Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
ContextWest B2B Marketing Agency is a SEO company. They provide Search Engine Optimization and Pay Per Click and were founded in 2013. The agency is located in Denver, Colorado.
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$1,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
Dalton Luka SEO is a SEO company. The agency is in St. Louis, Missouri and Kansas City, Missouri. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+Undisclosed10 - 49مدينة الكويت, Kuwait
Services provided
Pencilvent is an Event Marketing company. Based in مدينة الكويت, Kuwait and Doha, Qatar, the firm was established in 2013. Their services include Event Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49South Bend, IN
Services provided
TJ21 Media Group is a video production company founded in 2012. The agency focuses on Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
AT&R is a SEO company. The Karachi, Pakistan-based company offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pewaukee, WI
Services provided
Eviva Media is a web design agency. The Pewaukee, Wisconsin-based team provides Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Lynchburg, VA
Services provided
Founded in 1998, 828 Marketing and Web Design, a small Digital Strategy company, is in Lynchburg, Virginia. Their team specializes in Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
SundayPyjamas is a small branding agency launched in 2017. Their team offers Branding and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Small SEO services firm DMPS, is based in New Delhi, India. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$10,000+$300+ / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
RED² Digital, a Digital Strategy company, is based in Ho Chi Minh City, Vietnam and Singapore, Singapore. Established in 2016, the team focuses on Digital Strategy and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Modiant World, a custom software development firm, is in Dubai, United Arab Emirates. Launched in 2009, the team focuses on Custom Software Development and IT managed services.
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$1,000+< $25 / hr10 - 49Sikar, India
Services provided
KNPL India is a small Sikar, India-based application development firm. Their services include Mobile App Development and Web Design.
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UndisclosedUndisclosed10 - 49Kharkiv, Ukraine
Services provided
Located in Kharkiv, Ukraine, DuxTeam is a custom software development company. Their services include Custom Software Development and Web Development.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Finfrock Marketing is a SEO company founded in 2010. The firm provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr10 - 49Wychbold, England
Services provided
Wizard Pi is a web design agency founded in 2015. The firm focuses on Web Design and Graphic Design.
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$1,000+Undisclosed10 - 49Fort Lauderdale, FL
Services provided
Construction Marketing Gurus, an e-commerce development firm, is based in Fort Lauderdale, Florida. They provide E-Commerce Development and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
Small Content Marketing company WPdigital, is in Raleigh, North Carolina. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Zetta Computech is a Content Marketing company. They focus on Content Marketing and Search Engine Optimization and were founded in 2009.
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$1,000+$25 - $49 / hr10 - 49Bangkok , Thailand
Services provided
TBS Marketing, a SEO agency, is located in Bangkok , Thailand. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Kansas City, MO
Services provided
Founded in 2019, Martin City Marketing is a print design company. Their services include Print Design and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
Services provided
Inmarketing digital agency is a pay per click agency. In Poznań, Poland and Poznań, Poland, the company offers Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Sacramento, CA
Services provided
Stan Consulting is a SEO services firm. The Sacramento, California-based team provides Search Engine Optimization and Branding.
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$1,000+Undisclosed10 - 49Taipei, Taiwan
Services provided
Media Gate Group Co. Ltd. Is a Content Marketing company. Their team is based in Taipei, Taiwan. The firm offers Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
J6 Labs is a Digital Strategy company. Established in 2014, the company is located in Washington, District of Columbia. Their services include Digital Strategy and Web Design.
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$10,000+$25 - $49 / hr10 - 49Kings County, NY
Services provided
Pro Content Club, a Content Marketing company, was founded in 2019. In Kings County, New York, the team provides Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Navi Mumbai, India
Services provided
ENLYFT, a small Other Digital Marketing company, is headquartered in Navi Mumbai, India. Their services include Other Digital Marketing and Advertising.
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$10,000+Undisclosed10 - 49Detroit, MI
Services provided
D/CAL is an Advertising company. Their small team is located in Detroit, Michigan and Vista, California. Their team provides Advertising and Branding.
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$5,000+$300+ / hr10 - 49Dallas, TX
Services provided
TheMediaSocialites is a branding company. They are headquartered in Dallas, Texas and have small team. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Ortho Marketing is a social media marketing firm. The Peekskill, New York-based firm was launched in 2002. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Saint-Sulpice, Switzerland
Services provided
Assist-o AG, a social media marketing firm, is based in Saint-Sulpice, Switzerland and Cambridge, Massachusetts. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
Digital Strategy company Hey Mr Digital Media was established in 2016. The team focuses on Digital Strategy and Video Production.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
WorkTual Desk is a Digital Strategy company based in Noida, India. The team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Liveblack is an UX design company. The team specializes in UX/UI Design and Search Engine Optimization and is located in Ahmedabad, India and Great Neck Plaza, New York.
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$1,000+$50 - $99 / hr10 - 49Spokane, WA
Services provided
Jack Pine Media is a SEO services firm. Their small team of employees is headquartered in Spokane, Washington. Their team provides Search Engine Optimization and Pay Per Click.
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$10,000+$25 - $49 / hr10 - 49Surat, India
Services provided
Launched in 2013, Tekblink Technology is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Sprout Connectors, a small branding agency, is headquartered in Matthews, North Carolina. The team specializes in Branding and Other Digital Marketing.
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$1,000+Undisclosed10 - 49Madurai, India
Services provided
Founded in 2022, Profizio IT Solutions is a custom software development firm. In Madurai, India, the team provides Custom Software Development and Web Development.
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UndisclosedUndisclosed10 - 49Yerevan, Armenia
Services provided
Targeting is a Content Marketing company. They are headquartered in Yerevan, Armenia and have small team. Their team provides Content Marketing and Web Development.
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$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
Kaizenzo is a PPC company. The Toronto, Canada-based firm was established in 2021. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Shanghai, China
Services provided
Launched in 2011, Genetsis g-commerce is a small Business Consulting company. Their services include Business Consulting and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Beijing, China
Services provided
Founded in 2015, Influence Matters is a public relations agency. The team specializes in Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Randburg, South Africa
Services provided
Vetro Media, a Digital Strategy company, was launched in 2013. In Randburg, South Africa, the team specializes in Digital Strategy and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2021, Atlantis BPO Solutions is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Established in 2019, Brands for You is an ERP consulting and SI company. The team specializes in ERP consulting and SI and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
Services provided
Bidlab is a pay per click agency. The Poznań, Poland-based team offers Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Rang makers Digital Marketing services is a social media marketing agency located in Ahmedabad, India. Launched in 2020, the team focuses on Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Purebred Marketing, a social media marketing company, is based in Atlanta, Georgia. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
G Map Pros is a SEO company. Their small team of employees is in Kansas City, Missouri. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Baia Mare, Romania
Services provided
Harpoon Marketing, a pay per click agency, is headquartered in Baia Mare, Romania. The team provides Pay Per Click and Web Design.
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$1,000+< $25 / hr10 - 49Greater Noida, India
Services provided
Founded in 2013, Mirorsoft Technologies is a SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Greater Noida, India and Noida, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.