WebFX

BACKGROUND

Introduce your business and what you do there.

Pequea is an agriculture or farming machinery manufacturer. I’m the communications manager and am in charge of all technical communications, namely anything related to IT and outside marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Going back to the website two iterations before what we did with WebFX, that site had been set up by a local marketing firm, and it was good, but we hadn’t paid enough attention to it. We knew that our search engine results were very good; we were up there with multibillion-dollar companies on very generic searches. However, because we’d neglected the site, the CMS went extinct, and we needed to move on to something with more modern features so that we could update the site and make it look a bit nicer.

Rather than going with a tried and trusted firm, we went forward with the recommendation of someone who knew a programmer. We had the website designed, and it was good, but not great. I wasn’t very happy with the look of it, but it did what it was supposed to do, and it looked a bit more modern, cleaner, and more streamlined. After 6–8 months, I began getting questions from the CEO and the VP of sales as to why we weren’t showing up anymore in search results, which has been very strong with our previous website. I contacted the web developer and asked him to implement a few things, and he said he’d do what he could, but that he wasn’t an SEO expert.

He referred us to another company, and I contacted them. They reviewed our website and its backend, and they found out that there were no functional pieces for SEO to work properly. There were a few items there, but they couldn’t do 90% of what we needed. I’d just spent $15,000 on a website, and I’d have to go back now and seemingly redo it.

The ultimate goal was to get a website that had SEO capabilities, while also revamping the site so that we could continue to upgrade it and move forward in the future. Even though we had a nice-looking website, it just wasn’t set up for those things. 

SOLUTION

What was the scope of their involvement?

We hired WebFX to develop our site in such a way that would give us SEO functionalities. This was a ground-up project; we tossed the old website and built a completely new one.

WebFX brought on a consultant that they work with. At first, I wasn’t too keen on that, because it felt disjointed; however, once the project got going, I saw how closely they worked together, and it was almost like going with one company. The consultant did the actual structure and design of the website, while WebFX was doing the SEO portion of it. 

What is the team composition?

A salesperson from WebFX walked us through the sign-on process. Once we signed all of the contracts, they introduced us to someone else. We’ve only dealt with her and the president of the contracted company, so we’ve had just two key contact people. It’s easy to deal with just one person, rather than them referring us to other people.

We’ve had one key contact person for each portion of the project. If it was design and programming, I’d talk to the president of the contracted company; for everything else, including some of the design work, I talk to our person from WebFX. Most of the time, she doesn’t have to go to someone else. She knows what is going on and can answer my questions. If she ever does need to get back to me, she does so in a timely manner. 

How did you come to work with WebFX?

Rather than picking some random person that would immediately tell us that the site needed to be redone, we started interviewing different web developers and web marketing companies. We shortlisted a couple, but WebFX ultimately had the best presentation. The detail in which they were suggesting to execute the SEO project was just far more intensive than any of the other companies that we talked to. 

Anyone in a technical field — myself included, as I’ve been in IT for 19–20 years — tends to talk over others’ heads because they understand the technology. When some of these companies came in and gave us their pitch, they were talking even over my head in terms of catchphrases and terms. Although I was grasping some of the ideas via concept and contextual clues, ultimately, WebFX came in, laid out a presentation, and explained to us the technology and the different methodologies they wanted to use in order to build our ranking up. They explained how they were going to get there. Their presentation was really detailed and very easy to understand. 

I didn’t have to do the legwork or paperwork in order to write up a proposal for administration and explain to them what was happening; WebFX did all of that for me, and all I had to do was pass around their proposal and allow people to read through it. Our admin team had very few questions about what WebFX was proposing, whereas with the other candidates, there were just too many technical terms. WebFX was the only company to come in and explain in layman’s terms what they were going to do. They were more expensive than every single other SEO company we interviewed, but what they were offering seemed to be worth more than what they were charging. They would be giving us a service at a higher level than all of the other providers, and that’s what we wanted.

