Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+Undisclosed2 - 9Johor Bahru, Malaysia
Services provided
Gin+ Tonic is an Advertising company. Their team is based in Johor Bahru, Malaysia and provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Patiala, India
Services provided
Advertising company Kulpragati Innovations is in Patiala, India. Founded in 2015, the team provides Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$25 - $49 / hr2 - 9BZW, Argentina
Services provided
Epimedia Estudio is a branding agency. The BZW, Argentina-based company was founded in 2012. Their team specializes in Branding and Web Design.
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Undisclosed$150 - $199 / hr2 - 9San Francisco, CA
Services provided
BrowneMusser, a branding company, was established in 2008. The firm provides Branding and Graphic Design, and is small.
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$1,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Imagen Media is a web design agency. They are headquartered in Atlanta, Georgia and have small team of experts. Their services include Web Design and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Fluency Digital Agency is a web design agency. Their team is in Toronto, Canada and focuses on Web Design and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Bidvance is a Conversion Optimization company. Their small team is located in Lisbon, Portugal. Their team offers Conversion Optimization and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9Battaramulla, Sri Lanka
Services provided
Revo Advertising , an Advertising company, is based in Battaramulla, Sri Lanka. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9New Berlin, WI
Services provided
Affilium Marketing, a media planning & buying company, is in New Berlin, Wisconsin. Established in 2012, the team offers Media Planning & Buying and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+Undisclosed2 - 9Providence, RI
Services provided
Phase7 Digital is a social media marketing company launched in 2020. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
Services provided
HVH Media & Marketing is a branding agency. Located in Scottsdale, Arizona, the agency specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+$50 - $99 / hr2 - 9Melbourne, Australia
Services provided
Digital Marketing World is an Advertising company established in 2017. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashik, India
Services provided
Advertising company AP Corporation specializes in Advertising and Market Research. They are based in Nashik, India.
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$5,000+$150 - $199 / hr2 - 9Wellington, New Zealand
Services provided
Based in Wellington, New Zealand, Ambitious Digital is a small Advertising company. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Posgi is a Video Marketing company. The firm is based in Kuala Lumpur, Malaysia. Their team specializes in Video Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
DIVX CONSULTANTS is an Advertising company. The small Parkinson, Australia-based team specializes in Advertising and Marketing Strategy. The agency was founded in 2022.
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Undisclosed$25 - $49 / hr2 - 9Bath, England
Services provided
Intuition Media is a Marketing Strategy company established in 2020. The team offers Marketing Strategy and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Ludhiana, India, Braintrain info solutions is a web design agency. They specialize in Web Design and Web Development and were launched in 2019.
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$1,000+$150 - $199 / hr2 - 9Tamuning, Guam
Services provided
KLARA M, a social media marketing firm, specialize in Social Media Marketing and Search Engine Optimization. They were launched in 2018.
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$5,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Marketing Studio, an Advertising company, was established in 2020. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grand Prairie, TX
Services provided
Elevated Exposure Signs & Graphics, an Advertising company, is based in Grand Prairie, Texas. The team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Launched in 2012, Kevin Hayes: Fractional CMO is a small Langley Township, Canada-based Fractional CMO Services company. Their services include Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Moving Leads Ai, an Advertising company, was founded in 2023. The agency specializes in Advertising and Direct Marketing.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Small web development firm Onewebtag Media, is based in Mumbai, India. Their services include Web Development and Social Media Marketing.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Launched in 2016, Tomiga is a small Advertising company based in San Antonio, Texas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
EyeNAV 360 Multimedia is an Advertising company. Launched in 2015, the company specializes in Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9
Services provided
Launched in 2005, CameraWorks, a small video production agency, is in Aartselaar, Belgium. Their team focuses on Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Pic-objectif is a video production agency. The small Courtételle, Switzerland-based team offers Video Production and Advertising. The company was launched in 2022.
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$1,000+< $25 / hr2 - 9
Services provided
Wasal Growth is an ALL Saudi Cities, Saudi Arabia-based Corporate Photography company. The team focuses on Corporate Photography and Advertising.
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UndisclosedUndisclosed2 - 9Ahú, Brazil
Services provided
BGS Tecnologia e Marketing, an Advertising company, provide Advertising and Marketing Strategy. They were established in 2019.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
Avopstech is an Advertising company in Noida, India. They focus on Advertising and Email Marketing and were established in 2018.
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$1,000+< $25 / hr2 - 9Arad, Romania
Services provided
EXE Plus is a web design company based in Arad, Romania. They focus on Web Design and Search Engine Optimization.
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$10,000+$50 - $99 / hr2 - 9West Valley City, UT
Services provided
WebDev & Design, a web design company, offers Web Design and Branding. The agency is in West Valley City, Utah.
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$10,000+$100 - $149 / hr10 - 49Gurugram, India
Services provided
Established in 2022, Vidzy is a video production company. The agency specializes in Video Production and Video Marketing, and is small.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Select Media Advertising & Branding is an Advertising company. Their small team is headquartered in India and offers Advertising and Branding. The company was founded in 2008.
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$1,000+< $25 / hr2 - 9alexanderia, Egypt
Services provided
In alexanderia, Egypt, ALAANAK|شركة تسويق الكتروني في مصر اعلانك is a small Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Waite Park, MN
Services provided
DAYTA Marketing is an Advertising company. The company is based in Waite Park, Minnesota and. Their team specializes in Advertising and Business Consulting.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
Binaria is an Advertising company. Established in 1997, the team focuses on Advertising and UX/UI Design. The agency is based in Barcelona, Spain.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Digital Strategy company Brand Content was established in 2002. The company specializes in Digital Strategy and Advertising, and is small.
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$5,000+Undisclosed10 - 49
Services provided
Trapica, a Conversion Optimization company, is in. They offer Conversion Optimization and Advertising and were launched in 2016.
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Undisclosed$50 - $99 / hr10 - 49Ottawa, Canada
Services provided
Accurate Creative is a small Ottawa, Canada-based Advertising company. The team provides Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Ann Arbor, MI
Services provided
Q LTD, a branding company, was established in 1981. The small team offers Branding and UX/UI Design.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Bond and Coyne is an Advertising company. They offer Advertising and UX/UI Design and are based in London, England.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Opus Creative Group, an Advertising company, is in Portland, Oregon. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49São Paulo , Brazil
Services provided
Agência Sabiá is an Advertising company. Located in São Paulo , Brazil, the agency was founded in 2008. Their team focuses on Advertising and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Las Condes, Chile
Services provided
DA Estudio Creativo, a Digital Strategy company, specialize in Digital Strategy and Graphic Design. They were founded in 1981.
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$10,000+Undisclosed10 - 49
Services provided
Located in Mumbai, India, Yellow is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Agentur XY, an Advertising company, was founded in 2018. The team specializes in Advertising and Video Production and is in Berlin, Germany.
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UndisclosedUndisclosed10 - 49
Services provided
Based in Omaha, Nebraska, Envoy Inc is a small Digital Strategy company. The team specializes in Digital Strategy and Media Planning & Buying.
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$25,000+$50 - $99 / hr10 - 49Rixensart, Belgium
Services provided
In Rixensart, Belgium, BIG BAD WOLF is a small Advertising company. The team offers Advertising and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.