The Zenso Digital

BACKGROUND

Please describe your company and position.

 I am the Owner of a home decor retail company 

Describe what your company does in a single sentence.

A home decor retail business offers a curated selection of stylish furniture, decorative accents, lighting, textiles, and accessories designed to enhance and personalize living spaces. It caters to customers looking to elevate their interiors with trendy, functional, and aesthetically pleasing products for every room in the home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Zenso Digital to accomplish?

• Digital Marketing
• Keyword Ranks

SOLUTION

How did you find The Zenso Digital?

Online Search

Why did you select The Zenso Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from The Zenso Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Website & E-commerce Optimization
Design and maintain a mobile-friendly, visually rich website.
Optimize product pages with SEO-friendly descriptions, high-quality images, and reviews.
Improve site speed, UX/UI, and checkout experience to reduce bounce rate and cart abandonment.
2. Social Media Marketing
Build and manage active profiles on Instagram, Pinterest, Facebook, and YouTube.
Share content such as décor tips, styling guides, before/after transformations, reels, and user-generated content.
Run targeted ad campaigns to promote new arrivals, collections, or store events.
3. Content Marketing & Blogging
Create SEO-optimized blog posts around home decor trends, DIY ideas, seasonal decor tips, etc.
Collaborate with interior influencers for guest blogs, videos, and testimonials.
Leverage storytelling through case studies, brand journeys, and decor inspirations.
4. Search Engine Optimization (SEO)
Conduct keyword research relevant to home decor trends and buying intent.
Optimize product listings, category pages, and blog content for organic rankings.
Work on local SEO (Google Business Profile, local keywords) for store traffic.
5. Paid Advertising (Performance Marketing)
Run Facebook and Instagram Ads for brand awareness, retargeting, and product promotions.
Use Google Ads (Search, Shopping, Display) to drive high-intent traffic.
A/B test creatives, CTAs, and landing pages to optimize conversions.
6. Email Marketing & CRM
Build segmented email lists (new customers, loyal buyers, cart abandoners).
Send curated newsletters with styling tips, seasonal picks, and offers.
Set up automation for welcome emails, abandoned cart recovery, and post-purchase follow-ups.
7. Influencer & Affiliate Marketing
Collaborate with home decor influencers, lifestyle bloggers, and YouTubers.
Launch affiliate programs with commission structures for referrals and sales.
8. Analytics & Performance Tracking
Set up tracking via Google Analytics, Meta Pixel, and CRM dashboards.
Measure KPIs such as ROAS, CTR, conversion rate, bounce rate, and customer LTV.
Provide monthly reports with actionable insights and optimization strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased Website Traffic
Result: 60% increase in monthly visitors within 3 months.
How: Through targeted SEO, blog content, and social media referral traffic.
2. Higher Conversion Rate
Result: E-commerce conversion rate improved from 1.2% to 2.8%.
How: By optimizing product pages, improving mobile UX, and retargeting ad campaigns.
3. Improved ROI on Ads
Result: Return on Ad Spend (ROAS) increased to 4.5x.
How: A/B testing creatives, refining audience targeting, and using shopping ads for bestsellers.
4. Social Media Growth & Engagement
Result:

Instagram followers grew by 150% (e.g., from 3K to 7.5K).
Engagement rate averaged 6.2% (above industry benchmark of 1–3%).
How: Through reels, before/after decor transformations, and influencer collaborations.
5. Lead Generation & Email List Growth
Result: 3,000+ new email subscribers in 90 days.
How: Pop-up offers, lead magnets like “Free Room Styling Checklist,” and website opt-ins.
6. Increase in Sales
Result: Online sales increased by 40% quarter-over-quarter.
How: Strategic promotions, bundled offers, and seasonal ad campaigns.
7. Cart Abandonment Recovery
Result: 22% recovery of abandoned carts.
How: Automated email flows with incentives and urgency-based CTAs.
8. Boost in Customer Retention
Result: 30% of first-time buyers returned within 60 days.
How: Through loyalty emails, discount codes, and curated product recommendations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

🗂️ Project Management Overview
The project was managed with a clear timeline, regular checkpoints, and responsive communication, resulting in a smooth and efficient execution of deliverables.

✅ Timely Delivery
All deliverables—including the content calendar, ad creatives, website updates, and email campaigns—were delivered on or before the scheduled deadlines.
Weekly tasks were tracked using project management tools like Trello and Google Sheets, ensuring accountability and visibility across teams.
Seasonal campaigns (e.g., Diwali, Black Friday, New Year) were launched well in advance with proper planning and testing phases.
📣 Responsiveness to Needs
The team maintained open communication channels via WhatsApp and email for quick updates and revisions.
They were highly receptive to feedback, quickly adapting ad creatives or messaging based on changing customer behavior or product focus.
Strategic suggestions—like launching a “Room Makeover Challenge” or partnering with micro-influencers—were proactively shared and implemented to improve outcomes.
🧩 Flexibility & Collaboration
When priorities shifted (e.g., urgent clearance sale or product restock), the team swiftly adjusted the content pipeline without delays or quality compromise.
Regular review meetings (bi-weekly) were held to analyze performance, align on KPIs, and reprioritize tasks if necessary.

What was your primary form of communication with The Zenso Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

💡 Most Impressive or Unique Aspect
What stood out most was the company’s deep understanding of design aesthetics paired with a strong digital-first mindset. Unlike many retail brands that treat online marketing as an afterthought, this company made visual storytelling and customer experience the centerpiece of their digital strategy.

They weren’t just selling products—they were selling lifestyles. From curated Instagram reels that showcased room transformations, to immersive shopping experiences on their website with virtual styling tips, every touchpoint was intentional, inspiring, and conversion-focused.