We’re a small manufacturer playing in a huge pool of billion-dollar companies. We’re nowhere near that, and the only way we can compete on the internet is by having very good SEO and a good website. We needed to make a decision with that in mind, and we chose WebFX based on the proposal they gave us, but also on their previous work. We looked at whom they’d worked with and what the customer feedback was. Time and time again through that process, WebFX came out on top, beating everyone else. Their overall company image as the best SEO company in the area and maybe even in the Northeast really pushed us to go in that direction. After interviewing everybody, we decided to go with WebFX for our website and SEO project.

How much have you invested with them?

My company has spent $25,000–$50,000.

What is the status of this engagement?

The process of interviewing a team started in November 2018. We began working with WebFX in January 2019, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t gotten February’s numbers yet, but the biggest month for us was January. It was the first month where we saw an SEO increase of 25%, and an overall web traffic increase of 35%. People are being brought to the correct pages for the products they’re looking for. As for rankings, we’re growing, but we’re still not where we used to be. As I’ve told our admin team, I’m a firm believer that SEO is not an overnight thing. It’s the long game, and we have to just buckle down and ride it out, to let it naturally get to where it used to be. I’m very confident that it will happen.

I cannot praise the team at WebFX enough, especially our main contact. She sends me emails once or twice a week, including everything I need to know about what’s going on with our website and search ranking. She reports on all of the work they put in over the previous week, what that’s going to do for us, and whether there are any calls-to-action for me, such as if I need to review any modifications of texts or descriptions.

They’re constantly improving. We’re a lean manufacturer, and our philosophy is continuous improvement. I believe that the team at WebFX has brought that same philosophy to our website. If something small needs to be changed, it will be changed, and I’m always aware of it. I can see the quality and care going into this SEO, and I can see that we’re slowly rising. That slow rise and the increase of traffic are exactly what we’re paying for, and I really doubt that we’d have been able to get to where we are now with any other company. I think that WebFX was definitely the right choice to go with. Initially, I was somewhat nervous about getting involved in a situation with an outside contractor, but ultimately, it’s been completely seamless and worked out fantastically.

How did WebFX perform from a project management standpoint?

First off, their MarketingCloudFX solution is pretty awesome. The dashboard view I get to look at is just amazing. I print that out and give it to almost everyone here so that they can see what’s going on. It’s always an exciting time of the month for us to get that and show it around. They can see tangible results as to what we’re paying for and where we are in the entire stream of the project.

Their Content Genius uses AI to write articles. It's pretty cool but also a little time-consuming to go through the articles and make them sound more like a robot is not writing them. I do see what they’re doing, trying to hit on those keywords. If there’s any criticism, it’s the amount of time it takes to approve and rewrite these SEO articles. It’s still pretty cool that they have AI get in there and get close to where we need to be.

What did you find most impressive about them?

I appreciate the diligence. I don’t know if it’s WebFX as a whole, but the person representing them as a company is doing it well. They’re not just doing the work to get it done and to get the paycheck. It seems that WebFX has people that love doing this type of work, and it shows in the quality and the diligence. 

I never feel like I’m bothering our contact when I call; in fact, she’s the one that initiates the conversation with me most of the time. She’ll call or email me, letting me know what’s going on and asking if I have any questions. I wish our company was as organized as WebFX is. They run a tight ship.

Are there any areas they could improve?

The only thing would be to have someone on board that could review the AI-suggested article changes. We’re a small company with a small marketing team, so the sales manager and I end up having to review all of those article changes, and it gets a little time-consuming. I’m working on a big project right now, and I have eight articles to review on MarketingCloudFX. If the articles were closer to perfect English, I wouldn’t have any critiques, but I have to go through them and reword a lot of it. If they had a person there reviewing them before they hit our pending slot, it would just make things go a lot quicker for us. That’s the only minor thing I could say about them, and it’s really not that big of a deal.

Do you have any advice for future clients of theirs?

