WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fastener company. We’ve been in business for 35 years and recently have fostered an online presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

I contacted them initially to help with web content. All of our pages were images, and Google doesn’t search pictures. We needed material that Google would read in their SEO.

SOLUTION

What was the scope of their involvement?

I was only planning on staying with WebFX for a year. I wanted around 500 visitors to the website per day. At the time, we had about 35 visitors.

We were one of the first fastener companies online, so this was new territory. Their team made our content look professional and cleaned up the background of our website. We have around 200 pages on our site. They made sure all the content would look great for Google. All of our charts were images, and their team transferred them into written data.

We are currently updating our website with an outside webmaster, and WebFx is helping with the switchover, making sure the company doesn’t lose any rankings. They have even given us hints on ways to boost our ranking on our new website.

What is the team composition?

I work with a designated project manager.

How did you come to work with WebFX?

I searched online and found the ten highest rated SEO companies. I called all of them and chose WebFX.

How much have you invested with them?

Initially, it was $2,000 a month for the first year; now it’s about $1,000 a month.

What is the status of this engagement?

We started working with WebFX in October 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re one of the top fastener stores online. We’re now at about 350 to 400 visitors a day. At first, it was difficult to track where the traffic was coming from. We have a chatbox where we’ve received some visitors. Our sales and number of customers have increased. I haven’t been dependent on salespeople to break leads because of the increase in customers.

How did WebFX perform from a project management standpoint?

I have no complaints regarding their project management. We have a scheduled phone call, but I can call whenever I have a question. WebFX is always accessible to me. This whole process has been smooth so far.

The project manager and I have open communication with each other. If I see something online about SEO, I ask about it. She’s an expert and will give her opinion on whether we should use it. I feel like she’s part of the company because she knows us. Their team also works well with the outside webmaster.

What did you find most impressive about them?

It is difficult to choose. WebFX offers different services and gives my company their best. Their team writes great content and offers up new information on things I haven’t heard of before. This information helps me prepare for changes on my website and working with Google. They are true SEO experts.

Are there any areas they could improve?

Not as far as I’m concerned. Everything I want, I’m getting from WebFX.

Any advice for potential customers?

Make sure to ask any questions you have. Have an open line of communication.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and communications at a healthcare and IT company. My role is responsible for aspects of our internal communications like blogs, articles, and event coordination. I also oversee and manage external vendors like WebFX and our PR agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our website was in terrible shape. To save costs, our company had hired an offshore software team that didn't use best practices to build it. It was hosted on WordPress but didn't utilize that platform's strengths. Instead of using a template, it had sloppy custom coding and over 1,000 page errors. The duplicate content was also hurting our SEO. 

We then hired an SEO consultant, but it wasn't clear how they were spending their time. It didn't feel like they were offering the right value. After seeing no improvements month over month or even year over year, we decided to switch vendors.

SOLUTION

What was the scope of their involvement?

Having fixed our website errors, WebFX now works with us on SEO, including content writing. They also support our PPC marketing campaign for Google AdWords. Their account manager visits our office annually to review how well we met our goals for the previous year. She then helps us establish goals for the upcoming year and usually compiles a strategic plan to achieve them. 

Typically, our VP of marketing and I map out the metrics we need to report on a weekly and monthly basis to our executive management. WebFX uses Google Analytics along with their own cloud-based tools to track conversions from SEO, PPC, and overall lead generation from the site. I use Act-On for marketing automation. The team provides explanations for any of our questions. They've been very accommodating about sending updated metrics when needed.

What is the team composition? 

We have a specific account manager. She's been our main point of contact for the last few years. It's been great to have that consistency rather than being shifted around. Some copywriters also work on our account, but I never really have direct contact with them. 

How did you come to work with WebFX?

We found WebFX through an internal recommendation from one of our employees. He either used them in the past at a previous company or had heard from a friend that they did great work. We decided to reach out and give them a call. 

How much have you invested with them?

Not counting the ad spend, we pay WebFX about $2,000 each month. 

What is the status of this engagement?

