Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr10 - 49Doral, FL
Services provided
Netting Solutions LLC, an IT managed services company, was established in 2002. The firm focuses on IT managed services and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Student Marketing Agency is a Content Marketing company headquartered in Los Angeles, California. Founded in 2016, the team specializes in Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$25,000+$150 - $199 / hr10 - 49Cherry Hill, NJ
Services provided
Clearbridge Branding Agency, a branding company, was established in 2015. The company specializes in Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Sparta, NJ
Services provided
Evans Alliance Advertising is a Corporate Photography company. They were established in 1998, and their services include Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Bannerboy, a Digital Strategy company, provide Digital Strategy and Advertising. They were established in 2010.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
Services provided
SolutionSurface, a small website development company, is based in London, England and Lahore, Pakistan. The team focuses on Web Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Suffolk, VA
Services provided
Advertising company InDigiMar, Inc. Was launched in 2011. In Suffolk, Virginia, the team provides Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49Drummoyne, Australia
Services provided
O2 Digital Marketing is a social media marketing agency based in Drummoyne, Australia and Gurugram, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Helsingfors, Finland
Services provided
Grapevine is an Advertising company. The Helsingfors, Finland-based team offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Launched in 2018, SEO Digital Gurus is a small SEO services firm. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Drummoyne, Australia
Services provided
Online Presence is a social media marketing agency founded in 2017. Based in Drummoyne, Australia and Drummoyne, Australia, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Established in 2017, iCommotion Digital Advisory Services is a small Content Marketing company located in Highlands Ranch, Colorado. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Uni Square Concepts, a Content Marketing company, was founded in 2013. They specializes in Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Patna, India
Services provided
Content Marketing company BRAND RADIATOR is in Patna, India. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Perai, Malaysia
Services provided
Online Casino Malaysia is a Digital Strategy company. They are located in Perai, Malaysia, and their services include Digital Strategy and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Praha 3, Czech Republic
Services provided
Instinct Agency is a Conversion Optimization company. The team provides Conversion Optimization and Pay Per Click, and the company is located in Praha 3, Czech Republic.
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$10,000+$200 - $300 / hr10 - 49Dublin, Ireland
Services provided
In Dublin, Ireland, Originate Creative is a small social media marketing agency. The team focuses on Social Media Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
ViSight Marketing as a Service is a PPC agency. Launched in 2011, the firm is in Kuala Lumpur, Malaysia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Madrid, Spain
Services provided
3AW Spain is a social media marketing agency launched in 2008. Their team focuses on Social Media Marketing and Branding.
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$1,000+$150 - $199 / hr10 - 49Newstead, Australia
Services provided
SEO services firm Gordon Digital was founded in 2015. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Blanko is a small branding firm established in 2013. Their services include Branding and Web Development.
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$1,000+Undisclosed10 - 49Annapolis, MD
Services provided
Dental Revenue is a social media marketing agency. Established in 2008, their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
ComCo Southeast Asia, a public relations company, is headquartered in Makati, Philippines. They focus on Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Kiel, Germany
Services provided
In Kiel, Germany, KSK MEDIA GmbH is a social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were founded in 2013.
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$5,000+$50 - $99 / hr10 - 49Shanghai, China
Services provided
Sekkei Digital Group is a small social media marketing agency based in Shanghai, China and Paris, France. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Coomera, Australia
Services provided
Small SEO agency eNest Services Brisbane, is located in Coomera, Australia. The team offers Search Engine Optimization and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Kochi, India
Services provided
Mantra IT Solutions, a pay per click agency, focuses on Pay Per Click and Social Media Marketing. The company is based in Kochi, India and Kochi, India.
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$10,000+Undisclosed10 - 49Cheras, Malaysia
Services provided
One Search Pro Digital Marketing Agency is a social media marketing company launched in 2019. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ferndale, WA
Services provided
ProFusion Web Solutions, a small Digital Strategy company, is located in Ferndale, Washington. The team specializes in Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed10 - 49London, England
Services provided
The Social Effect is an Advertising company. Their small team is based in London, England and specializes in Advertising and Social Media Marketing. The company was founded in 2012.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Branding New York City, a Digital Strategy company, focus on Digital Strategy and Web Design. They were founded in 2007.
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$1,000+< $25 / hr10 - 49Ernakulam, India
Services provided
Wishtree Infosolutions LLP, a branding company, was founded in 2016. They provides Branding and Social Media Marketing.
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$1,000+Undisclosed10 - 49Tempe, AZ
Services provided
PR firm Orca Communications Unlimited, LLC is headquartered in Tempe, Arizona. Their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Prosper, TX
Services provided
Meta Design Experts, a social media marketing company, was founded in 2021. The company provides Social Media Marketing and Web Design, and is small.
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$1,000+$150 - $199 / hr10 - 49Weybridge, England
Services provided
Cremarc is a branding agency. The Weybridge, England-based agency focuses on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Bhopal, India
Services provided
Selnox infotech , a social media marketing agency, was established in 2022. They focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Irvine, CA
Services provided
Founded in 2020, Salescast is a Content Marketing company. The agency focuses on Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49أبو ظبي, United Arab Emirates
Services provided
SV Digital UAE is a social media marketing agency founded in 2021. The agency provides Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Weesp, Netherlands
Services provided
Launched in 2021, Rocket Marketing is a small SEO services firm headquartered in Weesp, Netherlands. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Warrington, England
Services provided
Vision51 is a Digital Strategy company launched in 2019. The firm specializes in Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Founded in 2007, Finessse Interactive Solutions Pvt Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Small social media marketing company SEOFactory, is headquartered in Berlin, Germany and Nottwil, Switzerland. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Bangkok, Thailand
Services provided
Cotactic Media is a media planning and buying agency established in 2017. Their team provides Media Planning & Buying and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Flooring Pros Marketing is an Advertising company in Winnipeg, Canada. They specialize in Advertising and Social Media Marketing and were launched in 2019.
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UndisclosedUndisclosed10 - 49Chandler, AZ
Services provided
Established in 2021, Geek studio Store is an Other Digital Marketing company. The small team focuses on Other Digital Marketing and IT strategy consulting.
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$1,000+Undisclosed2 - 9Jundiaí, Brazil
Services provided
Digital Jungle is a website development firm. They were launched in 2018, and their services include Web Development and Advertising.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Digital Strategy company Gary Global Solutions is located in Noida, India. They focus on Digital Strategy and Social Media Marketing and were established in 2015.
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UndisclosedUndisclosed10 - 49
Services provided
Chris N. Cheetham-West, a Digital Strategy company, was founded in 2014. Located in Houston, Texas, the team provides Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Sunset Valley, TX
Services provided
Hahn is a PR agency. Founded in 1974, the team focuses on Public Relations and Social Media Marketing. The firm is in Sunset Valley, Texas.
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$10,000+$300+ / hr10 - 49Bristol, England
Services provided
Something Familiar is a branding company. The team provides Branding and Social Media Marketing and is based in Bristol, England.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.