A few other businesses have asked me for a recommendation, and I’ve referred WebFX. They were very easy to deal with on the sales part, and they find out what the client needs. We just saw our search results disappear, and we needed them to go back. WebFX came in and looked at what they could do for us. 

What also helped in that process was allowing WebFX backend access to our website. That would be the one thing I’d recommend to a company. They’re not going to do anything malicious, and they’re professionals, so companies should let them see the backends of their websites. WebFX will know exactly what they need to do at that point to get the client off the ground. It’ll probably wind up saving the client money, so they don’t have to redo the process after signing on with them. They’re a trustworthy company, and clients should trust them from the onset and give them access to the backend, to get the analytics they need and make recommendations based on that.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Momentum Female Health and Fitness Club. It’s a female gym with 1,000 members including adults, seniors, and youth members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We weren’t getting many leads and our website wasn’t functioning. We worked with consultants prior to WebFX and a web designer, neither of which did a lot for us. We had to undo some of their work.

SOLUTION

What was the scope of their involvement?

Currently, WebFX focuses on paid ad efforts via Google Ads. Their team reviews those efforts continuously to see what’s working and what isn't. We focus on Facebook Ads, so their team mostly directs our Google Ads account. Their team rebuilt our Yelp business page and created a Google business page. They also support our WordPress website. We try to manage the platform on our own but if we can’t do a task, they’re on it. When it went down, their team was able to troubleshoot the problem.

What is the team composition?

Our main point of contact’s Samantha (Internet Marketing Specialist, WebFX) who has been nothing but professional. She’s articulate and awesome.

How did you come to work with WebFX?

We found WebFX through our personal networks. When we visited their office, their team gave a professional presentation of what they could do for us. That was fabulous.

How much have you invested with them?

We spend about $2,000 a month on their services.

What is the status of this engagement?

We started our partnership in November 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The number of hits on our Google business page and leads have increased. They also fixed aspects of our website, making the platform easier for users to navigate. Those changes helped to increase the number of leads we get too. WebFX has been fabulous. If we have any issues, they’re on it.

How did WebFX perform from a project management standpoint?

Samantha invited us to Basecamp, which is simple to use. She invited all the people from my team, so we can see updates in one place. We ask questions that she answers on the platform too. We can also look at Google Analytics easily.  

What did you find most impressive about them?

The engagement’s great. We especially like Samantha. She’s professional and knowledgeable. She’s patient with us even though we don’t know digital marketing well. She’s given us definitions to improve our knowledge.

Are there any areas they could improve?

No, not at the moment.

Do you have any advice for potential customers?

I actually recommended WebFX to two businesses that spent a significant amount of money with other service providers and didn’t get results. Go and talk with them.

BACKGROUND

Introduce your business and what you do there.

We provide safety barriers for a number of industries, including security, streetscapes, businesses, and shopping malls. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to outsource our SEO and lead generation services to an external company, rather than doing everything in-house. That was our initial reason for choosing their team.

SOLUTION

What was the scope of their involvement?

Including content generation, they provide everything related to SEO for us. They research approved keywords and industry trends. From there, they generate a marketing plan for long-form and short-form site content. They give us a monthly analysis that allows us to review the results from those marketing efforts as well as decide whether to refocus our efforts. Their team reviews all the reporting with us, so we can see where we’re getting the most success.

What is the team composition?

I have a main point of contact. She helps facilitate within the department to get the right resources on our account. 

How did you come to work with WebFX?

Coincidentally, an associate in the industry was also using their services. We researched many companies in the process of choosing one. After hearing their rave review and having solid initial discussions with them, we decided that they were the best fit for us. 

How much have you invested with them?

We’ve spent between $25,000–$50,000 with them.

What is the status of this engagement?

We started working with them in April 2017, and our collaboration is ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, the quality of their work has been excellent. We don’t have anyone in-house that focuses solely on marketing. So, we really rely on them for content generation and relevant research. We provide concepts and suggestions, and they generate quality content. Despite some minor edits to account for our knowledge of the industry, their work is great. I’m specifically really impressed with the work of my main point of contact. 