We've been working together since January 2016. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX fixed all the errors that were on our site, which was a major success. We've been increasing our web traffic by almost 100% annually. The number of site visitors who found us through search engines doubled after the first year. Leads are continually coming in, and many people indicate they found us on Google.

Having started with 375 keywords in March 2016, we now rank for 2,633 search terms as of October 2018. As a result of their work, we saw the following percentage increases: 96.86% for organic traffic, 101.20% for overall goal completions, 135.71% for organic goal completions, and 93.55% for paid goal completions.

How did WebFX perform from a project management standpoint?

The experience has been really great. Our account manager has always been very responsive and easy to reach via phone and email. Every agency tends to pitch themselves as an extension of your in-house marketing team, but that's actually the case with WebFX. 

Whenever we call, they either have a recommendation or offer to help us out if we need it. Every Friday they send industry updates like Google algorithm changes or new developments in SEM. We have biweekly calls and speak regularly. They always provide the metrics on time.

What did you find most impressive about them?

WebFX has provided great SEO services. Staying on top of this continually changing field is critical. They definitely know what they're doing, and it seems to work. By constantly monitoring our progress, they continually optimize strategy and find new changes to make. 

Are there any areas they could improve?

Not necessarily. The only thing we struggle with is the lack of a dedicated content lead for our account. Our products and services can be complicated to understand, and the copywriters aren't as close to our project as our account manager. At times, the direction can be slightly off or inaccurate. This is understandable; we don't expect everyone to be an expert about our technology. Their copy is usually a good starting place that requires a decent number of edits.

Do you have any advice for potential customers?

The process went really well when we kicked it off. Since our website was such a mess, maybe we could have started the relationship by building a new one instead of trying to fix all the existing problems. With that in mind, we've been engaged with them for a few years now and are finally working on a new website. We're collaborating with the team to make sure our new plans for the design are SEO-friendly.

BACKGROUND

Please describe your company and your position there.

I am the vice president of Beltone. We are a hearing aid company with 13 offices in central Pennsylvania and one in Maryland. My responsibilities include digital marketing, payroll, and managing online leads, social media, and the network of Patient Care Coordinators at each of our offices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebpageFX?

We wanted a partner to grow our online presence, help write our blog posts, and manage our Google listings, as well as some additional services.

What were your goals for this project?

Our main goal was to effectively manage and leverage our online presence.

SOLUTION

How did you select this vendor?

A former employee, who initiated a lot of our digital outreach efforts, suggested we use WebpageFX.

Describe the scope of their work in detail.

We had multiple meetings to discuss different options for the direction we wanted to go with our online presence. WebpageFX reviewed our website and determined what elements we could improve or fix, and then we proceeded from there. Some of the work they provided included writing blog posts and creating images for our website. The team continues to work with us.

What was the team composition?

We work with an account manager, who passes on tasks to the appropriate WebpageFX employees. The team size changes based on our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of WebpageFX’s efforts, we received a few linkbacks to our website, which helped increase our traffic. Their web design strategies produced an aesthetically pleasing interface. We also now have a variety of images and blog posts to support our social media efforts.

How effective was the workflow between your team and theirs?

The workflow between our team and their team has been great. We communicate whenever we feel we need to, and their team is quick to follow up with any of our comments or requests.

What did you find most impressive about this company?

WebpageFX is great at what they do, they are very knowledgeable about online marketing. Their blog posts are beautiful and informative. I also appreciate how diligent our account manager, and the other staff, are in their work on our project.

Are there any areas for improvement?

Honestly, I can’t think of any areas they need to improve. We have had a great experience.

BACKGROUND

Introduce your business and what you do there.

I’m Vice President at Capital Gain Insurance Group, a midsize independent insurance agency based in Albany, New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed SEO support. I knew that the best money spent is spent online targeting people that want to buy insurance.

SOLUTION

What was the scope of their involvement?

WebpageFX redesigned our 100-page WordPress website and optimized it for SEO, which took three or four months. They worked with me to develop keyword targeting including page titles and meta descriptions. They continue to work with us on SEO. We launched a blog for which they help with the content and editing.

