Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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The Garage Public Relations is a small public relations firm and social media marketing firm founded in 2005. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Small public relations firm and social media marketing company Bame Public Relations, is in Los Angeles, California. The team focuses on Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9
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A Million Moving Parts Social Media Marketing is a Broadcast Video and social media marketing firm. The Dartmouth , Canada-based team specializes in Broadcast Video and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Porch light pr is a social media marketing company. The Indianapolis, Indiana-based firm focuses on Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Broussard, LA
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DigiPro Marketing, LLC is a PPC agency and social media marketing company. They are based in Broussard, Louisiana, and their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chula Vista, CA
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Luxuria Public Relations is a social media marketing agency founded in 2013. The team offers Social Media Marketing and Public Relations and is headquartered in Chula Vista, California.
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UndisclosedUndisclosed2 - 9Farmington Hills, MI
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Social media marketing company and web design agency JPR Branding Services is located in Farmington Hills, Michigan. The team offers Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9Dublin, OH
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Lee Esposito Associates is a PR agency and social media marketing company launched in 1991. Located in Dublin, Ohio, the team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hollywood, FL
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Based in Hollywood, Florida, High Powered Graphics is a small graphic design agency and social media marketing firm. Their services include Graphic Design and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Located in Vaughan, Canada, uValue Integrated Solutions is a SEO agency and social media marketing firm. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Social Producers is a social media marketing firm and video production company. They are based in Toronto, Canada. Their team focuses on Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Bestlight Media is a social media marketing firm and video production agency. They were established in 2016, and their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9
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Founded in 2003, One Inch Punch Productions is a social media marketing agency and video production agency. The team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Kittery, ME
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Seapoint Digital is a SEO agency and social media marketing agency headquartered in Kittery, Maine. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waterville, ME
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TOCmedia is an Email Marketing and social media marketing company. Established in 2010, the team offers Email Marketing and Social Media Marketing. The agency is headquartered in Waterville, Maine.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Motion and Still Inc. Is a social media marketing agency and video production agency. The team focuses on Social Media Marketing and Video Production, and the firm is located in Toronto, Canada.
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UndisclosedUndisclosed2 - 9
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Launched in 2007, Tosh Media is a graphic design agency and social media marketing firm. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Words That Sell is a SEO company and social media marketing firm. They are based in Toronto, Canada and have small team. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Allentown, PA
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DAY Vision Marketing is a social media marketing agency. The Allentown, Pennsylvania-based firm was launched in 2003. Their team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
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Founded in 1982, Graphtech is a small social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Spring Hill, TN
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Established in 2016, Ace Local SEO is a SEO services firm and social media marketing agency. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Speedupshare.com INC is an Email Marketing and social media marketing firm. Founded in 2017, the firm focuses on Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency and web development company 1337 Services is based in Toronto, Canada. They provide Social Media Marketing and Web Development and were established in 2014.
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UndisclosedUndisclosed2 - 9Subiaco, Australia
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Digital Domination is a small Advertising and social media marketing company. They offer Advertising and Social Media Marketing and were founded in 2011.
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UndisclosedUndisclosed2 - 9West Perth, Australia
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Slinky Digital, a small SEO services firm and social media marketing firm, is based in West Perth, Australia. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Claremont, Australia
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Headquartered in Claremont, Australia, Media Lion Digital Marketing Agency is a small Digital Strategy and social media marketing firm. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Duluth, GA
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Mogul Media Solutions, LLC is a small Mobile & App Marketing and social media marketing firm located in Duluth, Georgia. The team provides Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii Biz Marketing is a small Honolulu, Hawaii-based Mobile & App Marketing and social media marketing company. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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ZuTech Media is a small Mobile & App Marketing and social media marketing agency based in Colorado Springs, Colorado. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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In Boca Raton, Florida, Ten Golden Rules is a SEO company and social media marketing agency. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Mobile & App Marketing and social media marketing firm Strategic Growth Concepts was launched in 2002. The small team specializes in Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Mobile & App Marketing and social media marketing agency 904 Mobile Marketing was launched in 2016. Located in Jacksonville, Florida, the team offers Mobile & App Marketing and Social Media
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UndisclosedUndisclosed2 - 9Natchez, MS
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Launched in 2016, Open Market Design Co is a small branding agency and social media marketing agency located in Natchez, Mississippi. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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The Eversole Group, an Advertising and social media marketing firm, is based in Ridgeland, Mississippi. They focus on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Email Marketing and social media marketing firm Boutique Window specializes in Email Marketing and Social Media Marketing. They were established in 2012.
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UndisclosedUndisclosed2 - 9
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Scribbled Napkin Design is an Email Marketing and social media marketing firm. Their small team is in Little Rock, Arkansas. Their team provides Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 1997, DEEP SOUTH DIGITAL is a SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Headquartered in Jackson, Mississippi, Ad Agent LLC is an Advertising and social media marketing firm. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Baltimore, MD
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Sandnes Digital Marketing Agency is a small Advertising and social media marketing firm. Founded in 2011, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Totally Digital Media is an Other Digital Marketing and social media marketing agency in Tupelo, Mississippi. They focus on Other Digital Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Social Media Unicorn is an Advertising and social media marketing firm. Their team is located in Las Vegas, Nevada and provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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High Proof Media is a social media marketing agency established in 2016. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Linn Creek, MO
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In Linn Creek, Missouri, Ozark Web Design is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Valrico, FL
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Social media marketing firm Contact Media Inc. Is located in Valrico, Florida. They specialize in Social Media Marketing and Email Marketing and were founded in 2006.
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UndisclosedUndisclosed2 - 9Juneau, AK
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Launched in 2017, Sunrise Media Marketing, LLC is a social media marketing agency. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Newark, NJ
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The Digital Strategists is a SEO agency and social media marketing firm founded in 2009. The small team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Woodbridge Township, NJ
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Smek Digital Consulting is a SEO agency and social media marketing agency in Woodbridge Township, New Jersey. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lakewood, NJ
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Camelot Marketing Services Group, Inc, a SEO agency and social media marketing agency, is located in Lakewood, New Jersey. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Stafford Township, NJ
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Gauss Digital Marketing, a SEO company and social media marketing company, provides Search Engine Optimization and Social Media Marketing. The company is located in Stafford Township, New Jersey.
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UndisclosedUndisclosed2 - 9Wallingford, CT
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Small SEO company and social media marketing company WolfPack Media Group, LLC, is in Wallingford, Connecticut. Their services include Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.