Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49
Services provided
Books Vantage is a Content Writing Services company. Launched in 2021, the agency is based in Bronx, New York. Their services include Content Writing Services and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
Rightclixs LLC is a web design company. The team focuses on Web Design and Social Media Marketing and is headquartered in Dallas, Texas.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2024, Synvisto Solutions is a Customer Service Outsourcing company. Their services include Customer Service Outsourcing and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Grafica Digital Marketing Services is a social media marketing firm. The agency is located in Quezon City, Philippines. Their team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
REI Data Solutions is an Other Marketing company. Founded in 2015, the agency is based in Sheridan, Wyoming. Their team specializes in Other Marketing and Commercial Property Management.
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$10,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
By Marketing Only LLP is a social media marketing firm launched in 2023. The firm focuses on Social Media Marketing and Performance Marketing, and is small.
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UndisclosedUndisclosed10 - 49Ghaziabad, India
Services provided
Located in Ghaziabad, India, TechEduvisor is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were established in 2025.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Pixshiv, a social media marketing company, was launched in 2020. The small team provides Social Media Marketing and Mobile & App Marketing.
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$1,000+$50 - $99 / hr10 - 49Pune, India
Services provided
Nspiresoft is a video production agency. The team offers Video Production and Social Media Marketing, and the firm is headquartered in Pune, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hrFreelancerDombivli, India
Services provided
UX design agency VinsDzinerArt focuses on UX/UI Design and Web Design. They are headquartered in Dombivli, India.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsRad Logo Design specializes in custom logo design and online branding. Reviews highlight dissatisfaction with their services, citing issues with poor communication, unprofessional customer service, and failure to deliver final projects as promised. Potential clients seeking Social Media Marketing services should carefully consider this feedback before proceeding.
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$5,000+UndisclosedFreelancerPerth, Australia
Services provided
Thriving Web Design is a SEO services firm. Their small team is in Perth, Australia and focuses on Search Engine Optimization and Web Design. The agency was established in 2020.
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$1,000+< $25 / hrFreelancerLuddu, India
Services provided
MY SEO EXPERT is a SEO services firm founded in 2019. The team focuses on Search Engine Optimization and Pay Per Click and is located in Luddu, India and Chandigarh, India.
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UndisclosedUndisclosed50 - 249Cebu City, Philippines
Services provided
Parkes BPO Solutions Inc is a social media marketing firm. The company is located in Cebu City, Philippines. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Plano, TX
Services provided
Established in 2016, B A S Media, a small branding firm, is located in Plano, Texas. Their team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2022, Global Business Group is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Hawthorn, Australia
Services provided
Green Hat is a Marketing Strategy company launched in 2001. Their team focuses on Marketing Strategy and Branding.
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$1,000+< $25 / hr10 - 49Little Elm, TX
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SEO company Curved Sphere Digital LLC is in Little Elm, Texas. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49
Services provided
InsilicoSoft is a CRM consulting and SI company located in Ivano-Frankivsk, Ukraine. Founded in 2016, the team offers CRM consulting and SI and Web Development.
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$1,000+$25 - $49 / hr10 - 49Boca Raton, FL
Services provided
5 Star Visibility Digital Marketing Agency is a small Fort Lauderdale, Florida-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Hyderabad, India
Services provided
ClientCurve, Inc is a Dallas, Texas-based Advertising company. They focus on Advertising and Branding and were launched in 2008.
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Undisclosed< $25 / hr2 - 9Lucknow, India
Services provided
See all 1 projectsMee Today offers comprehensive services to elevate your brand across digital, visual, and experiential platforms. From professional photography and branding to social
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$1,000+$150 - $199 / hr2 - 9
Services provided
Zero Limit Web, a social media marketing agency, was launched in 2012. The team offers Social Media Marketing and Search Engine Optimization and is located in Los Angeles, California.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
Services provided
Cocktail Marketing, an application development firm, was established in 2002. Headquartered in Ciudad de México, Mexico, the team provides Mobile App Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sheffield, England
Services provided
Omni Digital Marketing is a pay per click agency founded in 2012. The firm provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Abingdon , England
Services provided
BabelQuest, a Content Marketing company, is in Abingdon , England. They specialize in Content Marketing and Email Marketing and were founded in 2010.
