Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999San Diego, CAServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosedFreelancerPula, Croatia
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Headquartered in Pula, Croatia, marketingashi is a social media marketing company and PPC agency. The team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Bruxelles, Belgium
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FleishmanHillard EU is a PR company. Located in Bruxelles, Belgium, their team provides Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Los Angeles, CAServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
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UndisclosedUndisclosed50 - 249999077, Hong Kong
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TCE - Global Influencer Agency is a Digital Strategy company. The 999077, Hong Kong-based agency was launched in 2016. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Zürich, Switzerland
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Media planning and buying company Publicis Media Switzerland is in Zürich, Switzerland. They focus on Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosedFreelancerKrosno, Poland
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Launched in 2024, ITX is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Adomantra Digital India Pvt Ltd is an Advertising company. Launched in 2012, the company is in Delhi, India. Their team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Burleigh Heads, Australia
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Ad On Group is an Advertising company. Their midsize team is headquartered in Burleigh Heads, Australia and focuses on Advertising and Social Media Marketing. The company was established in 2008.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr50 - 249Montréal, CanadaServices provided
See all 10 projectsinBeat Agency is a digital marketing firm specializing in influencer marketing and user-generated content creation. Renowned for their seamless project management and professional communication, they have consistently delivered successful campaigns, with reviewers appreciating their timely execution and strategic approach. Approximately 85% of reviews highlight their effective use of micro-influencers, while 100% mention their professionalism and responsiveness, demonstrating strong client satisfaction and impactful social media strategies.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency is a digital marketing firm specializing in social media management, online branding, and social media strategy. Reviews highlight their impressive expertise, efficiency, and tailored solutions, resulting in significant improvements such as a 40% increase in organic traffic and a 25% rise in conversion rates. Approximately 80% of reviews emphasize their alignment with client values and effective communication.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a dynamic digital marketing agency specializing in Social Media Marketing, Online Branding, and Digital Marketing strategies. The majority of reviews highlight their proficiency in developing effective Social Media Strategies and managing successful Social Media Campaigns, with clients noting timely delivery and proactive communication. Approximately 90% of feedback is positive, with clients praising their innovative approach and strategic creativity in optimizing marketing channels.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
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Bozhenko team is a branding agency. The Lisboa, Portugal-based company was founded in 2017. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Waynesville, OH
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Dealer Authority is a midsize Waynesville, Ohio-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 24 projectsVolterra is a renowned digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and Online Branding. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and client responsiveness. Clients consistently commend Volterra's ability to significantly enhance engagement metrics and brand visibility across multiple platforms, citing their expertise and collaborative approach as standout qualities.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, social media strategy, and online branding. Clients consistently praise their professionalism and results-driven approach, noting improvements in lead generation and brand visibility. Approximately 90% of reviews highlight their responsiveness and effective communication, while some suggest enhancements in creative strategy. The agency is valued for its alignment with client values and ability to integrate seamlessly with clients' teams.
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UndisclosedUndisclosed50 - 249Pacifica, CA
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Final Key Consulting LLC is a social media marketing agency. Established in 2015, the firm specializes in Social Media Marketing and Logo.
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$1,000+$25 - $49 / hr50 - 249Darwin City, Australia
Services provided
Global Genie Marketing and IT Services Pty Ltd is a SEO company. Launched in 2010, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Hannover, Germany
Services provided
Headquartered in Hannover, Germany, Kochstrasse is a midsize branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2020, Investor's Advantage Corp. Is an Advertising company. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Lehi, UT
Services provided
MyAdvice is a Marketing Strategy company launched in 1998. The agency specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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NEONHIVE, a branding company, was established in 2017. The company specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New Delhi, India
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Poppy Seed Communication is an Advertising company. Founded in 2019, the company is headquartered in New Delhi, India. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hrFreelancer
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Código Búho is a Digital Strategy company. Their team is in Utrecht, Netherlands and specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerTallinn, Estonia
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Velsio Digital is a small Tallinn, Estonia-based Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Coconut Media Box is an Advertising company. They are located in Ahmedabad, India and Mumbai, India, and their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Belgium Webnet, a midsize social media marketing agency, is headquartered in New York, New York. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$200 - $300 / hrFreelancerAugusta, ME
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Pliable Marketing is a branding company. Founded in 2021, the firm is in Augusta, Maine. Their services include Branding and Marketing Strategy.
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$1,000+Undisclosed50 - 249Tucson, AZ
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Levels AI is a social media marketing company. Established in 2020, the team specializes in Social Media Marketing and Mobile & App Marketing. The firm is located in Tucson, Arizona.
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UndisclosedUndisclosed50 - 249Mumbai, India
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Headquartered in Mumbai, India, BloomX Business Solutions is a branding firm. They specialize in Branding and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Bengaluru, India
Services provided
Webenza India Pvt Ltd, a social media marketing company, is based in Bengaluru, India. Launched in 2012, the team offers Social Media Marketing and Account-Based Marketing.
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$5,000+$25 - $49 / hr50 - 249
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Founded in 2010, Alliance International Services is a Digital Strategy company. Their team specializes in Digital Strategy and Other Digital Marketing.
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$10,000+$50 - $99 / hr50 - 249
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Ekstend Group is a media planning & buying agency. Founded in 2019, the firm is located in Marseille, France and Paris, France. Their services include Media Planning & Buying and Advertising.
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$1,000+$25 - $49 / hr50 - 249
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Allied Infoline Inc. Is a midsize Toronto, Canada-based Digital Strategy company. The team offers Digital Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancer
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SG Gestor de Tráfego is a Florianópolis, Brazil-based PPC agency and social media marketing agency. Their services include Pay Per Click and Social Media Marketing.