Our lead generation has improved significantly since starting our work with them. We’re now getting an increased quality of leads, giving us confidence that we have the right eyes on our site. 

How did WebFX perform from a project management standpoint?

At any time, I can go into their portal to view progress on scheduled and ongoing tasks. That can be anything from backend update times to content deadlines. I rely more on their monthly reporting that gets sent to me by means of convenience. That’s just where I elect to focus. 

What did you find most impressive about them?

They’ve really become an extension of our company. My account representative takes ownership of her work, constantly wanting to learn more about our business to create the most effective marketing strategy possible. That’s been critical to our success because our industry is pretty niche. If they weren’t so invested in our industry, the content would be challenging. Their interactions with us have been important and appreciated. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

The more feedback and information that you can provide for them, the easier the engagement will be. They do plenty of research on their own, too, so it’s helpful to make sure that you’re sending them resources that your company finds valuable.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of PourMyBeer, a company that provides software technology to bars, restaurants, breweries, and similar establishments. The technology allows the customers to pour their own beverages by the ounce, which encourages sampling. It gives the customers the freedom to really enjoy and trace everything they want before they pour the glass of their winner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Being a smaller company of 16 people, we don’t have the resources for a full-time SEO person.

SOLUTION

What was the scope of their involvement?

They provide SEO services. They keep us up to date on what we should focus on when we’re doing content creation for the website or a PR. I handle WordPress development and I build my landing pages. However, any time I need a customized page, features aren’t available for me, or I want it to look more professional, they work hard to deliver what I like. they review most of the pieces that I build on my website, including our blog content, and optimize it for SEO. We also have them create blog posts sometimes. Their team helps understand where leads are coming from and what type of leads they are.

What is the team composition?

I communicated with one person, but there are other people on the team. On the SEO and content sides, there are two people. There’s the main account manager who checks in frequently to make sure we’re still happy.

How did you come to work with WebFX?

Our CEO found them online prior to my arrival at the company. They started with website development before moving to SEO and content marketing.

How much have you invested with them?

We’ve spent $25,000-$50,000.

What is the status of this engagement?

We started working together in January 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their help with SEO has been tremendous. They can do what one person can do in less time because they have all the tools and an educated team. They’ve really helped us with our SEO strategy to get ranked well for our top keywords. Overall, they’re one of the best companies I’ve ever worked with.

They get every little detail put together. They allow me to be consistent with our new content publishing. All the SEO work they’ve done has been working tremendously for us in terms of getting more organic leads. They helped a lot with reporting and data visualization. WebFX also helps understand our data and what part of the market we should be focusing on.

How did WebFX perform from a project management standpoint?

They’re very easy to work with and communicative. I look forward to working with them because the communication is so easy. They always take everything I ask them to do into consideration. I communicate with them via email most of the time. When they send me the specific content they’ve been working on, they send me a link to a platform to see a preview where I can make comments and can either approve or request certain changes.

They have a lot of internal tools that are very helpful and make communication simple. I also use Google Hangouts for our “in-person” meeting which allows me to have face-to-face interactions. They have everything well managed. I’ve had experiences with two different reps handling our account and both of them were extremely well-organized, reliable, and responsible people.

What did you find most impressive about them?

They have a team that’s knowledgeable and able to help right away.

Are there any areas they could improve?

There’s nothing they need to improve.

Do you have any advice for potential customers?

You should be clear. Figure out what works on your end and what you actually need help with. If you don’t know what you want, go to them and give them access to your platform and data. They will help you understand what you need help with.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of an HVAC and plumbing service. We serve residential clients and also have a construction division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Prior to my tenure here, we wanted to do a website redesign and a partner to oversee our digital advertising efforts.

SOLUTION

What was the scope of their involvement?