Additionally, their collaborative culture and willingness to experiment with bold ideas—like AR try-ons for decor items or influencer-led room makeovers—showed a forward-thinking approach that set them apart in a crowded market.

Are there any areas for improvement or something The Zenso Digital could have done differently?

1. Data-Driven Testing Could Be More Structured
Although creatives performed well, there was room for more rigorous A/B testing of ad headlines, landing pages, and CTA placements. A formalized testing roadmap could have helped identify winning elements faster and scaled high-performing campaigns more effectively.

2. Content Localization for Diverse Audiences
The brand served a mixed audience base across regions. Tailoring campaigns—especially on Instagram and Facebook—for specific cultural aesthetics or language preferences could have boosted engagement in regional clusters.

BACKGROUND

Please describe your company and position.

 I am the Owner of a manufacturing company 

Describe what your company does in a single sentence.

We specialize in high-quality marble tiles, offering a wide range of elegant designs for residential and commercial spaces. Our commitment to durability, style, and customer satisfaction makes us a trusted choice for flooring and wall solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Zenso Digital to accomplish?

• Improving our SEO
• Managing digital advertising campaigns

SOLUTION

How did you find The Zenso Digital?

Online Search

Why did you select The Zenso Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from The Zenso Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Zenso Digital was engaged to provide comprehensive digital marketing and web development services to support the growth of our marble tiles business. The primary objective is to boost our online visibility, attract qualified leads, and increase conversions through a professionally optimized digital presence.

Key Deliverables:
Search Engine Optimization (SEO)

• In-depth keyword research related to marble tiles and relevant search terms.
• On-page SEO optimization including meta titles, descriptions, and structured content.
• Technical SEO improvements for faster load times and better indexing.

Pay-Per-Click (PPC) Advertising

• Setup and management of Google Ads campaigns targeting relevant geographic and demographic markets.
• Continuous A/B testing and optimization to maximize ROI.

Social Media Marketing

• Creation and management of social media content across platforms (e.g., Instagram, Facebook).
• Promotion of featured tiles, project highlights, and client testimonials.
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Traffic Increase:

• Achieved a 65% increase in organic website traffic within the first three months through improved SEO and content optimization.

Lead Generation Growth:

• Monthly customer inquiries grew by 40%, driven by optimized contact forms and targeted digital campaigns.

Improved Conversion Rate:

The website's conversion rate increased from 1.8% to 3.5%, reflecting a better user experience and clearer calls to action.

Google Ads ROI:

• Pay-per-click campaigns yielded a 4.2x return on ad spend (ROAS), with a 30% reduction in cost per lead compared to previous campaigns.

SoMedia Engagement:cial 

Social media followers grew by 50%, and average post engagement doubled within six months, helping to boost brand visibility.

Search Engine Rankings

• Key product-related keywords (e.g., “premium marble tiles”) moved from page 3 to page 1 on Google search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The Zenso Digital demonstrated strong project management throughout the engagement. They provided a clear timeline at the start, broke the project into well-defined phases, and consistently met key deadlines. Regular check-ins and progress updates ensured transparency and allowed us to track milestones effectively.
• They are highly responsive to our needs, addressing questions or requests within 24 hours. Whether it was adjusting a design element, revising content, or modifying an ad campaign, their team was proactive and flexible. Their ability to understand our business goals and translate them into digital strategy made the collaboration smooth and productive.

What was your primary form of communication with The Zenso Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about The Zenso Digital was their deep understanding of both digital strategy and our specific industry. They took the time to learn about the marble tile market, which helped them create content and campaigns that genuinely resonated with our target audience. Their combination of creativity, technical expertise, and strategic thinking made them stand out.

Additionally, their commitment to results—not just delivering services—was unique. They consistently analyzed performance metrics and adjusted strategies to ensure we were getting real, measurable growth.

Are there any areas for improvement or something The Zenso Digital could have done differently?

While our overall experience with The Zenso Digital was very positive, one area for improvement could be more proactive communication during slower project phases. At times, we would have appreciated more frequent updates, even when there wasn’t major progress to report, just to stay aligned.

Additionally, providing a more detailed onboarding guide or checklist at the beginning could have helped streamline the initial setup process and clarify responsibilities on both sides.

That said, they were always receptive to feedback and quick to adjust when concerns were raised, which we greatly valued.

BACKGROUND

Please describe your company and position.

I am the Manager of a consulting company 

Describe what your company does in a single sentence.

We provide expert business consulting to drive growth, improve operations, and enhance profitability. Our tailored strategies help businesses overcome challenges and seize new opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Zenso Digital to accomplish?

• Boost Online Visibility

SOLUTION

How did you find The Zenso Digital?

Online Search

Why did you select The Zenso Digital over others?

Good value for cost

How many teammates from The Zenso Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• With revised and relevant content, the website became more visible to its target audience in search results.
• Improved content, enhanced brand awareness, and precise keyword targeting through competitive analysis boosted organic traffic by 62.7% and direct traffic by 13.3% in a short period.
• The reformed digital marketing strategy significantly improved audience engagement by 54.1% in the last quarter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website optimizations and a tailored digital marketing strategy increased the brand’s revenue by 15.9%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-organized, consistently delivering items on time. They were responsive and attentive to our needs, ensuring smooth communication throughout the project.

What was your primary form of communication with The Zenso Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was their innovative approach and commitment to exceeding expectations. Their ability to adapt and deliver creative solutions truly set them apart.

Are there any areas for improvement or something The Zenso Digital could have done differently?

One area for improvement could be even more proactive communication on project updates. While overall performance was strong, a bit more frequent check-ins would have made the process even smoother.