Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Established in 2015, Digital Uncut, a small PPC agency, is in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
Advertising company The Creative Dept. Is based in Cincinnati, Ohio. They specialize in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
Services provided
Daddy Design is a Logo company. Founded in 2006, the team provides Logo and Packaging Design.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Digital Strategy company Craft Interactive was established in 2009. Based in București, Romania, the team specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Hamilton, New Zealand
Services provided
Located in Hamilton, New Zealand, digitalstream is a small custom software development company. The team specializes in Custom Software Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Hypenotic is a branding firm. They were launched in 1998 and specialize in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Huntington, NY
Services provided
Goodpep Digital Marketing is a branding agency based in Huntington, New York. They offer Branding and Digital Strategy and were founded in 2013.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed2 - 9Louisville, KY
Services provided
Lewis SEO, a SEO agency, is headquartered in Houston, Texas and Dallas, Texas. They provide Search Engine Optimization and Social Media Marketing and were launched in 2008.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
Services provided
Haden Interactive is a Marketing Strategy company. Their team is based in Fayetteville, Arkansas and offers Marketing Strategy and Other Digital Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$10,000+$25 - $49 / hr2 - 9Ikotun, Nigeria
Services provided
Branding company Abbakin Glova Solution limited is in Ikotun, Nigeria. They provide Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Link Building Corp is a Content Marketing company. They are headquartered in India and have small team. They focus on Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Madrid, Spain
Services provided
TodoBravo is a small branding agency. They offer Branding and Search Engine Optimization and were launched in 2010.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
Services provided
Social Light, a branding company, was established in 2009. They focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
SEO Leaders Ltd is a small Sheffield, England-based Content Marketing company. The team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Pay per click agency Flow20 was founded in 2008. The firm specializes in Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Mernda, Australia
Services provided
In Mernda, Australia, Livelong Digital is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Raymond, NH
Services provided
Launched in 1993, ADEK Industrial Computers is a small Content Marketing company. Their services include Content Marketing and Other Digital Marketing.
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$5,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
SEO company Digital Triumphs was founded in 2018. Located in Dubai, United Arab Emirates, the team offers Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Triwacko IT Solutions Pvt Ltd, a small Digital Strategy company, is based in Gurugram, India and Dallas, Texas. The team offers Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Centennial, CO
Services provided
SocialKNX is a Centennial, Colorado-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Bedrock Digital Marketing is a social media marketing firm. They were founded in 2018, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dover, DE
Services provided
LongShot AI, a social media marketing firm, is located in Dover, Delaware. They offer Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, Masoud Raoufi Photography Services LLC is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2007, Brandveda is a small social media marketing agency headquartered in. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Cluj-Napoca, Romania
Services provided
Digital Strategy company NAMEBOX was launched in 2009. The small team focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2015, SEO2 is a SEO services firm. Located in Kyiv, Ukraine, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Eindhoven, Netherlands
Services provided
Tasmanic is a social media marketing firm. The Eindhoven, Netherlands-based company provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Image Line Communications Limited is a public relations company. They focus on Public Relations and Media Planning & Buying and are headquartered in London, England.
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UndisclosedUndisclosed2 - 9
Services provided
Digiman is a small Advertising company launched in 2018. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing company Creative 4 All s.a.r.l. Offers Social Media Marketing and Search Engine Optimization. They were established in 2012.
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$5,000+$50 - $99 / hr2 - 9València, Spain
Services provided
Branding agency Estudio Menta focuses on Branding and Social Media Marketing. They are headquartered in València, Spain.
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$1,000+< $25 / hr2 - 9
Services provided
Bit Code Solution is a Lahore, Pakistan-based social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Hagen, Germany
Services provided
Dr. Music Promotion is a PR firm. The team provides Public Relations and Social Media Marketing, and the firm is based in Hagen, Germany.
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Undisclosed< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
Launched in 2021, DAZAI Digital is a social media marketing agency. The company focuses on Social Media Marketing and Content Marketing, and is small.
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$1,000+< $25 / hr2 - 9Faridabad, India
Services provided
Located in Faridabad, India, SEO Eagle Services is a SEO agency. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Málaga, Spain
Services provided
SKALA Marketing is a SEO agency in Málaga, Spain and Madrid, Spain. They specialize in Search Engine Optimization and Web Design and were founded in 2018.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsProCreativeWriters is a company claiming to offer search engine optimization (SEO) and social media marketing (SMM) services. However, based on the sole review available, the company received entirely negative feedback, with 100% of the review expressing dissatisfaction, citing issues such as poor communication, lack of professionalism, and substandard content quality.
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$5,000+$50 - $99 / hr50 - 249Islamabad, Pakistan
Services provided
Wolfiz Solutions PVT LTD is a midsize app development company. They provide Mobile App Development and Custom Software Development and were launched in 2013.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
Services provided
Founded in 2016, Agenzia Grafica Milano is a branding agency. The firm focuses on Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Stanton is a small New York, New York-based public relations agency. Their services include Public Relations and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Based in New Delhi, India, Sociowash is a media planning & buying company. Established in 2015, the team offers Media Planning & Buying and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Melbourne, Australia
Services provided
Growth Digital Marketing Agency is a pay per click agency. Based in Melbourne, Australia, the agency was established in 2015. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerLas Vegas, NV
Services provided
Based in Las Vegas, Nevada, Manzanita Marketing is a SEO agency. The team focuses on Search Engine Optimization and Email Marketing.
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$1,000+Undisclosed2 - 9San Ġiljan, Malta
Services provided
In San Ġiljan, Malta, Venere dgt Limited is a small social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Vertical Digital Media is a Marketing Strategy company. The small Paço de Arcos, Portugal-based team offers Marketing Strategy and Digital Strategy. The company was launched in 2014.
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$1,000+Undisclosed10 - 49Newquay, England
Services provided
Linked Hacker Ads is a small pay per click company. Launched in 2017, the team focuses on Pay Per Click and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
Rabyte IT Solutions Pvt. Ltd. Is a Digital Strategy company. The Noida, India-based team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
NAFETS AI is a social media marketing agency. They were launched in 2015 and specialize in Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr2 - 9
Services provided
PoolMarketing.com is a branding firm. They provide Branding and Social Media Marketing and were founded in 2019. The agency is located in Sacramento, California.
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$10,000+$150 - $199 / hr10 - 49Chattanooga, TN
Services provided
SEO services firm Interactive ID was launched in 2003. Headquartered in Chattanooga, Tennessee, the team provides Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.