They’ve managed two website redesigns since we started working with them. Additionally, they oversee our SEO strategy and execution, also helping us establish other marketing campaigns to support that effort. They manage our Google local service ads and create all the content for our site’s blog. That effort also includes the production of informational videos for our site and YouTube channel.  

What is the team composition?

We have a main point of contact, who we meet once each month. He handles our account and acts as their representative.

How did you come to work with WebFX?

One of our business owners went to college with the owners at WebFX. It was through that awareness that we came in touch with them initially. They seemed like they would be able to handle the work, based on their personal friendship. 

How much have you invested with them?

We’ve spent between $25,000–$50,000 each year with them. In total, we’ve spent about $200,000 with them.

What is the status of this engagement?

I started working with them in June 2017, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During one of the web redesign projects, things did not go as expected. The project was disorganized due to a lack of communication and understanding of our processes.

While there was a hiccup there, I was pleasantly surprised by how openly they accepted feedback and how important it was for them to hear about how they could provide a better service. Outside of that large project, they send us monthly reports on how our website is performing. That includes traffic increases and conversions.  

How did WebFX perform from a project management standpoint?

They’re great at providing monthly updates over email and in-person meetings. In our in-person meetings, we speak in-depth on our strategy and company. That allows them to make better decisions to position us within the Internet marketing space. I appreciate that they take the time to learn about our business through their in-person meetings.

What did you find most impressive about them?

They dedicate a significant amount of time to our account each month. We appreciate their willingness to invest time in-person with us, providing us with the attention that we need. They understand the importance of their partnership with us and want to make it the best experience possible.

Are there any areas they could improve?

The company is extremely young, so there isn’t always much industry knowledge from their teammates. That’s noticeable in our blog content sometimes. The face-to-face meetings are needed, so we can provide them with information regarding the nuances of our business. While some of the content needs significant adjustments, we understand that they’re not expected to have that industry knowledge.   

Do you have any advice for potential customers?

Invest in building a true partnership with them, working closely with their team. That way, you’ll get the most out of their work. Stay actively engaged with them throughout.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing programs specialist at a biotech startup located in Massachusetts. Our company created software that functions as a marketplace platform. We connect labs, clinics, and hospitals that have human specimens such as blood and tissue with researchers who are seeking these samples. Our goal is to accelerate research and diagnostics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Essentially, we were trying to increase traffic to our site to improve our rankings on Google searches. It was important for us to create some more engagement with some of our newer web pages and content.

SOLUTION

What was the scope of their involvement?

It’s early on in our partnership, but they’ve done a decent bit of keyword mapping so far. They also have dove into competitor research that they’ll use to help us rank higher than our competition for our designated terms. Additionally, they’ve started on their content optimization efforts and research. In doing so, some of our resources and collateral have been processed. 

We create all of our content internally, and they’ll eventually do an audit to scrub for keyword performance. Their team will also help us optimize our weekly blog posts. 

What is the team composition?

Our main point of contact is our account manager. However, we’ve also engaged with a sales representative and a few people from customer support.

How did you come to work with WebFX?

I did a very extensive search and vetting process, examining about 15 different SEO agencies in New England and beyond. After reaching out to each of them, I received an extremely fast response from WebFX.

In my first and second screenings, they were professional and organized. Their followup messaged contained their portfolio and slides describing their company. That was very impressive—no other company sent anything like that. 

They were clear and transparent about their process, which was a refreshing difference as compared to other SEO partners. Their willingness to cater to a smaller company with a tighter monthly budget was also impressive. We were confident that they’d make impactful changes to our site.  

How much have you invested with them?

We have a monthly retainer of $1,000 and have spent about $4,600 so far.

What is the status of this engagement?

We started working with them in June 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our account manager spent time asking us detailed questions about our business and industry to determine keywords we should target. In that process, I filled out several questionnaires, providing that organizational information. That brought their team up to speed pretty fast. 

Even so, they did tons of research on their own, specifically in relation to our competitors. They made sure it was a very collaborative process. Because of that, they’ve been able to quickly understand our business despite it being niche. 

