Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2017, Bijay Rawat is a small New Delhi, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Social media marketing agency Time Booster Marketing Cameroon was established in 2022. The team focuses on Social Media Marketing and Search Engine Optimization and is in BUEA, Cameroon.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2022, Halmblog ReachOut, a small Advertising company, is located in Accra, Ghana. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Webonya is a social media marketing agency launched in 2022. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+< $25 / hr2 - 9
Services provided
Branding firm The Cloudy Design specializes in Branding and Social Media Marketing. They are based in Malang, Indonesia.
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$1,000+< $25 / hr2 - 9
Services provided
Located in Rangpur, Bangladesh, PONNOBARI is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Graphimed, a Marketing Strategy company, was founded in 2025. The team provides Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9
Services provided
Codezil Technologies is a Digital Strategy company founded in 2022. The company provides Digital Strategy and Social Media Marketing, and is small.
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$10,000+$50 - $99 / hr2 - 9
Services provided
Established in 2024, Bramha Media is a branding agency. The team provides Branding and Marketing Strategy and is in Kolkata, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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Undisclosed< $25 / hr2 - 9London, England
Services provided
Kaleido is a branding agency. They were established in 2024, and their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2020, Digital Keddy Internet Marketing Services is a social media marketing company. The company focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Branding Lab is a small branding agency. Founded in 2024, the team specializes in Branding and Direct Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Branding agency EditEdge was established in 2025. The agency specializes in Branding and Social Media Marketing, and is small.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Launched in 2024, Expantra is a social media marketing firm. The small team offers Social Media Marketing and Web Design.
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$5,000+$25 - $49 / hr2 - 9
Services provided
In Kolkata, India, ABS Company is a social media marketing company. They specialize in Social Media Marketing and Graphic Design.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Founded in 2024, Grid Gorilla is a branding firm. The team specializes in Branding and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
The Digital Marketing Agency is a Digital Strategy company headquartered in Dubai, United Arab Emirates. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Trenpulse is a small London, England-based AI Agents company. The team provides AI Agents and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2023, Greatest Guru Creation is a small web design agency in Ogbomosho, Nigeria. Their team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Aregs Technologies is a social media marketing company. Established in 2021, the firm is in Gurugram, India. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
Services provided
ClassicBeatz is a branding firm. The firm is in Mawanella, Sri Lanka. Their team offers Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
INNOVATE N INSPIRE is a branding firm. Their team is based in Mumbai, India and offers Branding and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Indore, India
Services provided
Launched in 2023, GrowMore is a small Indore, India-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
VEXAL is a social media marketing firm. The new york, Alabama-based firm was founded in 2025. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2020, Phero Media, a small Advertising company, is headquartered in Lagos, Nigeria. Their team offers Advertising and Public Relations.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Ctrl The Hype, a branding company, is headquartered in Ottawa, Canada. Their services include Branding and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9
Services provided
J&D Marketing Agency is a Demand Generation Marketing company. The team provides Demand Generation Marketing and Performance Marketing, and the agency is located in mumbai, India.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing firm The Insane is in indore, India. The team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Ecommerce Marketing company Alpha Omega Digital was launched in 2018. The company focuses on Ecommerce Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Arkon Web Solutions is a Kolkata, India-based SEO agency. They focus on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Phillip, Australia
Services provided
Digital Strategy company Fiber is in Phillip, Australia. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$300+ / hr10 - 49Khirhani, India
Services provided
SoftTechSEO is a Khirhani, India-based SEO services firm. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2018.
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$10,000+$300+ / hr250 - 999
Services provided
See all 1 projectsProfessional Web Maker specializes in website and design development, including creating fully functioning Magento websites and multiple sites on various programming platforms. Overall feedback highlights their timely delivery, cost-effective custom packages, and responsive project management. Clients appreciate their alignment with company values and the high quality of work, although extended operating hours could be beneficial.
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$1,000+$25 - $49 / hr2 - 9Bhubaneswar, India
Services provided
Social media marketing agency XENTIRE is headquartered in Bhubaneswar, India. They focus on Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Creative Rey, a branding agency, is located in Calgary, Canada. Launched in 2024, the team focuses on Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
See all 2 projectsGrowUni Technologies Private Limited provides Social Media Management, Online Branding, and Digital Marketing services. Reviews highlight their effective social growth strategies on platforms like LinkedIn and Instagram, timely project delivery, and valuable support, making them a reliable choice for Social Marketing needs. Their services are praised for being cost-effective and delivering measurable outcomes.
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UndisclosedUndisclosed10 - 49Kathmandu, Nepal
Services provided
See all 1 projectsTantrik specializes in Social Media Marketing and Digital Marketing services. The reviews highlight their dedication, timely delivery, and strong work ethic. Clients appreciate their personalized engagement and commitment to high standards, making Tantrik a reputable choice for Social Media Management and Online Branding efforts.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
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Launched in 2021, Benji's Digital is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Click-Makers is an Advertising company. Their small team is headquartered in Obukhiv, Ukraine. Their services include Advertising and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Dausa, India
Services provided
Established in 2023, MaxCode IT Services is a social media marketing agency. The team specializes in Social Media Marketing and Web Design and is headquartered in Dausa, India.
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$1,000+$25 - $49 / hr10 - 49Bogra, Bangladesh
Services provided
DesignXpress is a branding company founded in 2012. The agency offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Social media marketing agency Internet Spark was established in 2020. Headquartered in Ahmedabad, India, the team specializes in Social Media Marketing and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
X One Digitals is a social media marketing agency. They were established in 2014 and provide Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49
Services provided
DigitalFlyhigh is a social media marketing agency. Their small team of employees is located in Indore, India. Their team focuses on Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Prahran, Australia
Services provided
Admosis Media Group is a Marketing Strategy company. They were founded in 2023, and their services include Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Established in 2022, Quadrant Digital Solutions is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249
Services provided
Futiq Technologies Pvt. Ltd, an Email Marketing company, is based in Gurgaon, India and. The team specializes in Email Marketing and Mobile App Development.
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$250,000+Undisclosed50 - 249New Delhi, India
Services provided
PR firm Teamwork Communications Group was launched in 2009. The midsize team specializes in Public Relations and Digital Strategy.
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$1,000+< $25 / hrFreelancerMoree, Australia
Services provided
Ozywebit Pty Ltd is a Content Marketing company. Their small team is based in Moree, Australia and Moree, Australia. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Heroica Puebla de Zaragoza, Mexico
Services provided
Birth Group is an Advertising company. The team provides Advertising and Branding and is in Heroica Puebla de Zaragoza, Mexico.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.