Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Finnzon Oy, a web design agency, was launched in 2017. They offers Web Design and Affiliate Marketing.
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$1,000+< $25 / hr50 - 249Leeds, England
Services provided
Founded in 2010, Trio Media is a SEO services firm. Their team provides Search Engine Optimization and Mobile & App Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed50 - 249دبي, United Arab Emirates
Services provided
Headquartered in دبي, United Arab Emirates, Mark8er FZCO is a midsize Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Launched in 2022, Orage Technologies is a midsize custom software development firm. Their services include Custom Software Development and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Branziba is a social media marketing firm. Their midsize team is in Cluj-Napoca, Romania and specializes in Social Media Marketing and Email Marketing. The agency was launched in 2010.
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UndisclosedUndisclosed50 - 249Surat, India
Services provided
Kyros Solution, a SEO agency, is in Surat, India. They provide Search Engine Optimization and Direct Marketing.
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$1,000+$50 - $99 / hr50 - 249Sri Jayawardenepura Kotte, Sri Lanka
Services provided
EMarketingEye is a social media marketing agency. They offer Social Media Marketing and Email Marketing and are located in Sri Jayawardenepura Kotte, Sri Lanka.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr2 - 9Dar es Salaam, Tanzania
Services provided
See all 1 projectsWe help small and mid-sized entrepreneurs to improve their daily business activities with the usage of modern technologies from Information gathering, Data analysis (Market Analysis, Customer care,
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$1,000+< $25 / hr50 - 249Panchkula, India
Services provided
See all 8 projectsTech Arch Softwares offers a range of services including SEO and Social Media Marketing. Reviews highlight their timely delivery, responsiveness, and high-quality work, making them a preferred choice for digital marketing and online branding needs. Their professional approach and impressive results have garnered positive feedback from clients.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr2 - 9Deventer, Netherlands
Services provided
VIBE - Brand Identity, a video production agency, was founded in 2018. In Deventer, Netherlands, the team provides Video Production and Graphic Design.
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$5,000+$200 - $300 / hr2 - 9San Jose, CA
Services provided
IStudios Media, a video production company, offers Video Production and Web Design. The agency is in San Jose, California and Phoenix, Arizona.
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Undisclosed$25 - $49 / hr2 - 9Jersey City, NJ
Services provided
Icu2 PRODUCTIONS inc is a graphic design company launched in 1992. The small team provides Graphic Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
Established in 2012, SEO XOOM is an Advertising company. The team focuses on Advertising and Branding and is headquartered in Islamabad, Pakistan.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Dream Creationz is a Jaipur, India-based Advertising company. Established in 2019, the team offers Advertising and Content Marketing.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Digital Vipendra is a SEO agency. Their team is in Jaipur, India. The agency offers Search Engine Optimization and Content Marketing.
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$10,000+$200 - $300 / hr2 - 9Cambridge, England
Services provided
Branding firm Lightseid is located in Cambridge, England. The team offers Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Alanya, Türkiye
Services provided
CHETINKAYA Brand Design, an UX company, provide UX/UI Design and Branding. They were founded in 2007.
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$5,000+$200 - $300 / hr2 - 9ตำบล บางแก้ว, Thailand
Services provided
Pixelio is a media planning & buying company established in 2016. The firm offers Media Planning & Buying and Pay Per Click.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Founded in 2015, Web Essentialzz is a small Islamabad, Pakistan-based pay per click agency. Their services include Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed2 - 9Oakleigh South, Australia
Services provided
Corporate Photography company Glover Productions was launched in 2020. The small team offers Corporate Photography and Video Production.
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$1,000+< $25 / hr2 - 9Oakville, Canada
Services provided
KickStand Content is a small Content Marketing company. Established in 2016, the team offers Content Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
Softech Business Services Limited is an Islamabad, Pakistan-based web design company. They offer Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9Harmony, FL
Services provided
Surface Media Designs is a web design company established in 2019. The small team focuses on Web Design and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
TECHNOPTIMIZE is a web design agency. Based in Kushinagar, India, the team specializes in Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Mission Driven Marketing is a small pay per click agency. Founded in 2019, the team provides Pay Per Click and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Castelfranco Veneto, Italy
Services provided
Social media marketing company Velvet Media Italia Srl was established in 2013. The team provides Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr50 - 249
Services provided
Evonix Technologies is a web development firm. Their midsize team of employees is headquartered in Pune, India. Their team provides Web Development and Mobile App Development.
