Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9San Rafael, CA
Services provided
PRUnderground.com is a small SEO agency and social media marketing agency in San Rafael, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Matawan, NJ
Services provided
Launched in 2013, Salty By Nature Media is a SEO agency and social media marketing agency. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Brandon, MS
Services provided
My Media Marketing, LLC is a social media marketing agency and web design company. They are located in Brandon, Mississippi and have small team. They provide Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9McMinnville, OR
Services provided
Suite 4 is a social media marketing agency. They were established in 2008, and their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
Socially Powered is a branding company and social media marketing agency. In Denver, Colorado, their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Salem, OR
Services provided
Based in Salem, Oregon, Nickles Media is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Holmdel, NJ
Services provided
Established in 2018, TruCreatives is a small Holmdel, New Jersey-based SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9Edison, NJ
Services provided
Founded in 2012, Hyperboost Marketing is a SEO agency and social media marketing company. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Glassboro, NJ
Services provided
Expansion Marketing is a SEO company and social media marketing company. The company is located in Glassboro, New Jersey. Their services include Search Engine Optimization and Social Media
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Maplewood, NJ
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Located in Maplewood, New Jersey, Pershing Strategy Group is a small SEO services firm and social media marketing agency. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9South Hampton, NH
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Wise To Be Social is a Marketing Strategy and social media marketing firm. They are in South Hampton, New Hampshire and have small team. They offer Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hampton, NH
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Launched in 2011, Social Kitchen is a Marketing Strategy and social media marketing agency. In Hampton, New Hampshire, the team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
Services provided
NetLink SolutionZ is a social media marketing company and web design agency. They are in Ridgeland, Mississippi and have small team. They specialize in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Brinks Web Solutions is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is located in Sioux Falls, South Dakota.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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NuClix Digital Marketing is a social media marketing agency located in Murfreesboro, Tennessee. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Salt Lake Social is a social media marketing agency and web design agency. They are based in Salt Lake City, Utah and have small team. Their team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Elizabeth, NJ
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TL Websites is a small SEO agency and social media marketing agency in Elizabeth, New Jersey. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Elite Web STL is a social media marketing agency. They are headquartered in St. Louis, Missouri and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9High Bridge, NJ
Services provided
Data Voice Marketing + Public Relations is a High Bridge, New Jersey-based Email Marketing and social media marketing firm. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
7AM is a social media marketing agency. Their small team is based in Santo Domingo, New York. Their services include Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Milk Boutique Creativa is a branding agency and social media marketing firm. Their small team is in Santo Domingo, New York. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pleasanton, CA
Services provided
Omni Social Media is a small Business Consulting and social media marketing company established in 2015. Their team provides Business Consulting and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
Services provided
Rubycom, a social media marketing company, is in Santo Domingo, Dominican Republic. The team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Pantoja, Dominican Republic
Services provided
Established in 2017, Fenomenal Artz is a social media marketing firm. The company offers Social Media Marketing and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Clipping is a PR company and social media marketing agency. Their small team is headquartered in Santo Domingo, Dominican Republic. Their services include Public Relations and Social Media
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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Studio702Media is a small Advertising and social media marketing company in Salt Lake City, Utah. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Luminosity Development, LLC is a social media marketing company and web design company. The agency is headquartered in Salt Lake, Utah. Their team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Kaysville, UT
Services provided
Zone Advertising is a small social media marketing firm and web design agency based in Kaysville, Utah. The team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Santo Domingo Marketing Agency is a SEO services firm and social media marketing agency. Their small team is in. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Clinton, MS
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Dillard Consulting, LLC, a Business Consulting and social media marketing company, is based in Clinton, Mississippi. They focus on Business Consulting and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Holmdel, NJ
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Small SEO company and social media marketing agency Screaming Lunatic Brand Development, is in Holmdel, New Jersey. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Event Marketing and social media marketing firm Simply Social Media- NM was established in 2015. The agency specializes in Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Morristown, NJ
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Established in 2002, HCNB Online Media is a SEO company and social media marketing company. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Springfield, MO
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My Digital Marketer, LLC is a social media marketing agency. Established in 2017, their team focuses on Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9
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In New Mexico, Greta Weiner Digital is a small Content Marketing and social media marketing company. The team specializes in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
Based in Tampa, Florida, ASAC Marketing is a small SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kinnelon, NJ
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Simple Marketing Now LLC is a small Digital Strategy and social media marketing agency launched in 2009. Their team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hackensack, NJ
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BSMC Media is a small SEO agency and social media marketing agency. They focus on Search Engine Optimization and Social Media Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9
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OUTFOX DIGITAL, LLC, an Email Marketing and social media marketing firm, was established in 2016. The company specializes in Email Marketing and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Pitman, NJ
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Headquartered in Pitman, New Jersey, Your Web Chick NJ is an Email Marketing and social media marketing firm. They provide Email Marketing and Social Media Marketing and were established in 2011.
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UndisclosedUndisclosed2 - 9Hackettstown, NJ
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Advise NJ LLC is a SEO services firm and social media marketing firm. The firm is based in Hackettstown, New Jersey. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Midland Park, NJ
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Jay Samolowicz Technology Services is a SEO agency and social media marketing firm. They specialize in Search Engine Optimization and Social Media Marketing and are in Midland Park, New Jersey.
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UndisclosedUndisclosed2 - 9South Jordan, UT
Services provided
SquareHook, a Content Marketing and social media marketing company, offers Content Marketing and Social Media Marketing. The agency is located in South Jordan, Utah.
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UndisclosedUndisclosed2 - 9Jackson, WY
Services provided
Terra Public Relations, a public relations agency and social media marketing firm, was launched in 2008. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Donlon Agency is a social media marketing company and Direct Marketing company. Established in 2016, their team provides Social Media Marketing and Direct Marketing.
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UndisclosedUndisclosed2 - 9Arroyo Seco, NM
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Taos High Tech is a small SEO agency and social media marketing company based in Arroyo Seco, New Mexico. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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THE DIGITAL WITCH is a small Santa Fe , New Mexico-based SEO services firm and social media marketing company. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Concord, NH
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B-fresh consulting llc, a social media marketing firm, is based in Concord, New Hampshire. Established in 2008, the team provides Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Established in 2017, jD Social Marketing is a social media marketing agency and web design agency. The agency provides Social Media Marketing and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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GTS Web Design is a social media marketing agency and web design company. Their small team is in Salt Lake City, Utah. Their team focuses on Social Media Marketing and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.