Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Scribbld Social, a small Content Marketing company, is located in Mumbai, India. The team provides Content Marketing and Graphic Design.
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$10,000+$25 - $49 / hr50 - 249Saltillo, Mexico
Services provided
Grupo W is a Digital Strategy company. The team focuses on Digital Strategy and Mobile App Development, and the agency is located in Saltillo, Mexico.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$200 - $300 / hr2 - 9
Services provided
The Daily Essentials is a Raleigh, North Carolina-based social media marketing agency. The team specializes in Social Media Marketing and Email Marketing.
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$5,000+$300+ / hr50 - 249
Services provided
Morgan IT is a social media marketing company. They are in Lanham, Maryland. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Anand, India
Services provided
CYBERSECURE INNOVATIONS PRIVATE LIMITED is a social media marketing agency. The team specializes in Social Media Marketing and IT strategy consulting, and the agency is in Anand, India.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Math Agency is a PPC agency. Located in T'bilisi, Georgia, the agency was launched in 2017. Their team specializes in Pay Per Click and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Milano, Italy
Services provided
Supernova Hub is a social media marketing company. They are based in Milano, Italy, and their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Literal Humans is a small Content Marketing company. Launched in 2020, the team provides Content Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Fort Myers, FL
Services provided
Cohen Creative Designs is a branding agency. Established in 2013, the firm is in Fort Myers, Florida. Their team specializes in Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Preston, Australia
Services provided
Clickify is a Digital Strategy company in Preston, Australia. They provide Digital Strategy and Content Marketing and were launched in 2013.
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UndisclosedUndisclosed10 - 49Springfield, MO
Services provided
QCM Agency is a branding firm. Their small team is in Springfield, Missouri. Their services include Branding and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249Bakrol, India
Services provided
See all 1 projectsProviz works with start-ups and scale-ups to define their value proposition, brand experience, a global digital marketing agency offering 360° marketing solutions.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsPro Marketens provides website design, maintenance, and UI/UX services. The reviews consistently highlight their professionalism, timely delivery, and responsiveness to client needs. Clients noted significant improvements in their websites' appearance and functionality, attributing these successes to Pro Marketens’ expertise in web development and design.
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$1,000+$100 - $149 / hr50 - 249Buffalo, NY
Services provided
See all 1 projectsSmarts Deal offers comprehensive technology solutions and consulting services tailored to enhance businesses' digital presence. The reviews highlight their exceptional ability to deliver visually captivating designs that align seamlessly with client objectives, alongside commendable project management and responsiveness. Clients appreciate their creativity and detail-oriented approach, although some suggest more proactive communication could further enhance collaboration.
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Undisclosed< $25 / hr50 - 249Noida, India
Services provided
See all 1 projectsGolden Beacon Media Pvt. Ltd. is a leading firm deals in Web Development, Marketing Communications, Brand Management and nurtured by innovative, collaborative, and diverse talents.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Established in 2015, ClickFred, a small e-commerce development company, is located in West Palm Beach, Florida. Their services include E-Commerce Development and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Jaipur, India
Services provided
MMDB SERVICES, a SEO company, was established in 2010. The midsize team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Heliopolis, Cairo, Egypt
Services provided
Established in 1997, Technowireless is a midsize Digital Strategy company. Their team provides Digital Strategy and Branding.
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UndisclosedUndisclosed50 - 249Allen, TX
Services provided
Tech RBM, a social media marketing firm, focuses on Social Media Marketing and Search Engine Optimization. The agency is in Allen, Texas.
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$1,000+$50 - $99 / hr50 - 249Baghdad, Iraq
Services provided
Palm Of babylon is an Advertising company founded in 2012. The firm provides Advertising and Social Media Marketing.
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$1,000+< $25 / hrFreelancerTrichy, India
Services provided
Moni's Digital World is a SEO company. Based in Trichy, India, their small team focuses on Search Engine Optimization and Social Media Marketing. The company was launched in 2019.