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$25,000+$25 - $49 / hr10 - 49
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Uniorbit is a branding agency. The team focuses on Branding and Social Media Marketing and is headquartered in Jaipur City, India.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsBrandrobe specializes in brand identity development, website design, and email marketing, providing comprehensive services including market research, brand naming, and automated marketing systems. Reviews highlight their exceptional project management, attention to detail, and innovative approach, though suggestions for improvement include expanding payment options and offering more detailed training materials.
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$1,000+$50 - $99 / hrFreelancerToronto, Canada
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Based in Toronto, Canada, Sara Kazemi Digital Marketing is a web design agency. The team offers Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerSpringboro, OH
Services provided
Make It Count Creative Solutions LLC is a web design agency. They are based in Springboro, Ohio, and their services include Web Design and Content Writing Services.
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$1,000+$25 - $49 / hrFreelancer
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Communikay is a PR company. Launched in 2012, the firm is in Johannesburg, South Africa. Their services include Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
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SearchingYard Software Private Limited is a midsize branding company located in Bhubaneswar, India and Sydney, Australia. Their services include Branding and Content Marketing.
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$1,000+$200 - $300 / hrFreelancerRichmond Hill, Canada
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BGSHAH Consulting is a Marketing Strategy company. They focus on Marketing Strategy and Digital Strategy and were established in 1995.
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$100,000+< $25 / hr50 - 249Doha, Qatar
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Launched in 2018, TFSBS is a social media marketing firm. Their team specializes in Social Media Marketing and E-Commerce Development.
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$1,000+$100 - $149 / hr50 - 249Schofields, Australia
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Design Mate Pro Australia is a website development company. Launched in 2019, the company focuses on Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
See all 1 projectsRankPointer offers Social Media Marketing and Digital Marketing services, specializing in boosting online presence and organic website traffic. Overall feedback highlights their efficient project management, punctual delivery, and the helpfulness of their staff, with clients reporting increased traffic and enhanced online branding, showcasing a strong value for cost and effective social media strategies.
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UndisclosedUndisclosed2 - 9Washington, DC
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DCR L.L.C. Is an Advertising company. The Washington, District of Columbia-based agency was launched in 2021. Their services include Advertising and Market Research.
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$1,000+$50 - $99 / hr2 - 9Portland, OR
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Duwal.com LLC is a small software development firm. They focus on Custom Software Development and Web Development and were launched in 2020.
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$1,000+$25 - $49 / hr2 - 9Tunis, Tunisia
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Based in DOHA, Qatar and Tunis, Tunisia, brod services ltd is a website development firm. Their services include Web Development and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Rajpura, India
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SEO services firm Digital Deep Tech is in Rajpura, India. They offer Search Engine Optimization and Digital Strategy and were founded in 2022.
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$1,000+Undisclosed2 - 9Split, Croatia
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Insieme is a web design agency. Based in Split, Croatia, the team provides Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9
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IMC.GE is a branding company. They provide Branding and Social Media Marketing and were established in 2011.
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UndisclosedUndisclosed2 - 9Rohtak, India
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First care is an Advertising company. The team focuses on Advertising and UX/UI Design and is in Rohtak, India.
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UndisclosedUndisclosed10 - 49Zirakpur, India
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See all 1 projectsNISHVIKA COMMUNICATIONS PRIVATE LIMITED offers a wide range of advertising and marketing services, including newspaper ads, radio ads, TVCs, hoardings, wall art, social media ads, and video productions. Reviews highlight their excellent team collaboration, timely project delivery, and budget-friendly solutions, making them a reliable partner for various advertising needs.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsTekTurkey.com provides services in website development and social media marketing and management, focusing on digital marketing and online branding. The reviews highlight their efficient project execution, responsive communication, and impressive design capabilities, with clients noting significant improvements in social media engagement and satisfaction with the overall deliverables.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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See all 1 projectsipexpert provides comprehensive digital marketing services, including Social Media Marketing, online branding, and PPC advertisement. The reviews highlight their effective coordination, delivering quality leads, and achieving branding objectives. Clients appreciate their result-oriented approach, although there is a suggestion for more face-to-face meetings to enhance communication. Overall, ipexpert offers good value for cost with a competent team of over 50 professionals.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsSpurt! Inc. offers fundraising support, talent recruitment and management, and a digital workspace solution called Sync! Their services include investor pitch preparation, data room curation, founder education, and investment sourcing. Clients commend Spurt! Inc. for their excellent client management, attention to detail, alignment with company values, and efficient communication, highlighting the firm's ability to deliver projects on time while maintaining strong support throughout the process.
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$1,000+< $25 / hr10 - 49
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Founded in 2014, Steccons Inc. Is a small web design company. Their services include Web Design and Mobile App Development.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49
Ability to deliver
37.6/40.019.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.1/40.020/20 Reviews9.6/10 Clients & Experience3.4/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
33.6/40.019.2/20 Reviews9.6/10 Clients & Experience4.8/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
31.6/40.016.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.3/40.016.2/20 Reviews9.9/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
31.3/40.017.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
31.2/40.015.8/20 Reviews9.4/10 Clients & Experience6.1/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
31.2/40.016.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
50% Social Media Marketing50% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.8/40.016.8/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
30.7/40.016.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
30.7/40.016.8/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.4/40.016.8/20 Reviews8.6/10 Clients & Experience5/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
30.3/40.016.8/20 Reviews9/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
30.3/40.016.2/20 Reviews8.9/10 Clients & Experience5.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.1/40.017.2/20 Reviews8.4/10 Clients & Experience4.5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30/40.015.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
29.9/40.016.2/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$100 - $149 / hr2 - 9
Ability to deliver
29.8/40.016/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Social Media Marketing20% Other
Latest Social Media Marketing Articles
See all articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.