitment services and helps companies find the right candidates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trafera.io to accomplish?

• Improve the quality and prioritization of B2B leads by using enriched company data, firmographics, and intent signals.
• Reduce time spent on manual lead research and data validation by centralizing lead intelligence in one platform.
• Support more targeted outbound and account-based outreach through accurate lead scoring and CRM-ready data.

SOLUTION

How did you find Trafera.io?

Online Search

Why did you select Trafera.io over others?

High ratings

How many teammates from Trafera.io were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included implementing Trafera.io as a lead intelligence and data enrichment platform to support B2B sales and marketing activities. The platform was used to aggregate, enrich, and analyze lead and company data from multiple sources.

Key deliverables included:

Access to enriched company and contact profiles with firmographic and technographic data

AI-driven lead scoring based on engagement, intent signals, and company attributes

Identification of intent data to help prioritize accounts showing buying interest

Data validation and enrichment of existing CRM records

Segmentation and filtering of leads for targeted outreach campaigns

Integration with the team’s CRM system to sync lead insights and updates

Custom dashboards to monitor lead quality, pipeline health, and outreach performance

The engagement focused on improving lead prioritization, reducing manual research, and providing actionable insights to support outbound and account-based strategies.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Reduced time spent on manual lead research and data validation by centralizing enriched company and contact data

Improved lead prioritization through AI-based scoring, resulting in more focused outreach efforts

Increased relevance of outbound campaigns by targeting accounts with verified firmographic and intent signals

Improved data accuracy within the CRM through ongoing enrichment and verification

More consistent pipeline qualification by aligning sales and marketing teams around shared lead intelligence

These outcomes helped streamline lead management processes and supported more informed decision-making across sales and marketing activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Communication

Trafera.io’s project management approach was structured and responsive. The onboarding and setup process followed a clear timeline, and key deliverables were provided as scheduled. Communication was handled through regular check-ins and support channels, which helped address questions during implementation.

The team responded promptly to requests related to configuration, integrations, and data usage. When adjustments were needed, they provided guidance and updates without significant delays. Overall, deliverables were completed on time, and support was available when required to ensure the platform aligned with our operational needs.

What was your primary form of communication with Trafera.io?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was Trafera.io’s ability to combine lead scoring, firmographic data, technographic insights, and intent signals within a single platform. Rather than focusing only on contact discovery, the platform emphasizes lead prioritization and data quality, which helped support more informed outreach decisions. The flexibility to customize filters and dashboards based on specific use cases was also a notable differentiator.

Are there any areas for improvement or something Trafera.io could have done differently?

While the platform is feature-rich, the initial onboarding can require time to fully understand and configure all available capabilities. More guided onboarding resources or in-product tutorials could help new users adopt advanced features more quickly. Additionally, some customization options for dashboards and reports may require support assistance to optimize, which could be streamlined through more self-service controls.