Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
PufCreativ is an Advertising company located in Denver, Colorado. They offer Advertising and Branding and were established in 2017.
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$1,000+Undisclosed10 - 49Nerokouros, Greece
Services provided
Founded in 2015, Indigo View Productions is a small Advertising company in Nerokouros, Greece. Their team specializes in Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49
Services provided
Corporate Essentials, an Advertising company, was established in 2004. The small team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
ZENTRALNORDEN Kreativgesellschaft mbH, an Advertising company, was launched in 2010. The firm focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Guildford, England
Services provided
Ellis Digital is a small web design agency headquartered in Guildford, England and London, England. The team provides Web Design and Advertising.
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UndisclosedUndisclosed10 - 49North Bay, Canada
Services provided
Established in 2000, Northern Computer Services is a small Advertising company in North Bay, Canada. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49North Bay, Canada
Services provided
Ion8 is a small Advertising company. They offer Advertising and Branding and were launched in 2011.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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Undisclosed$100 - $149 / hr10 - 49
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Eps-DOUBLET is an Advertising company. The team focuses on Advertising and Branding and is located in Aurora, Colorado.
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$25,000+$100 - $149 / hr10 - 49London, England
Services provided
Located in London, England, Ideas + Outcomes is a graphic design company. They focus on Graphic Design and Web Development.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+< $25 / hrFreelancer
Services provided
Moo Social was established in 2020. The team offers.
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$1,000+< $25 / hrFreelancerBetim, Brazil
Services provided
Stpecad is an Advertising company. They were launched in 2019 and offer Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital Night Owl is an Advertising company. They are headquartered in Noida, India. Their team offers Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Auckland, New Zealand
Services provided
Data Cal Ltd is an Advertising company launched in 2020. Their services include Advertising and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
In South Yarra, Australia and Bali, Indonesia, Supernormal is a small Advertising company. Their services include Advertising and Web Development.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Emphasis is a small Advertising company based in Morley, England. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Newcastle upon Tyne, England
Services provided
TAC Design, an Advertising company, was established in 2009. Located in Newcastle upon Tyne, England, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Founded in 2014, Bistor.net is a small Maribor, Slovenia-based Advertising company. Their team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Skopje, North Macedonia
Services provided
See all 1 projectsDigital marketing agency that combines experience, expertise and knowledge to achieve the goals of our partners and make them leaders in their respective industries. Our aim is to create a fusion
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$5,000+$25 - $49 / hr2 - 9Münster, Germany
Services provided
TEAM WANDRES is an Advertising company. The company is headquartered in Münster, Germany and Sundern (Sauerland), Germany. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Santa Monica, CA
Services provided
Tiny Rebellion is a small Santa Monica, California-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Whirled, an Advertising company, is located in Los Angeles, California. They offer Advertising and Content Marketing and were founded in 2009.
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$5,000+$25 - $49 / hr2 - 9AAG, Argentina
Services provided
MediaBros is an AAG, Argentina-based Advertising company. They specialize in Advertising and Digital Strategy and were established in 2008.
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$5,000+$25 - $49 / hr2 - 9Cercado de Lima, Peru
Services provided
Epictrim, an Advertising company, is based in Cercado de Lima, Peru. Founded in 1997, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Established in 2007, Alonso Creative LLC, a small Advertising company, is based in San Diego, California. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Barton Gilanelli & Associates is an Advertising company. Established in 1985, the agency is based in Philadelphia, Pennsylvania. Their team offers Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Anthology Communications is an Advertising company based in Washington, District of Columbia. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Perth, Scotland
Services provided
Fraktul, a branding agency, offers Branding and Search Engine Optimization. The agency is located in Perth, Scotland.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Launched in 2011, SEO Business Solutions is a Mobile & App Marketing company. The small team specializes in Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Established in 2012, Blueprintim is a Mobile & App Marketing company. Based in Toronto, Canada, the team focuses on Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Vaughan SEO is a SEO services firm in Toronto, Canada. Established in 2009, the team offers Search Engine Optimization and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9
Services provided
WillBeCoded is a SEO services firm. Established in 2013, the firm focuses on Search Engine Optimization and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Launched in 2010, Revved Business is a Mobile & App Marketing company. In San Antonio, Texas, the team offers Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9New Braunfels, TX
Services provided
MonsterWeb is a Mobile & App Marketing company. They provide Mobile & App Marketing and Call Center Services and were founded in 1999. The company is in New Braunfels, Texas.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
Services provided
Based in Omaha, Nebraska, Angel Carl Marketing is a small branding firm. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr2 - 9Cheadle Hulme, England
Services provided
Small Advertising company Brazil Street, is headquartered in Cheadle Hulme, England. The team offers Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Knutsford, England
Services provided
Pareto Marketing is an Advertising company. Their small team is located in Knutsford, England. Their services include Advertising and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Worksup, England
Services provided
Stunning Creations LTD is an Advertising company. Established in 2012, the team specializes in Advertising and Pay Per Click. The company is based in Worksup, England.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
Services provided
DunnTek is a web design company. The Apex, North Carolina-based agency specializes in Web Design and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Lantern is an Advertising company. Their team is headquartered in London , England and specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Foresite Group, LLC is an Advertising company. They focus on Advertising and Email Marketing and were launched in 2006.
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$5,000+$100 - $149 / hr2 - 9Humble, TX
Services provided
ProEngage Local is an Advertising company launched in 2014. Their team focuses on Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Edmond, OK
Services provided
Optimized Zen is an Advertising company located in Edmond, Oklahoma. They provide Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Nashville Brand Company is a branding firm established in 2015. Their team specializes in Branding and Logo.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
BLAZE MARKETING, an Advertising company, was established in 2013. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Newton-le-Willows, England
Services provided
Fogg is an Advertising company. Based in Newton-le-Willows, England, their team offers Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Pontiac, MI
Services provided
Curve Detroit is an Advertising company located in Pontiac, Michigan. They specialize in Advertising and Marketing Strategy and were launched in 1999.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
SETON DESIGN LIMITED is an Advertising company. The Edinburgh , Scotland-based firm was launched in 2009. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Kiln Farm, England
Services provided
Creative agency Thunder is a Kiln Farm, England-based Advertising company. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Established in 1999, Ignition Design Consultants Ltd. Is an Advertising company. The company offers Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
Oliver + Sons is a San Francisco, California-based branding firm. They provide Branding and Media Planning & Buying.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.