Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr10 - 49Hamilton, NY
Services provided
The Design Paradox is a social media marketing firm launched in 2016. Their services include Social Media Marketing and Web Design.
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$5,000+$200 - $300 / hr10 - 49West Orange, NJ
Services provided
Fivefoottwo Marketing, a branding firm, is located in West Orange, New Jersey. They focus on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$50 - $99 / hr10 - 49Luzern, Switzerland
Services provided
Videodesign is a video production agency. The team is headquartered in Luzern, Switzerland, and their services include Video Production and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Luxembourg, Luxembourg
Services provided
Digital Strategy company Neon Internet is headquartered in Luxembourg, Luxembourg. They specialize in Digital Strategy and Marketing Strategy.
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$10,000+$25 - $49 / hr10 - 49Washington, UT
Services provided
Ray Advertising LLC is an Advertising company. Their small team of employees is located in Washington, Utah and Redding, California. Their team provides Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Social Whispers, a PPC company, was launched in 2019. Headquartered in Boolaroo, Australia, the team offers Pay Per Click and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Digeesell Media Solution Pvt Ltd is a Digital Strategy company. Their team is located in Gurugram, India. The agency offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49
Services provided
Social More Marketing Agency is a Calgary, Canada-based SEO company. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Achyutlabs Agency is a Melbourne, Australia-based Digital Strategy company. Established in 2021, the team focuses on Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr10 - 49Orlando, FL
Services provided
Rankster Tech is an Advertising company. Based in Orlando, Florida and Orlando, Florida, the firm provides Advertising and Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49Mauren, Liechtenstein
Services provided
Small branding agency Trendda, is headquartered in Mauren, Liechtenstein. Their services include Branding and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digimeds Care- Healthcare Digital Marketing Co. Is a SEO agency. The small New Delhi, India-based team offers Search Engine Optimization and Web Design. The agency was founded in 2021.
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$1,000+< $25 / hr10 - 49
Services provided
Based in London, England, SEO Services in London is a web design company. They offer Web Design and Social Media Marketing and were established in 2021.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Vidi Digital, a Digital Strategy company, provide Digital Strategy and Social Media Marketing. They were established in 2023.
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$10,000+$50 - $99 / hr10 - 49London, England
Services provided
Launched in 2008, SiliconTechnix Uk is a small web design agency. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49
Services provided
SEO company Digital Score Web was launched in 2021. The team offers Search Engine Optimization and Pay Per Click and is in Delhi, India.
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$1,000+$25 - $49 / hr10 - 49San Jose, CA
Services provided
SEOWebPlanet Solutions is a social media marketing company based in San Jose, California. Launched in 2013, the team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Noida, India
Services provided
Social media marketing company Reclame Hub was launched in 2021. The team focuses on Social Media Marketing and Content Marketing and is in Noida, India.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Madzenia is a Noida, India-based social media marketing agency. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Inriguo is a social media marketing agency. Established in 2022, the team provides Social Media Marketing and Search Engine Optimization. The firm is headquartered in Los Angeles, California.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Launched in 2018, Unstoppable Media is a small Austin, Texas-based Ecommerce Marketing company. Their team specializes in Ecommerce Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Founded in 2013, SEO Mandarin, a small branding firm, is in Hong Kong, China and Zoetermeer, Netherlands. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Zürich, Switzerland
Services provided
Snow Dream Studios GmbH is a social media marketing agency. Established in 2020, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Santo André, Brazil
Services provided
Laf Digital is a SEO services firm. Launched in 2010, the agency specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Jaipur, India
Services provided
Markonik Digital Marketing, a SEO agency, was launched in 2018. The team provides Search Engine Optimization and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Digital Eggheads, a SEO company, offers Search Engine Optimization and Digital Strategy. The agency is located in Karachi, Pakistan.
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UndisclosedUndisclosed10 - 49Rohtak, India
Services provided
Web Aspiration is a branding company based in Rohtak, India and Chandigarh, India. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
D2i Technology, a small website development company, is in Noida, India. The team specializes in Web Development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Chandigarh, India
Services provided
Kreativan Technologies is a social media marketing agency. They are in Chandigarh, India, and their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Chandler, AZ
Services provided
Crushaders Tech is a social media marketing agency. The Chandler, Arizona-based firm was founded in 2014. Their services include Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Established in 2017, Hungry Marketers is a social media marketing firm. The small team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Cairo, Egypt
Services provided
IMMRSV is a branding agency. The agency is located in Cairo, Egypt. Their team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
Services provided
Launched in 2018, Triumph Digital is a small Bangkok, Thailand-based web design company. Their services include Web Design and UX/UI Design.
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$1,000+Undisclosed10 - 49Montréal, Canada
Services provided
Fidelitix, an Advertising company, is in Montréal, Canada. They focus on Advertising and Pay Per Click and were founded in 2015.
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UndisclosedUndisclosed10 - 49Troy, MI
Services provided
Rocket Effect is a Marketing Strategy company in Troy, Michigan. They specialize in Marketing Strategy and Digital Strategy.
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$10,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Founded in 2011, SUGO Communications is a branding firm. Their team specializes in Branding and Public Relations.
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$10,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2023, Tawba IT Ltd is a SEO agency. The team provides Search Engine Optimization and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Leicester, England
Services provided
OneDgtal, a small Digital Strategy company, is located in Leicester, England. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+$50 - $99 / hr10 - 49Ludhiana, India
Services provided
Dizzibooster is a small social media marketing agency located in Ludhiana, India. Their services include Social Media Marketing and Mobile & App Marketing.
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$1,000+$50 - $99 / hr10 - 49Riverview, FL
Services provided
Agility Labs is a social media marketing firm. They are located in Riverview, Florida. Their team specializes in Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Tsquadron is a SEO agency. The Hyderabad, India-based company provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Hyderabad, India
Services provided
Rudrasa is a social media marketing firm. Their small team is headquartered in Hyderabad, India and specializes in Social Media Marketing and Search Engine Optimization. The firm was founded in
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$1,000+Undisclosed10 - 49Surat, India
Services provided
Dechcept | B2B Marketing Agency is a Content Marketing company. Launched in 2015, the firm is located in Surat, India. Their services include Content Marketing and Digital Strategy.
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$1,000+Undisclosed10 - 49Vaughan, Canada
Services provided
Prospekt Digital is a social media marketing company established in 2011. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Sanauli, India
Services provided
Small social media marketing firm Klick Media Labs, is in Sanauli, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
ASE technologies is a SEO agency. Launched in 2021, their team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49BRIERLEY HILL, England
Services provided
Quras Digital UK is a branding company. The BRIERLEY HILL, England-based team offers Branding and Social Media Marketing.
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$10,000+Undisclosed10 - 49Tallinn, Estonia
Services provided
Mind The Gap OÜ is a Marketing Strategy company. The Tallinn, Estonia-based company focuses on Marketing Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Peoria, IL
Services provided
X1 Marketing Inc. Is a social media marketing company. They are based in Peoria, Illinois, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
SEO company We love Digital Marketing was founded in 2011. The agency provides Search Engine Optimization and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.