Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
Backyard Studios is a SEO services firm founded in 2002. The small team focuses on Search Engine Optimization and Web Design.
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$5,000+$300+ / hr2 - 9Frisco, TX
Services provided
DW Creative Consulting Agency is a small Frisco, Texas-based web design company. The team specializes in Web Design and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed10 - 49
Services provided
Windfors is an Advertising company. Their small team of employees is headquartered in. Their team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Rotterdam, Netherlands
Services provided
See all 1 projectsWealth Lead Generation provides lead generation services, specializing in guiding prospects through the sales funnel using tools like Facebook Ads Manager, Google Ads, and Google Analytics. Overall feedback highlights their effective communication, expertise, and responsiveness, with clients praising their ability to exceed expectations and maintain a seamless workflow.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Lunar Design, a web design company, is based in Knaphill, England. The team offers Web Design and Logo.
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$1,000+$25 - $49 / hr250 - 999
Services provided
See all 1 projectsPixelVerticals specializes in graphic and web development services, including logo design, brochure creation, business card design, and custom website development. Client reviews highlight the company's professionalism, creativity, and attention to detail, contributing to increased brand recognition and user engagement. While their work is highly valued for capturing brand essence, some feedback suggests that improved communication could enhance project workflows.
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$1,000+< $25 / hr250 - 999
Services provided
See all 1 projectsOfficial Marketing Solution offers digital marketing services, including social media marketing, SEO, website redesign, and pitch deck design. Overall feedback highlights their exceptional digital marketing expertise, particularly in social media and SEO, effective project management, and a smooth, understanding process. Their pricing is also noted to fit clients' budgets.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed250 - 999
Services provided
See all 1 projectsBanglore SEO - Brainmine offers services including Website Development, Search Engine Optimization, and Social Media Management. Reviews highlight their ability to drive quality clients, maintain punctual workflows, and provide personalized, hands-on service. The company is praised for aligning with clients' values and delivering good value for cost.
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$10,000+$100 - $149 / hr250 - 999Austin, TX
Services provided
Creative Website Studios, an Advertising company, was established in 2000. They provides Advertising and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed250 - 999Ciudad de México, Mexico
Services provided
ABCW , a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The company is located in Doral, Florida and Ciudad de México, Mexico.
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$10,000+$100 - $149 / hr250 - 999Dublin, Ireland
Services provided
XDS Brand is a branding company. Their team is based in Dublin, Ireland and Waldkirch, Germany. The company specializes in Branding and Packaging Design.
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$1,000+$25 - $49 / hr250 - 999Dubai, United Arab Emirates
Services provided
Pay per click agency Niche Marketing Management is in Dubai, United Arab Emirates. Their services include Pay Per Click and Web Design.
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$10,000+$25 - $49 / hr250 - 999Evans, GA
Services provided
Cynna Technologies Pvt Ltd, a social media marketing agency, is in Evans, Georgia and Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr250 - 999
Services provided
Social media marketing company Digitally Bird Private Limited provides Social Media Marketing and Content Marketing. They are headquartered in Delhi, India and New Delhi, India.
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$5,000+< $25 / hr250 - 999
Services provided
Tres Digital Solutions is a branding company. Launched in 1996, the team provides Branding and Social Media Marketing. The company is in Wellington, Florida.
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UndisclosedUndisclosed250 - 999
Services provided
Midsize branding agency Brandigee, is in Ahmedabad, India. The team provides Branding and Public Relations.
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$1,000+$50 - $99 / hr250 - 999Milwaukee, WI
Services provided
SEO company MKE Web Designs is headquartered in Milwaukee, Wisconsin. Launched in 2021, the team offers Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr250 - 999Jeddah, Saudi Arabia
Services provided
Energize Marketing is an Advertising company. In Jeddah, Saudi Arabia and Giza, Egypt, their team offers Advertising and Branding.
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$1,000+< $25 / hr250 - 999
Services provided
Makaseb, an e-commerce development company, provide E-Commerce Development and Advertising. They were established in 2022.
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$1,000+< $25 / hr250 - 999Karachi, Pakistan
Services provided
Salesolutions4u is a web development company. Established in 2000, the firm is in Karachi, Pakistan. Their team focuses on Web Development and Mobile App Development.
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$1,000+$300+ / hr250 - 999Antananarivo, Madagascar
Services provided
Beepeeoo is an Advertising company launched in 2015. Their services include Advertising and Public Relations.
