BEND Advisory Group

BACKGROUND

Please describe your company and position.

I am the Manager of Overture

Describe what your company does in a single sentence.

Our company don’t just settle for good, we reach for the stars. Whether it’s taking your brand or business above and beyond, or your career through the stratosphere, we welcome your bold, brazen, unthinkable goals and the audacity to smash them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BEND Advisory Group to accomplish?

• We hired BEND Advisory Group to redesign our outdated website and improve our online presence. Our main objectives were to create a modern, user-friendly interface, enhance our site’s functionality, and improve the overall user experience to better serve our clients in the IT industry.

SOLUTION

How did you find BEND Advisory Group?

Online Search

Why did you select BEND Advisory Group over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from BEND Advisory Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’re a small HVAC business and have always focused on providing great service to our customers. But when it came to our online presence we were getting lost in the crowd. Despite our best efforts our website wasn’t generating the leads we needed and we knew we needed to overhaul our SEO. That’s when we decided to work with BEND Advisory Group and it turned our digital marketing around.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We hadn’t been blogging or sharing tips on HVAC maintenance, something our customers were searching for. BEND helped us create this content and optimized it for search engines. This content strategy gave us a 40% increase in organic traffic and positioned us as experts in our field which further increased our credibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond just delivering services. We remember when BEND’s team did a competitor analysis for us and showed us exactly where we sat against other local HVAC businesses and what we could do to beat them. That was super valuable and helped us make some strategic decisions that have given us a noticeable improvement in our online presence.

What was your primary form of communication with BEND Advisory Group?

Email or Messaging App

What did you find most impressive or unique about this company?

One of the first things BEND did was a full website audit. They found several technical issues that were holding us back including slow load times and poor mobile optimisation. BEND’s team worked closely with us, explaining it in plain English and working with our web developer to get these issues fixed quickly.

Are there any areas for improvement or something BEND Advisory Group could have done differently?

While we were extremely satisfied with the overall experience, a more detailed initial timeline might have helped us better prepare for each phase of the project.