How did WebFX perform from a project management standpoint?

The entire staff has been helpful to us so far. They prioritized transparency through the use of a platform that allowed us to track their progress. That and their responsiveness is keeping us on the same page. We get regular, thorough email updates from our account manager. She also sends detailed followups that include a summary of our discussion as well as clear next steps and action items.

What did you find most impressive about them?

After I filled out one of their surveys, they were kind enough to send me an Amazon gift card and a handwritten note to express their thanks. That left a great impression on us. Customer service as a whole was a huge plus with them.

Are there any areas they could improve?

I’m newer to the SEO world, so it would be useful to have a bit more clarity on some of the more technical terminology. Now, sometimes I’m not clear on the meaning of certain terms.

Do you have any advice for potential customers?

Especially in their questionnaires, provide as much information about your company as possible. That’ll ensure they can do the best job possible.

BACKGROUND

Introduce your business and what you do there.

I’m a project assistant at LCDM Corp. Generally, I assist with paperwork and sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our primary market is in the mid-west, and we’re located in Pennsylvania. As a startup, we aren’t known across the country, but we needed to find a way to appeal to the right audience. We wanted to work with a firm that could boost our digital presence. 

SOLUTION

What was the scope of their involvement?

Initially, our services were not showing high on most search engines. When we brought in WebFX, they spent time learning the vernacular of our industry and what verbiage people use when searching for the products we manufacture. They researched these keywords to begin crafting their SEO strategy for our web pages. Looking at our site, they helped us tailor our writing and images to provide the details interested customers tend to search. 

From there, the team started writing blogs using keywords and link building to expand our SEO. That way, no matter where someone searches, customers can find us.

What is the team composition?

We had one constant representative that we worked with face-to-face. His team operated behind-the-scenes.

How did you come to work with WebFX?

A Google search from my supervisor prompted us to consider them. After discussing their capabilities, we didn’t look any further.

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We started our engagement in March 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from obscurity to coming up on the first page of results for many of our premium products. Each month, we evaluate and review their progress. They’ve improved our online rankings by over 100%.

How did WebFX perform from a project management standpoint?

The team is always ahead of deadlines. In fact, they’re usually waiting on us. Every time we called or emailed, their response was immediate. 

Their representative also visited our facilities because our industry was new to him. We were able to walk through our components and processes, so he could fully understand our company before diving into the project. We really appreciated that.  

What did you find most impressive about them?

They were very patient, collaborative, and interested in our success. The team was fantastic at getting to know our business so they could best support our growth through SEO.

Are there any areas they could improve?

I can’t think of anything, because they were usually ahead of schedule and consistently proactive in making sure we had the resources we needed.

Do you have any advice for potential customers?

Make sure you’re clear with them on your goals for the project from the beginning. We didn’t know what to expect, and that can be a challenge sometimes. But, if you’ve been disappointed with another vendor, don’t hesitate to reach out to WebFX. I’d highly recommend it.

BACKGROUND

Please describe your company and your position there.

As Marketing Manager for Classic Drycleaners and Laundromats, responsible for all internal and external marketing, including social media, SEO and online reputation monitoring.

Classic Drycleaners and Laundromats was started in 1970 with one location in Mechanicsburg, PA. We now serve the Greater Harrisburg area with nine drycleaning stores, five self-service laundromats, free pickup and delivery service, and a restoration division specializing in the restoration of textiles and electronics affected by fire, smoke, and water damage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We hired WebFX to redesign our website. This redesign included SEO, for which we continue to work with them. We previously worked with WebFX, in a different capacity.

Our site was hacked, and WebFX successfully solved the issue and implemented proactive measures to prevent a repeat occurrence. They also handle all of our Wordpress updates.

What were your goals for this project?

As a leader in our local industry, we needed our website to more accurately represent who we are as a small, local business. Our site needed a fresh, updated look which included a more user-friendly experience from both a desktop and mobile standpoint.