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$5,000+$25 - $49 / hr2 - 9San Rafael de Escazú, Costa Rica
Services provided
Web design company ZEWS provides Web Design and Mobile App Development. They were launched in 2002.
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$10,000+$150 - $199 / hr2 - 9Kent, England
Services provided
SEO Kent is an Advertising company. They are based in Kent, England, and their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
UFO Performance Marketing is a PPC company. The small Cincinnati, Ohio-based team focuses on Pay Per Click and Search Engine Optimization. The agency was established in 2007.
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$5,000+$50 - $99 / hr2 - 9Lichfield , England
Services provided
Launched in 2010, Cocoonfxmedia Ltd is a small Lichfield , England-based web design company. Their services include Web Design and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Bruxelles, Belgium
Services provided
Yools, a graphic design agency, provides Graphic Design and Search Engine Optimization. The agency is headquartered in Bruxelles, Belgium.
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$1,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
Brightspark Consulting is a Digital Strategy company in Dublin, Ireland and Athlone, Ireland. The team offers Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Bonita Springs, FL
Services provided
In Bonita Springs, Florida, Atilus is an Email Marketing company. The team focuses on Email Marketing and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Green Bay, WI
Services provided
Baer Performance Marketing is an Advertising company. Located in Green Bay, Wisconsin, the company focuses on Advertising and Marketing Strategy.
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Undisclosed$100 - $149 / hr2 - 9Victoria, Canada
Services provided
Beanstalk Internet Marketing, Inc. Is a small Victoria, Canada-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Ha Noi, Vietnam
Services provided
Small SEO agency VietMoz, is headquartered in Ha Noi, Vietnam. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9East Grinstead, England
Services provided
BoostOnline UK Group Ltd is a graphic design company. The firm is in East Grinstead, England. Their team offers Graphic Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Plano, TX
Services provided
The Smile Insider is a social media marketing company. The company is in Plano, Texas. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Belconnen, Australia
Services provided
Binarry Tech is a social media marketing company. The Belconnen, Australia-based agency was established in 2014. Their team offers Social Media Marketing and Content Marketing.
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$10,000+Undisclosed2 - 9Amsterdam, Netherlands
Services provided
Samy Benelux is an Advertising company. In Amsterdam, Netherlands, the team provides Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Burlington, NJ
Services provided
Marketing Sprouts Agency, a social media marketing agency, was founded in 2021. The team offers Social Media Marketing and Content Marketing and is headquartered in Burlington, New Jersey.
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$1,000+$25 - $49 / hr2 - 9Odesa, Ukraine
Services provided
Agency WEB-SEO is a SEO company launched in 2008. The firm provides Search Engine Optimization and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Centennial, CO
Services provided
Inventyx Marketing Partners is a branding firm. Headquartered in Centennial, Colorado, the company was founded in 2022. Their services include Branding and Public Relations.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in , Digi Solutions Home is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Sasha Target Pro is a branding agency. The firm is based in Poznań, Poland. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Founded in 2024, SmartXDigital is a social media marketing firm. The company focuses on Social Media Marketing and Web Design.
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$1,000+< $25 / hr2 - 9
Services provided
TopKlickz - Digital Marketing Agency, a social media marketing company, specialize in Social Media Marketing and Search Engine Optimization. They were launched in 2023.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Launched in 2009, Vírus Média Keresőmarketing Ügynökség is a pay per click agency. Their team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Athina, Greece
Services provided
Synephore Technologies is a social media marketing agency in Athina, Greece and New Orleans, Louisiana. They provide Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Rawalpindi, Pakistan
Services provided
Founded in 2017, Zess Tech is a small Rawalpindi, Pakistan-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.