What is the team composition?

I worked directly with four or five people. There were at least two or three more people working with them.

How did you come to work with WebpageFX?

I found them through an online search. I interviewed them and two other companies.

How much have you invested with them?

I’ve spent between $35,000–$40,000.

What is the status of this engagement?

We started working together in June 2016 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My organic traffic is up and my page placement has significantly increased. I’m between spots one and three on Google for 39 of our top 100 keywords. We are generating new leads coming in through our website quantitatively but also qualitatively as a result of the high-quality content on our site. We’re starting to see bigger corporations with bigger premiums come to us.

How did WebpageFX perform from a project management standpoint?

We communicate via email and phone and use Basecamp to track tasks. They’re very attentive. If they can’t take my call, they get back to me right away. I know they’re on top of things. They take a very structured approach and explain things well. I've always enjoyed working with their team.

What did you find most impressive about them?

I think they're talented people and I like the way they run their company. They're very structured in terms of how they develop their teams with necessary capacities, from developers to writers.

I get more than I pay for, which I’m very happy with. They’ve done a great job.

Do you have any advice for potential customers?

I like to be proactive but not every client does. They do a good job either way.

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing lead at Shipley Energy. I am responsible for everything our customers touch online, from email to digital marketing channels, PPC, and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We had several websites with a different CMS and different domain names. We needed an easier way to manage all of them, and we requested a redesign of our site and mobile platforms. We also needed outside assistance with SEO, PPC, and content building to increase traffic.

SOLUTION

What was the scope of their involvement?

They consolidated all 10 websites into one, making them more manageable and helping with our overall domain authority and organic rankings. They also developed drafts of longform content to appear on the new site. They created three initial homepage designs, and we selected one and requested some changes. Then that process repeated with mobile and tablet designs.

What is the team composition?

We worked with a product manager, a social media manager, and several content strategists.

How did you come to work with WebpageFX?

Being local, we were previously aware of their work, but it was our former marketing manager that put us in touch with them.

How much have you invested with them?

About $1,000,000.

What is the status of this engagement?

We began working together in November 2014, and they remain as SEO partners for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now rank higher in specific keywords, and from 2016 to 2017, sessions of organic traffic on our website have increased 294%. During that same timeframe, the transactions on our website have increased 73%, and overall revenue generated by the site has increased 87.5%.

How did WebpageFX perform from a project management standpoint?

They’re very organized and come with creative strategies. They stay in regular contact and offer monthly reports on PPC and AdWords trends. Being an energy company, our peak time is the winter, so they remain mindful of tracking our progress and operating within our budget. They provide us with clear proposals and itemized services.

What did you find most impressive about them?

What separates them from other agencies we’ve worked with is the breadth of services they offer. They are experts in almost every field of digital marketing. We’re not utilizing them for one or two services. They have a wealth of knowledge of all different channels that go into making the project a success.

Are there any areas they could improve?

At first, we communicated mostly through emails and phone calls, but they obliged to our request to hold in-person meetings. We found it more valuable to go over all the information face-to-face.

Any advice for potential customers?

If possible, try to have somebody in-house that has a background in digital marketing. That makes the communication smoother when you’re working with PPC or SEO if somebody on your side has a background in those areas.

BACKGROUND

Introduce your business and what you do there.

I'm the director of corporate marketing at a financial services firm. We're a systems integrator that manages back-office services, provides secure hosting and offers security services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We previously had another vendor helping us with website maintenance and SEO, but weren't happy with the service we were getting. We wanted a company that could incorporate their expertise into their work so that our partnership was more collaborative than instructional.

SOLUTION

What was the scope of their involvement?

We work with them primarily on SEO and conversion rate optimization. They began with a deep diagnostic of our website and made basic structural and organizational changes to streamline the backend and improve search rankings. Once those basic changes were made, they strategized and created a schedule for fixing and updating the site. From there, they focused on SEO rankings by updating content and cross- and back-linking from other sites.

We've started a few smaller projects with them, including designing micrographics and long-form content to help with search rankings for certain pages on the site.

