Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
In Boston, Massachusetts, Clearwater Branding is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
DDM ADVERTISING is an Advertising company. They are located in Miami, Florida and Verona, Italy, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Foston International is an Advertising company founded in 1984. The team offers Advertising and Marketing Strategy and is in Houston, Texas.
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$10,000+$100 - $149 / hr2 - 9Prague, Czech Republic
Services provided
In Prague, Czech Republic, Uncle is an Advertising company. They focus on Advertising and Graphic Design.
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$1,000+< $25 / hr2 - 9Vilnius, Lithuania
Services provided
Advertising company Texus was established in 2007. The agency offers Advertising and Pay Per Click, and is small.
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$10,000+$150 - $199 / hr2 - 9Zagreb, Croatia
Services provided
Launched in 2012, Branche is an Advertising company. The agency focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9İstanbul, Türkiye
Services provided
Advertising company Crovu Yazılım Danışmanlık ve Ticaret Anonim Şirketi was founded in 2013. The team provides Advertising and Digital Strategy and is headquartered in İstanbul, Türkiye.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
WalterMarketing is an Advertising company. The team specializes in Advertising and Marketing Strategy and is based in Roma, Italy.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Walk In - Communication Agency is a small Advertising company based in Roma, Italy and Milano, Italy. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
Established in 2016, NIMEH & Partners is an Advertising company. The firm offers Advertising and Content Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
Services provided
VORREITHER is an Advertising company. In Frankfurt am Main, Germany, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hr2 - 9
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Werbeagentur Willers GmbH & Co. KG is an Advertising company located in. Launched in 1965, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
VISCHERS, an Advertising company, was established in 2017. They specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
Wire Süden GmbH is an Advertising company established in 1996. Their team offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Lima, Peru
Services provided
La Burbuja is an Advertising company. Launched in 2011, their team focuses on Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Established in 2003, Youmo Studio is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
Services provided
Alquimia Agencia de Publicidad is an Advertising company. They provide Advertising and Branding and were launched in 2009.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Jordan Web Services, a small Advertising company, is in Amman, Jordan. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Maldonado, Uruguay
Services provided
Established in 2007, RARA INDIE Creative Agency is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Grogol, Indonesia
Services provided
Founded in 2016, TDC Indonesia is an Advertising company. The small team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Quito, Ecuador
Services provided
Live Mktgroup is an Advertising company. They are in Quito, Ecuador and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Pasay, Philippines
Services provided
Digital Media Fortress is a small Advertising company based in Pasay, Philippines. The team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Petaling Jaya, Malaysia
Services provided
Mantra Communication Sdn Bhd, a small Advertising company, is located in Petaling Jaya, Malaysia. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Christchurch, New Zealand
Services provided
Q Brand Agency is a small Advertising company. Launched in 1994, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Christchurch, New Zealand
Services provided
Pinnacle & Co is an Advertising company. Their small team is headquartered in Christchurch, New Zealand. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cheras, Malaysia
Services provided
Jeff Creations is an Advertising company founded in 2012. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9CABA, Argentina
Services provided
Hoctopus - MKT Digital, an Advertising company, was established in 2010. The agency offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Hamilton, New Zealand
Services provided
Founded in 2013, HGB is an Advertising company. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Sadaa Media is an Advertising company. Founded in 1998, their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Influnet, an Advertising company, is located in Panamá, Panama. They offer Advertising and Digital Strategy and were established in 2017.
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UndisclosedUndisclosed2 - 9Ramat Gan, Israel
Services provided
Advertising company DSD Consulting and Digital Marketing is in Ramat Gan, Israel. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
Founded in 2017, GLASSHOUSE DIGITAL, a small Advertising company, is based in Auckland, New Zealand. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gangnam-gu, South Korea
Services provided
Mable is a small Gangnam-gu, South Korea-based Advertising company. Their services include Advertising and Mobile App Development.
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UndisclosedUndisclosed2 - 9Gangnam-gu, South Korea
Services provided
Dove to Rabbit is a small Advertising company headquartered in Gangnam-gu, South Korea. The team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Crystal Marketing, an Advertising company, was launched in 2014. The small team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
Founded in 2009, Wilkinson PR, a small public relations company, is based in Cardiff, Wales. Their team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Paisley, Scotland
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Closer Creative Limited is a small Paisley, Scotland-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Huntsville, AL
Services provided
Public relations company The Driscoll Group was founded in 2003. The firm provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Altadena, CA
Services provided
Brand Orbit is an Advertising company launched in 1967. Their team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Huntsville, AL
Services provided
Mac Global Marketing, Inc is an Advertising company. The team is headquartered in Huntsville, Alabama, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Des Moines, IA
Services provided
Westrum & Brown Inc., a social media marketing company, provide Social Media Marketing and Graphic Design. They were launched in 2004.
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UndisclosedUndisclosed2 - 9East Lansing, MI
Services provided
Advertising company King Media is based in East Lansing, Michigan. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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96.5 FM KPEL is an Advertising company located in Lafayette, Louisiana. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wichita, KS
Services provided
Small Marketing Strategy company Nye & Associates, is in Wichita, Kansas. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Jackson, MI
Services provided
Launched in 1980, RJ Michaels is an Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grimes, IA
Services provided
TRIO is a small Grimes, Iowa-based Advertising company. Their services include Advertising and Print Design.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Headquartered in Rockford, Illinois, MANIFESTO graphic design / marketing / branding / advertising is an Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Peoria, IL
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Magnum Digital Cinema is a small Advertising company headquartered in Peoria, Illinois. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9San Carlos, CA
Services provided
Launched in 2006, Resonate Agency is a small San Carlos, California-based Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Troy, MI
Services provided
Small Advertising company Mi Digital Solutions, is based in Troy, Michigan. The team specializes in Advertising and Pay Per Click.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.