Leave a Review For Providers 0 0
  • Post a Project
RSM Marketing Logo

RSM Marketing

Not yet reviewed

Contact RSM Marketing

Get a custom proposal

Gain An Unfair Advantage In Your Business.

RSM Marketing is a construction-only marketing agency built for commercial and residential contractors — general contractors and specialty trades alike. We don't sell generic "digital solutions." We learn how your business actually operates, then build the marketing engine around it.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Lenexa, KS
  • Year founded
    Founded 2008

Overview by:

Reviewer avatar
Danny Humphrey
Vice President - Managing Partner About the Team

2 Locations

  • Lenexa , KS
  • Wichita , KS

Service Lines
Search Engine Optimization
25%
Pay Per Click
20%
Content Marketing
15%
Web Design
15%
Social Media Marketing
10%
Branding
5%
Digital Strategy
5%
Email Marketing
5%
Select Focus Area
CMS Focus
WordPress CMS
100%
SEO Focus
Technical SEO
30%
Content development
20%
Link earning & development
20%
Local search
15%
On site optimization
15%
PPC Focus
Google Adwords
65%
Bing Advertising
35%
Social Media Focus
Facebook Advertising
40%
Instagram Advertising
20%
Pinterest Advertising
20%
LinkedIn Advertising
15%
Tik Tok Advertising
5%
Industries
Contracting
40%
eCommerce
30%
Construction
10%
Manufacturing
10%
Roofing
10%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
30%
Enterprise (>$1B)
20%

Highly Rated Similar Providers

Have you worked with RSM Marketing?

Share your experience working with RSM Marketing on a past project by leaving a review for buyers around the world

Submit a Review

Our Story

We’re RSM Marketing, a Kansas City–based team founded in 2010 that builds practical marketing systems for construction and trades (roofing, HVAC, plumbing, concrete, etc.). Our leadership and specialists deliver SEO, web design, PPC, social, content, video, reputation and analytics through flat-rate managed marketing subscriptions. We value candor, action and curiosity, and measure success by sustained client growth and operational expertise.

Meet the Team

Danny Humphrey

Danny HumphreyVice President - Managing Partner

Danny Humphrey is Vice President at RSM Marketing, leading SEO and search since 2019. He gets construction & home service contractors found first on Google—then proves it in booked jobs, not vanity metrics.

Scott Schaper

Scott SchaperPresident - Managing Partner

Scott Schaper is President of RSM Marketing, turning marketing dollars into real jobs for contractors. He founded Unravel Digital Marketing in 2007, merged with RSM in 2019, and runs by one rule: no shortcuts.

What Sets Us Apart

We learn your business before touching marketing

We speak contractor and ask about trucks, crews, booking rates, job values, capacity, and slow seasons before recommending anything. Then we prescribe the right strategy instead of handing the client a generic package or menu.

We give clients the straight answer

We do not promise guaranteed leads or overnight rankings. If the real problem is the client’s close rate, staffing, or capacity—not marketing—we say so, even when that honesty costs us the sale.

We operate like part of your team

Clients work with responsive people they know by name, receive proactive ideas without constant upselling, and own the websites, content, accounts, and data we build. That approach has helped RSM maintain long-term relationships, including clients who have stayed for five to ten years.

Quick Facts

18 years in business

Team Breakdown

SEO Team (5)
Content & Design Team (4)
Account Team (4)
Web Team (5) +3 Teams

Tools and Technology

Notion
Airtable
Teamwork
Google Drive
Zapier
1Password
Fireflies.ai
Google Docs
Google Chat
Adobe Creative Cloud
Cloudflare
ActiveCampaign

Commonly Asked Questions

Custom Websites: 60 to 90 days from kickoff to launch Templated Websites: 30 to 45 days from kickoff to launch SEO Results: 90 days (3 months) to start seeing targeted keywords reach the first page of search results when client's go with their recommended SEO plan Paid Advertising: Ad campaigns can be launched in 2 to 4 weeks, with full algorithm optimization achieved by day 90 General Marketing Tasks: The standard turnaround time for routine daily tasks and revisions is 72 hours, with rush options available, but most simple requests are completed the same day. Help Desk Support: Technical issues and routine website updates are typically resolved within 48 hours, and often on the same day