There were several areas of service which needed more dedicated site space, and increased visibility. We needed to implement SEO in order to increase traffic and leads for several key areas of service. Additionally, we've been optimizing our Google pages for all locations.

SOLUTION

How did you select this vendor?

We worked with various web companies in the past, all of whom lacked experience, communication, knowledge, follow-through, and professionalism.

We realized that choosing a less expensive and smaller company was not a good fit for us, and would not provide what we needed for this project, and ongoing ones. We needed a company that was focused and committed, eager and excited, established and reputable. We needed an expert in the field.

Both myself and our Owner, Paula Kostick, were in agreement. WebFX has an excellent reputation, not only locally but on national level. We wanted a responsive, forward-thinking, professional (yet fun) company to spearhead our project and provide ongoing support and direction. WebFX provided all of these things, and continues to do so.

Describe the project in detail.

We did a complete website redesign (both design and structure), and WebFX played a very active role in all steps of the process. They were directive, yet eager to hear our feedback and ideas.

We began by discussing our goals, needs, and expectations - all of which were received by a lead project manager. We had great brainstorming meetings, excellent communication via phone, email, and in-person meetings.

At various points in the project, other contacts were brought into the process based on the area of focus. We provided most content, including copy, photos, logo, etc.

What was the team composition?

We had 3-4 project members throughout the process - all of whom were outstanding to work with. Tyler was our initial point of contact, discussing our needs, goals, etc.

Once we made the decision to move forward on the project, Brianna became our Project Manager and spearheaded the various tasks required, and kept us focused on our timeline - which was (and continues to be) very important.

We worked with Sandi for the site pre-launch and launch. Sandi was excellent at troubleshooting, and making last minute corrections and tweaks. Her responsiveness was awesome.

We worked with, and continue to work with, Wes. He is amazing! Wes is responsible for our SEO and Marketing Cloud-related tasks. We appreciated (and continue to appreciate) his enthusiasm to learn about who we are, what we do, and how we can do it better.

Our monthly phone calls for reporting and brainstorming are awesome, and much-needed to keep us focused and moving in the right direction. We are able to evaluate progress, and make changes to our plan as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pleased with the quality of traffic to our website, as well as increases in leads. We have also experienced positive growth from our Google reviews as a result of SEO, which is fantastic.

How effective was the workflow between your team and theirs?

We used (and continue to use) various forms of communication, including: email, basecamp messages, and screenshare/conference calls. These are the best forms of communication for myself, and WebFX was eager to respond in whatever manner worked best for everyone. I greatly appreciated this, as some vendors (both past digital vendors and others) try to implement methods of communication that simply don't work for us.

What did you find most impressive about this company?

WebFX has so many strengths which we value.

• Organization - from project start to finish, the entire process was extremely organized. At any point in the project, we knew what was expected from us, what we should be expecting from WebFX, and when it was expected.
• Communication - All of our project contacts were excellent at communication. They responded in such timely manners.
• Expertise - We appreciated having individuals who were experts in their field/space, who led various parts of our projects.

And, they communicated their ideas, industry trends, etc. in ways that were not complicated or difficult to grasp and understand. And, when we didn't know about a topic or seemed confused, they were eager to answer as many questions as we had until we felt comfortable. They were excited to educate us - and we were excited to learn.

Are there any areas for improvement?

None! We had a GREAT experience with WebFX, and continue to enjoy working with them on a regular basis for our ongoing SEO needs.

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of Customer Focused Marketing Group. We work mostly with entrepreneurial businesses and manage all aspects of their marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We hired WebFX on behalf of a client of ours, a pest control company that required SEO and PPC services, in addition to some general website improvements.

SOLUTION

What was the scope of their involvement?