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$1,000+$200 - $300 / hr10 - 49Sydney, Australia
Services provided
See all 1 projectsThe Big Smoke is a digital powerhouse - propelling businesses towards industry leadership by transforming ideas into compelling, influential content.Why us? We know the media because we are the
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$5,000+$100 - $149 / hr10 - 49Pawtucket, RI
Services provided
GLAD WORKS is a web design company. Launched in 1995, the firm focuses on Web Design and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Reading, PA
Services provided
DaBrian Marketing Group is a pay per click company. They are based in Reading, Pennsylvania. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Mona Vale, Australia
Services provided
Based in Mona Vale, Australia, MagicDust is a web design company. They offer Web Design and Logo.
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$5,000+$25 - $49 / hr10 - 49Fortitude Valley, Australia
Services provided
Established in 2007, Orange Digital is a small web design company. Their services include Web Design and E-Commerce Development.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
Services provided
Ved Web Services is a web design company. The team is headquartered in Ahmedabad, India, and their services include Web Design and UX/UI Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
User experience company Idea Booth was founded in 2008. Based in Chicago, Illinois, the team specializes in UX/UI Design and Branding.
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$5,000+Undisclosed10 - 49Denver, CO
Services provided
Diablo Media is an Email Marketing company. They are based in Denver, Colorado and have small team of experts. Their services include Email Marketing and Advertising.
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$1,000+$100 - $149 / hr10 - 49Feasterville-Trevose, PA
Services provided
SEOM Interactive is a SEO company located in Feasterville-Trevose, Pennsylvania. Founded in 2008, the team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Branding company Guerilla Suit was founded in 2010. The firm provides Branding and Advertising.
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$1,000+$150 - $199 / hr10 - 49Chantilly, VA
Services provided
Conversion Pipeline, a SEO agency, was established in 2008. In Chantilly, Virginia, the team specializes in Search Engine Optimization and Pay Per Click.
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$250,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
Haberman, a Digital Strategy company, was established in 1994. The agency specializes in Digital Strategy and Marketing Strategy, and is small.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Braithwaite Communications is a branding agency. They are based in Philadelphia, Pennsylvania. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Social media marketing company Frozen Fire was founded in 1999. The company specializes in Social Media Marketing and Email Marketing, and is small.
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$5,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
Based in Montréal, Canada, Hamak is a SEO services firm. Their services include Search Engine Optimization and Web Development.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Dynamo PR, a public relations company, is in London, England and San Francisco, California. The team offers Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
Services provided
OBI Creative is a small Advertising company founded in 2001. Their services include Advertising and Sales Outsourcing.
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$10,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Services provided
Headquartered in Belfast, Northern Ireland, Origin is a web design agency. They specialize in Web Design and Social Media Marketing and were established in 2006.
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$10,000+$150 - $199 / hr10 - 49Nottingham , England
Services provided
Launched in 1999, Senior Internet Limited is a website development company. The team offers Web Development and Search Engine Optimization and is headquartered in Nottingham , England.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Social media marketing company Keystone Click is based in Milwaukee, Wisconsin. The team provides Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Founded in 2002, Fourth Day PR is a public relations agency. The firm offers Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
Established in 1996, Upright Communications is a SEO services firm. The agency specializes in Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 1981, The frank Agency is a small SEO agency located in Overland Park, Kansas. Their team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Services provided
Smirk New Media is a Digital Strategy company. The Oklahoma City, Oklahoma-based team focuses on Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
Geile/Leon Marketing Communications is a Content Marketing company. Based in St. Louis, Missouri, their team focuses on Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
Services provided
Imaginal Marketing Group, a PPC agency, was launched in 2005. The team specializes in Pay Per Click and Search Engine Optimization and is based in New Orleans, Louisiana.
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$25,000+$200 - $300 / hr10 - 49Lafayette, LA
Services provided
Headquartered in Lafayette, Louisiana, brandRUSSO is a branding agency. Launched in 2001, the team specializes in Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
Launched in 2016, ASTOUNDZ - SEO | WEB | PPC| SOCIAL is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is headquartered in Houston, Texas.
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$5,000+$100 - $149 / hr10 - 49Wien, Austria
Services provided
FONDA is an user experience design company. The Wien, Austria-based company was founded in 2005. Their services include UX/UI Design and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.