Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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Undisclosed< $25 / hr50 - 249
Services provided
Futiq Technologies Pvt. Ltd, an Email Marketing company, is based in Gurgaon, India and. The team specializes in Email Marketing and Mobile App Development.
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$250,000+Undisclosed50 - 249New Delhi, India
Services provided
PR firm Teamwork Communications Group was launched in 2009. The midsize team specializes in Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hrFreelancerMoree, Australia
Services provided
Ozywebit Pty Ltd is a Content Marketing company. Their small team is based in Moree, Australia and Moree, Australia. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Heroica Puebla de Zaragoza, Mexico
Services provided
Birth Group is an Advertising company. The team provides Advertising and Branding and is in Heroica Puebla de Zaragoza, Mexico.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Founded in 2019, CodeStringx Technologies is a web design agency. Their services include Web Design and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Simplify Digital Growth is a Content Marketing company. Launched in 2019, the agency is based in Barcelona, Spain. Their team offers Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Las Pinas, Philippines
Services provided
Established in 2018, Klick Integrated Marketing Communications Inc. Is a Digital Strategy company. Their services include Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Neyonix, a custom software development firm, was launched in 2016. The firm focuses on Custom Software Development and Mobile App Development, and is small.
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$5,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Services provided
Digital Strategy company EDGEncy specializes in Digital Strategy and Content Marketing. They are based in Amsterdam, Netherlands.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$50 - $99 / hr10 - 49Beograd, Serbia
Services provided
Digital Agency Customer Journey is a Digital Strategy company. Launched in 2010, the agency specializes in Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Barbaro Communications is a PR agency established in 2020. The small team offers Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Geeks Ghostwriting is a Content Writing Services company. Founded in 2015, the company is in Los Angeles, California. Their team specializes in Content Writing Services and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Multan, Pakistan
Services provided
Fiesta Consultants is a social media marketing company headquartered in Multan, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr250 - 999Clifton, NJ
Services provided
See all 2 projectsDesign Mate Pro provides web design and development services, specializing in creating and updating WordPress sites. Their reviews highlight a commitment to client satisfaction and effective communication, demonstrated by their delivery of a professional and easy-to-update website that significantly increased traffic and leads. Clients commend their design skills and their proactive approach to project management.
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Undisclosed$25 - $49 / hr2 - 9Sandton, South Africa
Services provided
Digital Briefcase is a social media marketing firm. The Sandton, South Africa-based team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Westchester, IL
Services provided
Auctus Digital Marketing is a Westchester, Illinois-based SEO agency. Established in 2022, the team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Tigard, OR
Services provided
Located in Tigard, Oregon and Canby, Oregon, Talk Out Loud is a branding firm. The team provides Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
Services provided
See all 1 projectsCharleston Digital Marketing, LLC specializes in website development, logo design, copy production, SEO optimization, and backend analytics. Clients consistently praise the firm for its professional and timely service, high-quality deliverables, and alignment with customer values and budget. The company is noted for delivering projects ahead of schedule without compromising quality.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
In Los Angeles, California, Streets Ahead Productions is a video production agency. They offer Video Production and Social Media Marketing and were founded in 2016.
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$1,000+< $25 / hr10 - 49Bali, Indonesia
Services provided
See all 1 projectss.p. Digital offers branding and web development services, including creating a strong brand identity and a professional online presence optimized for search engines. Reviews highlight their timely delivery, excellent communication, and high-quality results that exceed expectations. Clients appreciate the team's professionalism, smooth project management, and significant increases in brand awareness and website traffic.
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$1,000+$50 - $99 / hr2 - 9Istanbul, Türkiye
Services provided
See all 1 projects212 Medya offers comprehensive digital marketing services, including Social Media Management, advertising management, and email design. Across their reviews, clients have highlighted their remarkable effectiveness in Social Marketing, achieving high email opening rates and significant increases in potential customer data. 212 Medya is frequently praised for their responsiveness and ability to meet diverse marketing needs.
