Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr10 - 49Portishead, England
Services provided
MyBrightside is a Sales Outsourcing company. Based in Portishead, England, the team offers Sales Outsourcing and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49
Services provided
Linkonize is a public relations agency. The team specializes in Public Relations and Media Planning & Buying, and the firm is based in London, England.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr10 - 49
Services provided
CANNAMARKETING is a branding firm. The agency is located in Amsterdam, Netherlands and Barcelona, Spain. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2024, Best Digital Marketer in Malappuram - RINSA CHEMBAN is a social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Wilmington, DE
Services provided
White Luna is a web development firm based in Wilmington, Delaware. Founded in 2019, the team focuses on Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Launched in 2023, Infinite Growth is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Saskatoon, Canada
Services provided
TS Technology, a small social media marketing agency, is located in Saskatoon, Canada and Faisalabad, Pakistan. Their services include Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
PentaPlus is a social media marketing company. The firm is located in New York, New York. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Headquartered in indore, India, Namaste Traffic Digital Marketing agency is a small social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr10 - 49Ocala, FL
Services provided
Social media marketing firm AJSAmedia.com., LLC. Was established in 2023. The team specializes in Social Media Marketing and Content Marketing and is based in Ocala, Florida.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Pinaka Digital Technologies is a branding company located in Pune, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Reach Rocket is a Marketing Strategy company located in Clonmel, Ireland. Established in 2020, the team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Indus Medica Practice Management is a social media marketing firm. Headquartered in , the firm was launched in 2021. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Digital Move is a branding agency located in Jeddah, Saudi Arabia. They specialize in Branding and Social Media Marketing and were launched in 2023.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Social Pilot is a social media marketing agency. The amman, Jordan-based agency was launched in 2023. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Uyo, Nigeria
Services provided
Established in 2021, Muko Digital is a small Uyo, Nigeria-based social media marketing company. Their services include Social Media Marketing and Web Development.
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$1,000+< $25 / hr10 - 49Miami, FL
Services provided
Founded in 2023, Emorejays is a small social media marketing firm located in Miami, Florida. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing firm Web Design Port Angeles was established in 2024. The small team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Buffalo, NY
Services provided
Social media marketing agency OktaSpeed was established in 2022. The small team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Kaz Digitals is a small SEO company. They focus on Search Engine Optimization and Social Media Marketing and were established in 2017.
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UndisclosedUndisclosed10 - 49Gurugram, India
Services provided
Marketing Strategy company Sky Spark Digital is in Gurugram, India. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Top Digital Experts is a Lahore, Pakistan-based social media marketing company. The team specializes in Social Media Marketing and Digital Strategy.
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$1,000+Undisclosed10 - 49Peachtree Corners, GA
Services provided
Founded in 2023, Rev Multi is a small Advertising company headquartered in Peachtree Corners, Georgia. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Webgi Solutions , a web development company, was established in 2019. The small team offers Web Development and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Conversions is a social media marketing agency. They are located in Delhi, India, and their services include Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr10 - 49London, England
Services provided
Based in London, England and London, England, DedesignSolutions is a social media marketing company. The team offers Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Kozhikode, India
Services provided
Social media marketing company Digital Marketing Specialist In Calicut | muzammilks was founded in 2024. The small team specializes in Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Bonsai Digital Group is an Advertising company. The Dubai, United Arab Emirates-based agency was founded in 2024. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Silver Spring, MD
Services provided
Small social media marketing company Ecom Zenius, is located in Silver Spring, Maryland. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Small Other Digital Marketing company Brandnfluence Digital Marketing, is headquartered in Lucknow, India. The team focuses on Other Digital Marketing and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Gurugram, India
Services provided
Interactive Algo Pvt. Ltd. Is a Digital Strategy company. They are in Gurugram, India. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Xcelerate Media is a social media marketing firm. The Karachi, Pakistan-based company provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Freelance Digital Marketer In Kochi | Best Strategist On Kerala, a social media marketing agency, was established in 2024. The company offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Ness Ziona, Israel
Services provided
Algo Digital is a SEO company. Their small team of employees is headquartered in Ness Ziona, Israel. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kanpur, India
Services provided
MDMA-Maverick Digital Marketing Academy is a small Digital Strategy company launched in 2014. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kolar, India
Services provided
Content Ketchup is an API Development company. Headquartered in Kolar, India, the firm was established in 2019. Their services include API Development and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Established in 2024, Softdigilogix is a social media marketing firm. The company offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Al mazaya enterprises is a web design company headquartered in Muscat, Oman. They offer Web Design and Web Development and were established in 2022.
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$1,000+< $25 / hr10 - 49Nagpur, India
Services provided
Zenit Marketers is a social media marketing firm. The small Nagpur, India-based team focuses on Social Media Marketing and Search Engine Optimization. The company was launched in 2022.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Founded in 2024, Lead Generation Dubai is a social media marketing agency. The firm specializes in Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Thanjavur, India
Services provided
Client Champs is a social media marketing firm. In Thanjavur, India, the company was launched in 2024. Their team offers Social Media Marketing and Search Engine Optimization.
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$75,000+< $25 / hr10 - 49
Services provided
In Lahore, Pakistan, Ecomoxygen is a small social media marketing firm. The team offers Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49T'bilisi, Georgia
Services provided
RE-CREATORS is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were established in 2024. The agency is based in T'bilisi, Georgia.
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$5,000+Undisclosed10 - 49Karachi, Pakistan
Services provided
Brainstormersmedia is a branding company established in 2024. Their services include Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Thane, India
Services provided
G-Social Connect is a social media marketing firm. The Thane, India-based agency was founded in 2000. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Las Vegas, NV
Services provided
AUUA Social, a social media marketing firm, was launched in 2021. The firm focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
WR Fokus is an Advertising company founded in 2013. Their team focuses on Advertising and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
Fashion SEO is a SEO agency. Founded in 2025, their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Gaibandha, Bangladesh
Services provided
Marky Flux, an Advertising company, is headquartered in Gaibandha, Bangladesh and Petaling Jaya, Malaysia. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Rajkot, India
Services provided
The Tetrad DigiTech is a branding agency. The firm is headquartered in Rajkot, India. Their team focuses on Branding and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.