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UndisclosedUndisclosedFreelancerColumbus, OH
Services provided
Felix Is Marketing is a SEO agency established in 2020. The small team offers Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosedFreelancerPhiladelphia, PA
Services provided
PVRP Music Agency is an Event Marketing company in Philadelphia, Pennsylvania. Launched in 2017, the team specializes in Event Marketing and Social Media Marketing.
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$1,000+< $25 / hrFreelancerSheffield, England
Services provided
Socia Sheffield is a Sheffield, England-based Content Marketing company. They offer Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Webtrafficindia.com is a SEO services firm based in New Delhi, India. They provide Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
ALKEMY LATAM is a Ciudad de México, Mexico-based big data company. They provide BI & big data consulting & SI and Digital Strategy and were established in 2012.
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UndisclosedUndisclosedFreelancerSaint Paul, MN
Services provided
4k Website Productions is a social media marketing agency. Their small team is based in Saint Paul, Minnesota. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr50 - 249Los Angeles, CA
Services provided
Proficient Web Designs, a Digital Strategy company, is in Los Angeles, California. They focus on Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249Birmingham, England
Services provided
Just Web Services, a SEO company, was established in 1997. Headquartered in Birmingham, England, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249New York, NY
Services provided
Rank Me Global is an Advertising company. Launched in 2021, their team provides Advertising and Social Media Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
IamRafay is a small social media marketing agency established in 2019. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Poised Media Pvt. Ltd. Is a branding company. The Mumbai, India-based firm was established in 2015. Their team provides Branding and Digital Strategy.
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$5,000+$25 - $49 / hr50 - 249Collegeville, PA
Services provided
Established in 2010, Combat Contractor Marketing is a midsize branding agency. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Designshour is a web design company. Launched in 2018, the agency is based in Los Angeles, California. Their team offers Web Design and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Pay per click agency Axel Technologies is headquartered in Kozhikode, India. Their services include Pay Per Click and Custom Software Development.
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UndisclosedUndisclosed50 - 249
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AliteDigital is a SEO agency. Headquartered in Vadna, India, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr50 - 249
Services provided
Located in New York, New York, iSEO Ranker is a midsize social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
Markup Digi, a branding company, provides Branding and Digital Strategy. The agency is located in Noida, India.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
Mindshare Consulting Inc is an Advertising company. Established in 2022, the firm is located in Austin, Texas. Their team provides Advertising and Digital Strategy.
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$1,000+< $25 / hr250 - 999Cape Town, South Africa
Services provided
ManekTech South Africa is a midsize Cape Town, South Africa-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Brand Enhanced is a social media marketing firm. The Noida, India-based firm focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Diseño de páginas web is a Digital Strategy company. The Miami, Florida-based company offers Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Awkits is a branding company. Established in 2018, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Jabalpur, India
Services provided
PageUp Software Services Pvt Ltd, a software development firm, is in Jabalpur, India and Indore, India. They offer Custom Software Development and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Rawalpindi, Pakistan
Services provided
Rozi Academy is a CRM consulting and SI company founded in 2019. The company specializes in CRM consulting and SI and Direct Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249London. United Kingdom, England
Services provided
Global Marketing Firm is a branding agency established in 2022. The midsize team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
Services provided
Zebaq PVT LTD, a branding agency, was founded in 2020. In Bhubaneswar, India and London, England, the team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Dakshaja Web Solutions is a web design company. Located in New Delhi, India and Delhi, India, the firm was launched in 2016. Their services include Web Design and Web Development.
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UndisclosedUndisclosed50 - 249lisboa, Portugal
Services provided
DGMarks, a social media marketing agency, is in lisboa, Portugal. They provide Social Media Marketing and Email Marketing and were founded in 2017.
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UndisclosedUndisclosed50 - 249Chicago, IL
Services provided
Car Wash Marketing Experts, a SEO company, was established in 1956. The firm focuses on Search Engine Optimization and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.