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$1,000+< $25 / hr10 - 49Dnipro, Ukraine
Services provided
See all 3 projectsDash is a Ukraine-based digital marketing agency with a team of experts dedicated to helping businesses achieve ambitious goals in the online space. With years of experience, we specialize in
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Undisclosed< $25 / hr10 - 49Los Angeles, CA
Services provided
Social media marketing company Bonnke Moon Digital Concept is headquartered in Los Angeles, California and Ondo, Nigeria. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
See all 1 projectsWe specialize in innovative marketing strategies for promoting crypto and blockchain projects. Combining innovative marketing tactics with in-depth industry insights, our digital marketing agency
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$5,000+$100 - $149 / hr10 - 49Petaling Jaya, Malaysia
Services provided
See all 1 projectsWe believe in empowering people and businesses to achieve their goals. We offer innovative solutions and strategies that help our clients take their brand to the next level. From branding to digital
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
See all 1 projectsDr Infosoft Pvt Ltd is a digital marketing company that provides website development, SEO, SEM, PPC, ORM, and lead generation services. Its main focus is bringing websites to the top of search
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
See all 1 projectsAt OnlineInfatuation, we are your comprehensive solution for a wide array of services designed to meet both individual and business needs. Driven by a commitment to excellence and a passion for
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$5,000+$25 - $49 / hr10 - 49
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See all 1 projectsWe are expert in providing Web and SEO services; these will take your website’s PR to the top. Adss30 is a company providing Smart SEO and Top web Designing solutions. We have all of those
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UndisclosedUndisclosed10 - 49North Sydney, Australia
Services provided
See all 1 projects247 Digital is a local Melbourne-based digital marketing agency. We are home to a number of highly experienced and dedicated professionals that are always ready and willing to help you with
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
Located in Ahmedabad, India and , SASA Software Technologies is a small SEO services firm. Their services include Search Engine Optimization and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49Essen, Germany
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Die Webmeister is a web design agency. Founded in 2013, the agency is based in Essen, Germany. Their services include Web Design and Pay Per Click.
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$5,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Bradsol, a SEO agency, was founded in 2014. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
ITCG is a web design company. Launched in 2000, the agency is headquartered in Kyiv, Ukraine. Their services include Web Design and Advertising.
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$5,000+$25 - $49 / hr10 - 49Fuenlabrada, Spain
Services provided
Zuzumba, a Content Marketing company, is located in Fuenlabrada, Spain. Their services include Content Marketing and Web Design.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
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Contversion is a Madrid, Spain-based Advertising company. They offer Advertising and Content Marketing and were established in 2014.
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$5,000+$25 - $49 / hr10 - 49Rio de Janeiro, Brazil
Services provided
Based in Rio de Janeiro, Brazil and Araruama , Brazil, Skidun is a Digital Strategy company. They specialize in Digital Strategy and Advertising.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
Founded in 1995, Gete Comunicación, a small Digital Strategy company, is in Barcelona, Spain. Their services include Digital Strategy and Advertising.
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$5,000+$25 - $49 / hr10 - 49Sydney, Australia
Services provided
Mobile application development company Lash Creative is in Sydney, Australia. They offer Mobile App Development and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Kraków, Poland
Services provided
Small branding firm Adluna, is located in Kraków, Poland. The team specializes in Branding and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Launched in 1998, Avatar Limited is a small Christchurch, New Zealand-based web design agency. Their services include Web Design and Web Development.
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$10,000+$150 - $199 / hr10 - 49Fairfield, CT
Services provided
Founded in 2012, Smartfish Group, a small branding agency, is headquartered in Fairfield, Connecticut and Boston, Massachusetts. Their team offers Branding and Print Design.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Seiden is an Advertising company. Based in New York, New York, the firm was launched in 1995. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Miller PR is a Digital Strategy company. Their small team is based in Los Angeles, California. Their services include Digital Strategy and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Haft2, a branding company, specializes in Branding and Digital Strategy. The agency is located in Toronto, Canada.
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$10,000+$150 - $199 / hr10 - 49Soho, England
Services provided
The Minimart is an Advertising company. Their small team is located in Soho, England. Their services include Advertising and Branding.
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$100,000+$150 - $199 / hr10 - 49London, England
Services provided
Above+Beyond is an Advertising company launched in 2012. The team provides Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Founded in 2001, Third Rail Creative is a small Advertising company. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
On-Target! is an Advertising company. They are headquartered in Houston, Texas, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
PR agency Revolution PR is headquartered in Seattle, Washington and Portland, Oregon. They specialize in Public Relations and Branding and were established in 2002.
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$1,000+$50 - $99 / hr10 - 49Paço de Arcos, Portugal
Services provided
Web design agency Upgrade Agency is in Paço de Arcos, Portugal. They focus on Web Design and UX/UI Design and were launched in 2013.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.