Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+Undisclosed10 - 49Singapore, Singapore
Services provided
Amber Creative is an UX design agency. Their small team is in Singapore, Singapore. Their services include UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed10 - 49Kloof, South Africa
Services provided
ROKKIT Digital Agency is a Kloof, South Africa-based graphic design company. Launched in 2014, the team provides Graphic Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2005, Tehuentec is a Digital Strategy company. The team offers Digital Strategy and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Cape Town, South Africa
Services provided
Mark1 is an Advertising company. The Cape Town, South Africa-based agency focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
In Cairo, Egypt, Eureka Digital is a small Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Clickr Media Pte. Ltd., a pay per click agency, is in Singapore, Singapore. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
MANGO-OMC, a branding firm, is located in Cape Town, South Africa. They specialize in Branding and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49maadi, Egypt
Services provided
Sendian Creations is an Advertising company. The company is in maadi, Egypt. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Founded in 1996, Spreng Thomson is a public relations firm. The team focuses on Public Relations and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49São Paulo, Brazil
Services provided
Linksearch Agency is a small São Paulo, Brazil-based Content Marketing company. The team offers Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49St. John's, Canada
Services provided
Small Advertising company Ray Creative Agency, is in St. John's, Canada. The team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Toronto, Canada
Services provided
Launched in 2013, Chameleon Digital Media is a small Toronto, Canada-based Advertising company. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
Services provided
SASSO is an Advertising company. Established in 2011, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
Founded in 1992, Elmore is a PR company. The agency provides Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Ho Chi Minh, Vietnam
Services provided
Public relations company EloQ Communications was launched in 2015. Located in Ho Chi Minh, Vietnam, the team focuses on Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Costa Mesa, CA
Services provided
IMW Agency is a branding firm. Founded in 1982, the team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lilburn, GA
Services provided
Branding company Carabiner Communications was founded in 2004. The small team offers Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Digital Latte is a social media marketing company established in 2011. The agency focuses on Social Media Marketing and Web Development, and is small.
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$1,000+$50 - $99 / hr10 - 49Johannesburg, South Africa
Services provided
CopperTable is a Digital Strategy company. Based in Johannesburg, South Africa, the firm was established in 2014. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
Services provided
Located in Alpharetta, Georgia, Hyperchat Social is a small branding company. The team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Brampton, Canada
Services provided
Tech Pumpkin Inc. Is a PPC agency in Brampton, Canada. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
J4WEB is a web design agency. They are located in Kochi, India, and their services include Web Design and Web Development.
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$1,000+$50 - $99 / hr10 - 49Eugene, OR
Services provided
Headquartered in Eugene, Oregon, UplinkSpyder Inc. Is a small graphic design agency. Their services include Graphic Design and Search Engine Optimization.
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$25,000+$100 - $149 / hr10 - 49Brentwood, TN
Services provided
MojoMediaPros is a web design company. They focus on Web Design and Social Media Marketing and were founded in 2003.
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UndisclosedUndisclosed10 - 49Saratoga Springs, NY
Services provided
Launched in 2011, SIX Marketing is an Advertising company. The agency focuses on Advertising and Event Marketing, and is small.
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UndisclosedUndisclosed10 - 49Southfield, MI
Services provided
Statwax, a small Conversion Optimization company, is based in Southfield, Michigan. The team offers Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
Stagepost Studios is an Advertising company based in Nashville, Tennessee. The team specializes in Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Brampton, Canada
Services provided
Glass Media is a SEO company. Their team is located in Brampton, Canada and offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Branding firm Creative Mischief was launched in 2007. The firm specializes in Branding and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Sydney, Australia
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Brilliant Digital is a Digital Strategy company established in 2008. The small team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Digital-Ignite LLC is a branding firm. They are headquartered in Charleston, South Carolina and have small team. Their team offers Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
Services provided
Charles Elena is a branding agency. Located in Melbourne, Australia, the company was launched in 1999. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kent Town, Australia
Services provided
Established in 1983, Them Advertising is an Advertising company. The team offers Advertising and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Appleton, WI
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B2 Web Studios is a web design agency. Their small team is based in Appleton, Wisconsin and provides Web Design and Search Engine Optimization. The firm was established in 2002.
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$1,000+< $25 / hr10 - 49Sharjah, United Arab Emirates
Services provided
Chipin is an IT managed services company. The Sharjah, United Arab Emirates-based firm was launched in 2010. Their services include IT managed services and Branding.
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$1,000+$25 - $49 / hr10 - 49Richardson, TX
Services provided
Triforce Digital Marketing is a Content Marketing company. Their team is located in Richardson, Texas. The firm specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Madison, WI
Services provided
The Digital Ring is an Advertising company launched in 2015. The team focuses on Advertising and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Navi Mumbai, India
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Mobisoftinfo Telecommunication Ltd, a Logo company, was established in 2009. They specializes in Logo and Pay Per Click.
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UndisclosedUndisclosed10 - 49Columbus, GA
Services provided
Launched in 2017, Aletheia Digital is a SEO services firm. The team provides Search Engine Optimization and Email Marketing and is based in Columbus, Georgia.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Branding firm First Station Media is located in Milwaukee, Wisconsin. They specialize in Branding and Graphic Design and were established in 2011.
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$25,000+$50 - $99 / hr10 - 49Hyderabad, India
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G Rank eAnswer Network India Pvt Ltd is a PPC company. Founded in 2008, the team provides Pay Per Click and Search Engine Optimization. The company is in Hyderabad, India and Bengaluru, India.
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$5,000+$150 - $199 / hr10 - 49Naperville, IL
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Paul Gregory Media is a branding firm. Founded in 2006, the firm is headquartered in Naperville, Illinois. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Philadelphia, PA
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Argyle Interactive is a Philadelphia, Pennsylvania-based branding company. Their services include Branding and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Noida, India
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Sixsoft Media is a Digital Strategy company. Their small team is in Noida, India. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Blacklick, OH
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Smart 1 Marketing is an Advertising company. Their team is located in Blacklick, Ohio. The firm provides Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Newcastle, Northern Ireland
Services provided
SEO company Allies Group was founded in 2015. The company specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cluj-Napoca, Romania
Services provided
IT managed services company Fiber IT was established in 2013. In Cluj-Napoca, Romania, the team offers IT managed services and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Nakoa.Digital is a München, Germany-based PPC company. Launched in 2018, the team specializes in Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Hattingen, Germany
Services provided
Digitallotsen is an UX design company based in Hattingen, Germany. They focus on UX/UI Design and Content Marketing.
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$1,000+< $25 / hr10 - 49Lisboa, Portugal
Services provided
GBSN Research is a Market Research company. The Lisboa, Portugal-based team provides Market Research and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.