They’ve also started working on a website redesign for us. That project is different from the work we've done with them and is still unfinished, but the experience has been great so far.

What is the team composition?

Our main point of contact is a senior internet strategist, who handles our day-to-day account operations. For our current project, we also work with a team for our social media marketing.

How did you come to work with WebpageFX?

I worked with WebpageFX briefly a few years ago while at another company and was very impressed with the company’s presentation and the team’s capabilities. They also had a positive reputation among colleagues, so we decided to reach out to them.

What is the status of this engagement?

We began working together in March 2017 and continue to partner with them, though we’ve added additional projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We gave them a list of keywords we wanted to focus on for SEO, and their consistent attention to those words allowed us to compare search rankings over time. As a result, we’re better able to reach government contractors, our key audience.

Overall, we've seen a dramatic improvement in the areas we needed to improve. Now we can take the next step and even better target our audience and have them visit our site and convert.

How did WebpageFX perform from a project management standpoint?

Project management has been exceptional. They lay out a plan for their work and track the activities and deliverables, which makes the process very transparent. They've given us access to their basecamp system so we can see the progress of ongoing activities. Since we started the partnership, we've also had weekly calls to discuss the project timeline and progress.

What did you find most impressive about them?

Everyone we've worked with is incredibly talented and proactive. The team strategizes well, provides quantifiable results, and has taken time to learn our business and our audience. As a result, they present valuable and informed suggestions for improvement.

Do you have any advice for potential customers?

Even though companies might have similar goals, make sure you communicate your group's specific end goals. We were very clear from the beginning that the improvements we wanted to implement were meant to specifically increase site traffic and our customer base, so in their performance reviews they always emphasize metrics and generated revenue.

BACKGROUND

Introduce your business and what you do there.

I'm an operations manager at an online health insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We had been working with another SEO vendor for years. Even though we were able to drive more traffic to our website, we didn't see an increase in sales as a result of that traffic. We were looking for a new SEO company to help us not only increase our Google rankings, but also increase our conversion rates.

SOLUTION

What was the scope of their involvement?

First, they gave us a lot of useful metrics, set up tracking tools, and explained the next steps. Our previous vendor didn't set up our tracking tools correctly and we were seeing different results from our AdWords and Google Analytics, so WebpageFX addressed those issues. After that, they began building links and writing content for us, both of which contributed to our growth. They continue to provide SEO services, keeping up with the Google algorithm changes.

What is the team composition?

I work mainly with Luisa (Internet Marketer Analyst, WebpageFX) and she has a team underneath her.

How did you come to work with them?

We found them through a Google search. WebpageFX was on a list of well-known SEO companies, so I reached out to them and five other agencies. Dan Varno, one of their web strategists, got back to me and I liked his personable approach and professionalism. Their strategies for link building were something their competitors didn't offer and their rates were reasonable, so I chose them.

How much have you invested with them?

We pay them about $4,500 a month.

What is the status of this engagement?

We started working with them in May 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen triple-digit increases in both our traffic and our sales on a percentage basis. They far exceeded our expectations and helped us achieve every goal we had set.

How did they perform from a project management standpoint?

They use Basecamp for project management. Luisa is very responsive and willing to accommodate my schedule.

What did you find most impressive about them?

Unlike other SEO companies, WebpageFX made it clear at the very beginning that their goal is to increase our sales and profitability, not just our traffic.

Are there any areas they could improve?

I prefer using other productivity suites to Basecamp. However, Luisa is in constant contact with me, so it's easy to keep up with her even without logging into Basecamp.

Do you have any advice for potential customers?

They know what they're doing. As soon as they started making changes to our website, we saw an increase in sales.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Cornwell Door Service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were looking for a company to help us redesign our website.

SOLUTION

What was the scope of their involvement?

They completely redesigned our website and added contact forms. Then, they provided SEO services to help us stay in line with our competitors. When Google introduced a new algorithm for their rankings, WebpageFX did an analysis of our website to make sure we rank high in searches. In addition, they help us get reviews from our customers. 

