Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr10 - 49Iowa City, IA
Services provided
Aelieve Digital Marketing is a Digital Strategy company. Established in 2011, the agency focuses on Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Iraklio, Greece
Services provided
Website development firm EyeWide Digital Marketing Agency was founded in 2007. The firm provides Web Development and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$50 - $99 / hr10 - 49Agia Paraskevi, Greece
Services provided
Established in 2015, ForthRight Advertising Agency is a Content Marketing company. The agency offers Content Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Athina, Greece
Services provided
Software development company RDC Informatics offers Custom Software Development and Mobile App Development. They were established in 1997.
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UndisclosedUndisclosed10 - 49Leeds, England
Services provided
GOLD79, a small public relations agency, is headquartered in Leeds, England. The team focuses on Public Relations and Content Writing Services.
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$5,000+Undisclosed10 - 49Manhattan Beach, CA
Services provided
Based in Manhattan Beach, California, The LaunchPad Agency is an Advertising company. They offer Advertising and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Ormond Beach, FL
Services provided
Launched in 2013, Sprout Media Lab is a SEO agency. Their team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49North Chicago, IL
Services provided
StudioNorth, an Advertising company, was founded in 1978. The small team provides Advertising and UX/UI Design.
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$5,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
Eighty-Eight is a PR company launched in 2011. The team provides Public Relations and Branding and is in Toronto, Canada.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Be Media is a Digital Strategy company. The team is headquartered in West Perth, Australia, and their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Quincy, IL
Services provided
Vervocity is a social media marketing company. They are headquartered in Quincy, Illinois. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
Small Content Marketing company Ambidextr Media Corporation, is located in Makati, Philippines. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oshkosh, WI
Services provided
E-Power Marketing Inc. Is a small Content Marketing company. Founded in 1998, the team offers Content Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Agmus Media is a Digital Strategy company. Their team is in Karachi, Pakistan. The firm offers Digital Strategy and Conversion Optimization.
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$50,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Located in München, Germany, THE DIGITALE GmbH is a Content Marketing company. The team provides Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Barcelona, Spain
Services provided
LF Channel is a PR firm. Their small team is headquartered in Barcelona, Spain and Madrid, Spain. Their services include Public Relations and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49Edmonton, Canada
Services provided
Reach First Inc is an Advertising company. They were launched in 2008, and their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kozhikode, India
Services provided
Aviv Digital is an Email Marketing company. The team offers Email Marketing and Social Media Marketing and is based in Kozhikode, India.
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$25,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
GainShare, a social media marketing company, was launched in 1985. The small team specializes in Social Media Marketing and Demand Generation Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
UpMyInfluence is a Direct Marketing company established in 2014. The team offers Direct Marketing and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Hartlepool, England
Services provided
Founded in 2007, Property Webmasters, a small web design company, is located in Hartlepool, England. Their services include Web Design and Web Development.
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Undisclosed< $25 / hr10 - 49
Services provided
Formonix Marketers, a social media marketing firm, is in Lahore, Pakistan. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Social media marketing firm Rudramsoft was founded in 2023. The agency focuses on Social Media Marketing and Branding, and is small.
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$1,000+$50 - $99 / hr10 - 49Bondi Junction, Australia
Services provided
Social media marketing agency Victoria Eve. & Co was founded in 2020. The company focuses on Social Media Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49
Services provided
LoonyHeads is a Tirur, India-based SEO company. They offer Search Engine Optimization and Content Marketing and were established in 2020.
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$1,000+Undisclosed10 - 49Shen Zhen Shi, China
Services provided
LIKE HOME TECHNOLOGY (SHENZHEN) CO.,LTD is a Mobile & App Marketing company. Their team is in Shen Zhen Shi, China. The agency focuses on Mobile & App Marketing and Other Digital Marketing.
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$10,000+$100 - $149 / hrFreelancerMumbai, India
Services provided
Established in 2023, Creative agency is a small Mumbai, India-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
SEO company DubSEO Dubai provides Search Engine Optimization and Pay Per Click. They are based in Dubai, United Arab Emirates.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Digitabytes is a specialized SEO and digital marketing agency recognized for its expertise in keyword research, SEO strategy, and PPC services. Client reviews highlight their effective communication and project management, with 100% of reviewers noting increased traffic and improved search rankings. Clients commend their tailored strategies and responsiveness, with no significant areas for improvement identified.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Xplore New is a Hyderabad, India-based Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
AAEIMAA Digital is a web design company. They are based in Houston, Texas and have small team. They focus on Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9Surrey, Canada
Services provided
Digital Strategy company Quiresoft Technologies was established in 2021. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsZyric helps local businesses get more calls, leads, and customers through high-converting websites and AI-powered marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Press Kitchen is a PR company. Located in Los Angeles, California, the agency was established in 2000. Their team specializes in Public Relations and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
Services provided
See all 2 projectsAgencja Interaktywna Webleaders® offers services including Social Media Management, SEO, Google Ads management, and digital marketing. The overall feedback highlights their top-quality service, effective communication, and experienced team, making them a recommended choice for enhancing online branding and social marketing efforts.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsLetscodify Solutions provides comprehensive services including website design and development, corporate branding, and digital marketing. Reviews highlight their professional approach, expertise, and the significant increase in sales experienced by clients. Clients appreciate their agile project management style and tailored solutions, although a few mentioned occasional communication lapses within the team.
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$5,000+$300+ / hr10 - 49Manila, Philippines
Services provided
IMARK International is an Advertising company launched in 2008. The team provides Advertising and Content Marketing and is in Manila, Philippines.
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$1,000+< $25 / hr10 - 49Sydenham, Australia
Services provided
Turn Digital, a SEO services firm, offers Search Engine Optimization and UX/UI Design. The company is headquartered in Sydenham, Australia.
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$1,000+$200 - $300 / hr10 - 49Port Moody, Canada
Services provided
Launched in 2015, Crowd Marketing Ltd. Is a small Port Moody, Canada-based SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
IT strategy consulting company VyomTek was established in 2019. The team offers IT strategy consulting and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
Digital Marketing Missoula is a SEO services firm. They offer Search Engine Optimization and Web Design and were established in 2019.
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$1,000+$25 - $49 / hr10 - 49Surat, India
Services provided
Small software development company Vetron IT Services, is based in Surat, India. Their services include Custom Software Development and ERP consulting and SI.
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$5,000+< $25 / hr10 - 49Indore, India
Services provided
Rewa Infotech is a SEO agency. They focus on Search Engine Optimization and Web Development and are headquartered in Indore, India.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Perfect Web Group is a SEO agency. In Dubai, United Arab Emirates, the company focuses on Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Metis Performance Marketing is a PPC agency. The Cape Town, South Africa-based company specializes in Pay Per Click and Email Marketing.
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UndisclosedUndisclosed10 - 49Rancho Cucamonga, CA
Services provided
IMMI-MEDIA Marketing Agency is a Conversion Optimization company. The team offers Conversion Optimization and Content Marketing, and the company is based in Rancho Cucamonga, California.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Sikson Solutions is a social media marketing firm. Their team is based in Sialkot, Pakistan and focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2018, Studio 73 Ltd, a small graphic design company, is in Sofia, Bulgaria. Their team offers Graphic Design and Logo.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DigiTechMatrix is a social media marketing agency. The small Noida, India-based team specializes in Social Media Marketing and Custom Software Development. The company was founded in 2024.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
Services provided
IEDM Digital Marketing is a pay per click agency headquartered in Pretoria, South Africa. The team specializes in Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.