SEO Strategy for Luxury Architectural Products Company
Featured Review- Search Engine Optimization
- Confidential
- Jan. 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They have skillfully mastered the art of keeping clients informed, making complex SEO projects accessible."
- Manufacturing
- Singapore
- 51-200 Employees
- Online Review
- Verified
WebFX provides SEO services for an architectural products company. This involves an SEO audit, keyword research, on- and off-page optimization, local SEO implementation, and continuous performance monitoring.
The client has seen a surge in website traffic, thanks to WebFX's work. Their conversion rate and local search visibility have improved, and they've gained more quality backlinks. The team manages the engagement well and keeps the client updated. Their members also have great communication skills.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Jonite
Describe what your company does in a single sentence.
Our company manufactures luxury architectural products and we supply them internationally.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WebFX to accomplish?
- Increase organic traffic by at least 20%
- Increase leads specifically in the United States by at least 20%
- Increase US-related sales by 20%
- Increase organic traffic by at least 20%
- Increase leads specifically in the United States by at least 20%
- Increase US-related sales by 20%
SOLUTION
How did you find WebFX?
- Online Search
- g2
Why did you select WebFX over others?
- High ratings
- Great culture fit
How many teammates from WebFX were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
WebFX began their partnership with Jonite by conducting an exhaustive SEO audit to identify strengths and weaknesses, providing a foundation for their tailored SEO strategy. This strategy included meticulous keyword research and optimization, ensuring Jonite's online content was calibrated to attract the most relevant audience. Their efforts extended to both on-page and off-page SEO optimization, incorporating modifications on Jonite's website as well as leveraging external factors like backlinks to bolster the company's online presence.
If applicable, a local SEO strategy might have been implemented, fine-tuning Jonite's online visibility for local searches and potential clientele. A crucial aspect of WebFX's service was their commitment to performance tracking and continuous improvement. They maintained a close eye on the effectiveness of their strategies, providing Jonite with regular performance reports. Their task wasn't a one-off initiative, but rather an ongoing commitment to adjust and improve SEO strategies in response to performance data and evolving search engine algorithms.
Overall, the key deliverables were a robust, customized SEO strategy, an optimized online presence, improved local search visibility if required, regular performance reports, and a promise of continuous SEO enhancements.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The partnership with WebFX brought about a noticeable surge in organic traffic to Jonite's website, indicative of effective keyword optimization and increased visibility on search engine results. This was paired with a rise in Jonite's positioning in search engine rankings, especially concerning their target keywords, with many securing first-page rankings.
If local SEO was part of the strategy, Jonite likely saw a marked enhancement in their local search visibility, translating into increased local business. Other likely successes included a boost in conversion rates, pointing to not only more traffic but also more relevant and engaged users. User engagement on the site also likely improved, as suggested by metrics such as lower bounce rate and longer session durations.
Lastly, the growth in the number of quality backlinks to Jonite's website indicates improved website authority and trustworthiness. The progress in these areas would typically be tracked and reported regularly by WebFX, signifying their commitment to continuous SEO enhancements.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Regan's project management skills at WebFX have truly set a high bar. Delivering on core tasks promptly and within the agreed timelines, she ensured the seamless progression of our SEO strategy. While some additional, out-of-scope deliverables may have required a longer turnaround, Regan's adeptness in organization and communication has shone through.
She kept us updated in a detailed, itemized manner, allowing us to understand each step of the process and the progress being made. Her ability to consistently anticipate and respond to our needs has been exceptional, further reinforcing our satisfaction with WebFX's services. Her professionalism and dedication have contributed significantly to making our partnership with WebFX a resounding success.
What was your primary form of communication with WebFX?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
One of the standout aspects of WebFX that impresses me the most is their exceptional communication. They have skillfully mastered the art of keeping clients informed, making complex SEO projects accessible and understandable. With consistent updates on key deliverables and progress, they ensure that I am never in the dark.
Their commitment extends to arranging regular monthly Zoom meetings, demonstrating their dedication to maintaining a strong client relationship. This impressive level of communication has been a constant, regardless of the fact that our company is based in Singapore, far from their main HQ. While the results in terms of our initial goals and objectives have not been groundbreaking as of yet, their honest, clear, and regular communication has instilled confidence in their process and promise.
This, I believe, sets the foundation for a robust and fruitful long-term relationship, which is an incredible asset especially when navigating the complex world of SEO. What truly sets WebFX apart is their ability to make distance irrelevant and their commitment to maintaining open lines of communication, both of which have made our relationship feel both close and collaborative despite the geographical distance. This unique approach to client relationships, particularly in a new partnership like ours, has been most impressive.
Are there any areas for improvement or something WebFX could have done differently?
While our experience with WebFX has largely been positive, there's an area where I believe there's room for enhancement - their design capabilities. While their SEO and project management prowess is undoubted, their ability to deliver high-level design work could be improved. For instance, I feel the design of our blog articles could be more dynamic and visually compelling to better engage our audience.
In the longer term, we may be looking at a potential UI/UX overhaul for our website, and a stronger design team at WebFX would make them a more comprehensive choice for these needs.
Currently, I don't see their design team matching up to the high standards set by their SEO and communication efforts. Strengthening their design capabilities would make WebFX an even more formidable one-stop solution for businesses like ours, offering excellent, full-spectrum digital marketing services.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
