Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$50 - $99 / hr2 - 9Paço de Arcos, Portugal
Services provided
OWIO is a web design company. They provide Web Design and Advertising and were founded in 2025.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2018, VYmpact Agency is an Advertising company. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$5,000+$100 - $149 / hr2 - 9Aurora, Canada
Services provided
Versorix, an Advertising company, is headquartered in Aurora, Canada. They focus on Advertising and Video Production.
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$5,000+Undisclosed2 - 9San Mateo, CA
Services provided
Located in San Mateo, California, Corank is an IT strategy consulting company. They focus on IT strategy consulting and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Yakoubi Digital is a Product Marketing company. Headquartered in Alcalá de Henares, Spain, the company was founded in 2025. Their services include Product Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Pilotix Digital is a Lucan, Ireland-based web design company. They specialize in Web Design and Advertising and were established in 2014.
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UndisclosedUndisclosed2 - 9
Services provided
Goballyhoo is an Advertising company. The team provides Advertising and Branding, and the agency is in Noida, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
TurtleJet is a midsize Mumbai, India-based custom software development firm. Their services include Custom Software Development and E-Commerce Development.
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$5,000+$100 - $149 / hrFreelancerAustin, TX
Services provided
Agave Design, a SEO company, was launched in 2002. The firm focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$150 - $199 / hrFreelancerGuide, England
Services provided
Founded in 2009, Devote Associates Limited is a small SEO agency headquartered in Guide, England. Their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerEdmonds, WA
Services provided
Solutions Digital Marketing, a SEO company, is located in Edmonds, Washington. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hrFreelancerSeattle, WA
Services provided
SEO company Confluence Digital - NO LONGER ACTIVE offers Search Engine Optimization and Web Design. They are based in Seattle, Washington.
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UndisclosedUndisclosedFreelancerSouth Windsor, CT
Services provided
Located in South Windsor, Connecticut, Tonsha Marketing Agency is a small Marketing Strategy company. The team provides Marketing Strategy and Advertising.
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$10,000+$25 - $49 / hr50 - 249
Services provided
Wookweb is an Advertising company. Their midsize team of employees is located in Istanbul, Türkiye. Their team specializes in Advertising and Mobile App Development.
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UndisclosedUndisclosedFreelancerPodravlje, Croatia
Services provided
Advertising company Sonny Wallace was launched in 2016. The agency focuses on Advertising and Branding.
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$1,000+< $25 / hr2 - 9Ughelli, Nigeria
Services provided
See all 1 projectsBeehive Digital Services specializes in Web Development, Digital Marketing, Local SEO, Social Media Management, and more. The overall feedback highlights their commitment and efficiency, particularly in optimizing local search engines and achieving project milestones ahead of schedule. Clients commend their dedication and professional focus, making them a reliable choice for advertising and marketing needs.
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$1,000+$100 - $149 / hr2 - 9Mobile, AL
Services provided
AVO Dynamics is a video production company. The team provides Video Production and Advertising, and the agency is in Mobile, Alabama.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
See all 1 projectsDgDoc Services Private Limited - Out of Business was a website development company offering website design and content writing services. Reviews highlight effective communication and project management, with 100% of reviewers appreciating weekly updates and virtual meetings. Clients valued the company's alignment with their budget and needs, although initial challenges were noted before achieving successful collaboration.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
The Abundancy is a Chicago, Illinois-based Advertising company. They specialize in Advertising and Digital Strategy and were established in 2016.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
52 Pick-up is a Toronto, Canada-based branding firm. They focus on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Loaf Creative is a Manchester, England-based Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Jamison, PA
Services provided
Timmons&Company is a social media marketing firm based in Jamison, Pennsylvania. They specialize in Social Media Marketing and Advertising.
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$10,000+$100 - $149 / hr10 - 49Orlando, FL
Services provided
Think Creative is an Orlando, Florida-based Advertising company. They offer Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Elias/Savion Advertising, a social media marketing firm, is headquartered in Pittsburgh, Pennsylvania. Their services include Social Media Marketing and Web Design.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Chemistry Club is an Advertising company. The San Francisco, California-based company offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Rational 360 is a Washington, District of Columbia-based Digital Strategy company. Launched in 2005, the team focuses on Digital Strategy and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
In Austin, Texas, SpaceCraft is a small SEO services firm. The team provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Totem Creative is a branding company. They provide Branding and Marketing Strategy and are in New York, New York.
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$5,000+$50 - $99 / hr10 - 49New York, NY
Services provided
TAG Creative is an Advertising company. Founded in 2001, the company is based in New York, New York and London, England. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Boulder, CO
Services provided
TDA Advertising & Design is a Boulder, Colorado-based branding firm. Established in 1989, the team focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Holt, England
Services provided
Based in Holt, England and Salisbury, England, Mostly Media is a media planning & buying agency. They specialize in Media Planning & Buying and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
Services provided
Interchanges is a Digital Strategy company founded in 2001. In Jacksonville, Florida, the team offers Digital Strategy and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Located in Barcelona, Spain, HCBCN is a small Advertising company. The team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Stoyo is a Berlin, Germany-based Advertising company. They focus on Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Lisboa, Portugal
Services provided
Creative Minds is a Digital Strategy company. Their small team is headquartered in Lisboa, Portugal. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49São Paulo , Brazil
Services provided
Agência M.SEO is a social media marketing firm. The team specializes in Social Media Marketing and Web Development, and the agency is based in São Paulo , Brazil.
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UndisclosedUndisclosed10 - 49Porto Salvo, Portugal
Services provided
Digital Strategy company WayNext is headquartered in Porto Salvo, Portugal. They provide Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
Launched in 2008, Lisbon Project is a small Advertising company in Lisboa, Portugal. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Belfast, Northern Ireland
Services provided
Navigator Blue is an Advertising company. Their small team is headquartered in Belfast, Northern Ireland. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Saint Paul, MN
Services provided
Scales Advertising is a small Advertising company based in Saint Paul, Minnesota. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Bozeman, MT
Services provided
SCS Wraps is an Advertising company. They are based in Bozeman, Montana and have small team. Their team provides Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
Bergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
Services provided
Camera Head Media is a Cheyenne, Wyoming-based branding firm. They provide Branding and Video Production and were launched in 2008.
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UndisclosedUndisclosed10 - 49Rock Hill, SC
Services provided
Comporium Media Services, a small SEO agency, is located in Rock Hill, South Carolina. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
Located in Alexandria, Virginia, Wilson Grand Communications is a small media planning & buying agency. Their services include Media Planning & Buying and Video Production.
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UndisclosedUndisclosed10 - 49FFC, Argentina
Services provided
PulpON! is an Advertising company. They provide Advertising and Branding and were launched in 2006. The company is based in FFC, Argentina.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
The Taproot Agency is a branding company established in 2005. The company focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
BowStern Marketing Communications is a branding company. The team focuses on Branding and Advertising, and the firm is located in Tallahassee, Florida and Jacksonville, Florida.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
PCC Brand Group is a branding firm. They are located in Ciudad de México, Mexico and have small team. They focus on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Vélez Caicedo Publicidad, a small branding firm, is in Bogotá, Colombia. Their services include Branding and Graphic Design.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.