At RSM Marketing, we act as your complete subcontracted Marketing Department—a true extension of your business. We completely reject the passive "set it and forget it" mentality. Instead, our partnerships are built on radical candor, transparent data, and agile strategy adjustments tailored to scale your revenue. Here'schow we collaborate to ensure maximum performance and predictability: 1. The Dedicated "HIVE" Team Structure You are assigned a dedicated Client Strategist & an Account Manager who serves as your primary point of contact. Working directly behind them is your "HIVE"—a specialized team of our in-house experts in SEO, web development, paid media, and copywriting. This provides "one throat to choke" accountability; you make one call, and our team handles the execution. 2. Strategic Meeting Cadence We establish a highly structured communication rhythm, typically conducting bi-weekly or monthly 1-hour status calls. During these sessions, your Strategist will walk through a specific agenda: reviewing screaming successes, current tactical priorities, and impact reporting to dictate our next agile strategy pivot. 3. Radical Transparency & Closed-Loop Feedback Collaboration revolves around our 24/7 custom reporting dashboards and lead trackers, integrated directly with your CRM. We rely on your team to complete the feedback loop by telling us the outcome of the leads we generate. We take this revenue data and feed it back into our smart bidding algorithms, actively training them to find you higher-quality customers. 4. Streamlined Content & Creative Approvals We maintain total brand alignment by providing content calendars for your approval. To capture authentic job site media, we utilize our proprietary "Snap & Send" system, allowing your field crews to instantly text photos directly to our creative team. Ultimately, you can be as involved or hands-off as you prefer. Allowing you to focus on running your business while we drive the revenue engine.

At RSM Marketing, we measure success by one primary metric: your closed-won revenue and Return on Investment (ROI). While we track vanity metrics like impressions and website traffic, we view those merely as leading indicators for actual conversions. Ultimately, our definition of success comes down to answering one simple question: "When you put $100 in, how much are you getting back?". Here is exactly how we measure, track, and prove that success: 1. Closed-Loop Lead Tracking Instead of just counting how many form fills or phone calls you receive, we utilize a proprietary Lead Tracker that connects directly to your CRM (like JobTread, Jobber, or Housecall Pro). This system tracks every interaction and asks for the actual outcome of the lead: Was it "quotable"? What was the "quote value"? Did it close, and what was the final "sales value"?. 2. Algorithmic Revenue Training We don't just record your sales data; we use it. By taking that exact closed-won revenue data and feeding it back into the smart bidding algorithms of Google, Meta, and Bing, we actively train the ad platforms on what your most valuable customers look like. This ensures we are measuring success by the quality and profitability of the leads, not just the quantity. 3. 24/7 Custom Dashboard Transparency We believe in radical transparency. Every client receives a custom live reporting dashboard that integrates over 80 online data sources. You have 24/7 access to see exactly how your campaigns are performing, including keyword rankings, website traffic, cost-per-lead, and overall ROI. 4. SEO & Market Dominance For organic search, success is measured by driving your targeted keywords to the top three spots on the first page of Google. We track the total number of ranking keywords, the subsequent increase in organic website traffic, and the direct inbound calls and forms generated by that specific traffic. 5. Client Retention The ultimate measure of our success is our >90% Client Retention.

When a new client partners with us, we set clear, data-driven expectations based on a predictable timeline for each channel we deploy. Here is exactly what you can expect: Website Launch & Organic Spikes If we are building a new custom or templated website, the results can be staggering upon launch. Because we meticulously preserve your existing search equity and build highly optimized, lightning-fast sites, clients routinely see massive, immediate jumps in keyword rankings. In some cases, we have seen clients gain over 7,500 to 9,000 net positions in Google search rankings within the first two weeks of taking their new site live. Paid Advertising Paid ads (like Google PPC, Local Service Ads, and Meta) can start driving traffic and leads within a couple weeks, but they require a 90-day cycle to fully mature. - Days 1-30 (The Learning Phase): The algorithms are testing the market to figure out exactly what a good lead looks like for your specific business. - Days 30-60 (Optimization): We actively refine the campaigns, eliminate wasted spend on unqualified clicks, and work to drive your Cost Per Lead down while increasing lead quality. - Days 60-90 (Predictable Scale): By day 90, the campaigns are fully dialed in, providing a predictable, consistent cost per lead that allows us to safely scale your budget and maximize your "at bats". Search Engine Optimization (SEO) SEO is your evergreen marketing strategy. While many agencies claim SEO takes 6 to 12 months to show any value, we front-load our technical and content optimizations to get you results much faster. We structure our SEO packages so that you begin seeing your targeted keywords break onto the bottom of page one or the top of page two by month three. As we continuously build out your site's authority and content silos, this momentum compounds into regular flow of organic leads by month six.

Locations (2)

13430 W 98th St Lenexa, KS, United States 66215

16 - 20

Contact RSM Marketing

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from RSM Marketing like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.