Giulio Petillo Studio

BACKGROUND

Please describe your company and your position there.

I'm Head of digital marketing of AR Studio, we manage online and offline marketing campaigns through the use of new technologies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Giulio Petillo Studio, and what were your goals?

It was for the creation of two filters for the new sneaker launch. The first project was a plane tracker Instagram filter: framing a flat surface the sneaker came out of a portal through animation; In the second project, a characters Instagram filter, we created the 3D mascot: all users who look around take on the appearance of a chameleon (the mascot).

SOLUTION

How did you select Giulio Petillo Studio and what were the deciding factors?

Giulio Petillo Studio is a long-term collaboration with whom I grew up. We introduce initiatives to each other and collaborate on all levels. The best AR Studio in Italy and among the first in the European market for the development of augmented reality projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Giuliopetillo.com creative team worked remotely, through the Spark AR development software. We exchanged ideas and through meetings / emails. The campaign objective had 2 objectives: The first was to introduce our new sneaker to the public in an innovative way so we created 2D and 3D content, animated it, and develop the whole augmented reality scene.

The second goal was to involve users through an interactive project that always reflected the identity and essence of our brand through our mascot (the chameleon).

How many people from the Giulio Petillo Studio team worked with you, and what were their positions?

Giulio - CEO; Giuseppe - Project Manager; Raffello - 3D Developer/designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Public interest in our brand has increased, in parallel the sales and reputation of our brand have increased; these are the results of the effect: Views: 5 Million; Shares: 25k.

Describe their project management style, including communication tools and timeliness.

Giuliopetillo.com, as always, astounds me with its rapidity of execution. The delivery times of the first tests take place between 7 and 15 working days. Communication is really rapid, straightforward, and understanding. Giuseppe, as Project Manager, is my go-to person for communication between contractors and clients.

What did you find most impressive or unique about this company?

Extreme knowledge of all development platforms, exact development of all requests, starting from the development of 3D, animations, and 2D assets. I was quite aback by how quickly they worked and how collaboratively they worked. The team was able to achieve the goal.

Are there any areas for improvement or something they could have done differently?

We are satisfied with all the works developed with giuliopetillo.com, we have already done many projects with them and plan to work further.