What is the team composition?

We work two members of their team, one of whom is our main point of contact. 

How did you come to work with them?

One of our distributors worked with WebpageFX previously and highly recommended them.

How much have you invested with them?

We've spent between $15,000–$17,000.

What is the status of this engagement?

We started working with them in May 2017 and the website launched in September 2017. We continue to work with them on SEO.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website ranks higher in Google searches and the number of leads is on the rise. Last month, 28 people submitted forms via our website, which was more than in previous months. In addition, we saw a 62% increase in visitors right after we launched the website.

How did they perform from a project management standpoint?

We used Basecamp and spreadsheets, especially when we were working on the website redesign.

What did you find most impressive about them?

They're exceptionally responsive and easy to work with. When one of our forms wasn't loading, I called them and they fixed it within three minutes. It was one of the more major projects I ever worked on and it was also one of the easiest for me.

Are there any areas they could improve?

No. We enjoyed working with them.

Do you have any advice for potential customers?

Be open and ask them questions. They're willing to explain things in way that everyone can understand.

BACKGROUND

Introduce your business and what you do there.

I'm a co-owner of a veterinary hospital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We purchased our practice from the previous owner and we were looking for a company to help us with SEO.

SOLUTION

What was the scope of their involvement?

Our website looked visually appealing, but it didn't come up in searches, so WebpageFX made changes on the backend to optimize our website. They're also helping us promote our blog posts and magazine articles, using that content for social media posts. In terms of social media, we’re currently focusing on Facebook and Instagram.

What is the team composition?

We have one main point of contact.

How did you come to work with them?

We found them through an online search. After reading the reviews from their past clients, we chose them.

What is the status of this engagement?

We started working with them in April 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we engaged WebpageFX, we were on the second or third page of Google searches. Now, we're on the first page and keep moving higher up. They’re promoting our specialty interests, such as exotic animal care, which helps us stand out among our competitors. In addition, they help us reach out to our customers to get feedback and testimonials from them.

How did they perform from a project management standpoint?

They’ve been very responsive. We mainly use email to communicate.

What did you find most impressive about them?

They're easy to get in touch with, which is especially important when we work with social media. Also, they meet with us monthly to discuss our goals and a plan of action. We always know where they are in the process and what the next steps will be.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Trust them and they'll do a great job.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at Spooky Nook Sports. We're the largest sports complex in North America, which also has a warehouse, a hotel, and a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed a company to assist with local SEO and content creation.

SOLUTION

What was the scope of their involvement?

First, they did the research to make sure they produce the content that is accurate and speaks to our audience. They manage social media for separate entities of our sports complex, including a warehouse and a restaurant. They also do PPC campaigns, provide SEO services, and create backlinks from some high domain authority sites. In addition, they create long-form content and produce micrographics for us.

What is the team composition?

I mostly work with my account manager and a social media expert.

How did you come to work with them?

I worked with them at my previous company. When I changed companies and we needed SEO help, I reached out to WebpageFX again.

How much have you invested with them?

We've spent $36,000 so far, but our agreement is for $100,000.

What is the status of this engagement?

We started working with them in June 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're seeing positive results. The number of subscribers to our blog has increased and our rates per click have dropped.

How did they perform from a project management standpoint?

I mostly communicate with them through Slack. We have a Slack channel for each entity, which keeps our process organized.

What did you find most impressive about them?

They're open to feedback and try to meet all of our needs. I'm quite a difficult client and I ask them a lot of questions, but they're very accommodating. If they make a mistake, they're great at acknowledging it, making up for it, and putting together a plan to make sure it doesn't happen again. For example, when we wrapped up our first quarter, we had a couple of issues with a few posts that were linking to the wrong sites. After I expressed my concern, they put together a new action plan.

Are there any areas they could improve?

I would like the two people I work with to talk and strategize internally rather than expect me to talk to each of them separately.

Do you have any advice for potential customers?

Have a clear idea of what you're looking to achieve and have a proper expectation of what they can do for you. They're very upfront about whether they can provide you with what you need.