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$1,000+Undisclosed2 - 9Delray Beach, FL
Services provided
SocialBuzz Boost Marketing, a small branding company, is located in Delray Beach, Florida. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
See all 1 projectsWhitetail Websites provides comprehensive digital marketing services, including web design, eCommerce store development, and affiliate marketing systems. Their clients praise them for timely deliverables, effective project management, and a personalized approach. The company's strong communication and dedication to customer satisfaction are emphasized, making them a suitable partner for those seeking expertise in online branding and digital marketing.
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Undisclosed$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Located in Los Angeles, California, Workprint is a video production agency. Their services include Video Production and Advertising.
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$1,000+$25 - $49 / hr10 - 49Plano, TX
Services provided
See all 1 projectsDigital Bakerz offers animation and video production services, including scriptwriting, storyboarding, animatics, and final animations with voiceover and background music. Reviews highlight their effective communication, innovative ideas, and diligent project management, demonstrating their commitment to understanding client needs and delivering impactful results.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsThe Tech Tales Ltd New Zealand offers services in website development, SEO, and social media marketing. Reviewers commend the company for its professionalism, creativity, and effective digital marketing strategies that significantly increase online traffic and business growth. While their social media services have room for improvement, their expertise in SEO and web development has consistently met client expectations, making them a reliable partner for digital marketing needs.
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Undisclosed< $25 / hr10 - 49Karachi, Pakistan
Services provided
Web design company Siwtech SMC-Private Limited was established in 2013. The agency specializes in Web Design and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Blisworth, England
Services provided
Loop Digital Marketing Ltd is a SEO company. Launched in 2014, their team provides Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Dandenong South, Australia
Services provided
Vic Mix is a Commercial Property Management company. They were founded in 1991 and specialize in Commercial Property Management and Product Design.
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$5,000+< $25 / hr50 - 249
Services provided
Website Orbix is a social media marketing company founded in 2019. Their team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Stranraer, Scotland
Services provided
Established in 2025, Rise Agency is a branding agency. The agency offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
WellgenPro is a SEO services firm based in New York, New York. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49T'bilisi, Georgia
Services provided
Web Business Marketing | WBM is a PPC agency. They were founded in 2013 and offer Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projects7star digital marketing agency offers services in marketing, branding, and designing. Reviews highlight the agency's commitment to transparency, effective communication, and timely delivery, making clients feel valued. The agency's pricing and responsiveness are also noted as standout qualities.
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UndisclosedUndisclosed10 - 49
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Social media marketing company Pixelwork Interactive is located in Gurugram, India. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Glendale, CA
Services provided
Data Hunters is a branding agency. The Glendale, California-based company was established in 2016. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Sint-Niklaas, Belgium
Services provided
Udesite is a Digital Strategy company. Launched in 2019, the team specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Inkprog Technologies is a small user experience company. They offer UX/UI Design and Branding and were founded in 2017.
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$1,000+$200 - $300 / hr2 - 9Sydney, Australia
Services provided
Branding firm Mind Methods was established in 2013. The agency offers Branding and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
C&D Group is a print design company. They are headquartered in Toronto, Canada and Toronto, Canada and have small team. They provide Print Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
Services provided
LILT, a web design agency, focus on Web Design and Event Marketing. They were launched in 2015.
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$1,000+$50 - $99 / hr2 - 9Abu Dhabi, United Arab Emirates
Services provided
B1 Media is a small Advertising company located in Abu Dhabi, United Arab Emirates and Beograd, Serbia. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Bristol, RI
Services provided
Launched in 2009, Hit-the-web Marketing, LLC is a SEO agency. Their team provides Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Leicester, England
Services provided
See all 2 projectsGWC Tech Hub Limited is a technology oriented company and a digital marketing agency that helps in promoting unknown businesses that wished to be known global in the nearest future. Our aim is to
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.