We rely on WebFX to lead the SEO and PPC campaigns, primarily with Google Ads but sometimes with Bing, as well. Their team also conducted an initial keyword analysis and put together a proposal that drove most of the other efforts. Our client has a content creator in place that they are comfortable with, but WebFX advises them on how to improve the content strategy using the keyword analysis they provided. Additionally, WebFX performs some link building work, and they have made website redesign and functionality updates. Finally, we’ve contracted them to do a special analysis of the website to determine how people are using the site. From that report, we collected heat maps to see if the layout was optimal for conversions.

What is the team composition?

We initially interacted with a client acquisition representative, but once we agreed to terms, Anthony (Internet Marketing Consultant, WebFX) assumed full responsibility of our account.

How did you come to work with WebFX?

We were familiar with them because they had previously worked with another client of ours. That company worked with WebFX for a while before switching to a more local vendor, but we still recognized the value WebFX could bring. We reached out to several other companies, but we felt the most comfortable with what WebFX presented.

What is the status of this engagement?

Our engagement began in July 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with WebFX, our client has seen growth in the performance of the website from an organic and direct standpoint. Overall visits to the site have increased by about 20%, and there has been a 20–30% increase in inquiries and leads generated. We plan to continue working with WebFX because I think they have us on an excellent trajectory to where we want to be.

How did WebFX perform from a project management standpoint?

Anthony is one of the best I’ve worked with in terms of communicating clearly and consistently. He keeps track of our projects and addresses our concerns promptly. I’d say this is the area they’ve excelled the most at. Their overall account management and responsiveness have been excellent.

What did you find most impressive about them?

It’s rare to find the combination of expertise and excellent communication that WebFX has demonstrated.

Are there any areas they could improve?

No, with this particular client I think they’ve done very well.

Do you have any advice for potential customers?

I’d advise future clients to determine for themselves which of the services WebFX offers represent the highest priorities and manage their investments accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Science Explorers. We provide inquiry-based science programming to elementary children ages 4–11.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Because most of us are either educators or marketers, we didn’t have the right experience in SEO to promote our site. WebFX has filled a critical place by heading our digital marketing efforts.

SOLUTION

What was the scope of their involvement? 

WebFX oversees our digital marketing, from Google Ads, paid campaigns, and analytics to SEO and content creation. They even write blog posts for us. 

Each month, they send a report with all of our results, and we have an in-person meeting every quarter to go over the data. They take the time to make sure that we understand what we’re paying for and the impact that it has on our company.

What is the team composition? 

Jason (Internet Marketing Analyst, WebFX) is our main point of contact.

How did you come to work with WebFX?

I’ve known Jason for many years, now. When he approached me to talk about WebFX’s SEO services, we felt that it would be a good opportunity for our company. They really know their field, too. There’s a conference every October where similar digital marketing companies pitch to us, but we’ve stuck with WebFX because they deliver quality work at an affordable price.

How much have you invested with them?

We spend about $600 a month.

What is the status of this engagement?

They’ve started with us back in 2013, and the relationship is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Comparing our recent June 2018–2019 period to the same time in 2014, we’ve seen a 148.49% increase in organic visits, an almost 203% increase in organic users, and a 54.5% increase in overall online revenue.

How did WebFX perform from a project management standpoint?

I appreciate that they send us highlights along with our monthly report because they understand that we’re busy. They let us know which key points to look at and note any areas that we might consider changing. Whether it’s increasing our ad spend for camps or clubs, they know where our money should go to best help our cause.

What did you find most impressive about them?

Working with WebFX is like paying a part-time employee to do a critical role really well. We count on them for everything. If we’re looking at a social media campaign, we know that we can send it to Jason to review, and he’ll be completely honest with us. Even though we’re probably his smallest account, I think he keeps us because he likes us.

On top of that, Jason is great at understanding what we do and suggests new ways to be helpful. For example, he knew that we didn’t have time to do blogs, so he had his team take over the process. They now write amazing content. It’s their ability to identify places where we need support that stands out. Every little bit helps.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Rather than trying to tell them what to do, show them what you need and listen to their advice. They’re experts in their field and deliver consistent results.