The Moonlighters

Our Process Delivers Bottom-Line Growth STEP #1 - The Deep Dive We only take on clients who can benefit from our process. This is a strict policy because growth is our number qualifier. STEP #2 - Launch & Automate Scripts, Time Of Day Adjustments, Bid Adj etc. On launch day we do not throw out your old ads like any other agency. Instead we find the profit in them quickly. We aim for almost instant improvements by adjusting settings like observation audiences, time of day bid adjustments, location bid adjustments, platform/device bidding, conversion tracking and attribution. The best part, we create custom scripts and automation so that these processes are always up to date and maximizing your returns. STEP #3 - Audience & Creative Testing If you are using any of the following “best practices” like broad match search, broad audiences, running ads 24/7, any so many more than you are probably wasting your ad spend. We implement a manual process that was mostly used back in 2012 when Facebook & Google were just starting to scale. It takes significantly more work and analysis but the results are better, every single time. STEP #4 - Optimize & Iteration Our creative process is highly iterative. When we find something good we run with it. Our goal is to find trends in the creative data and provide detailed recommendations so that every dollar you spend in advertising is used exclusively on the highest performing ads. STEP #5 - Scale We have launched, revised, automated, tested, and iterated. Now it is time to reap the benefits of our work. Our secret to scaling without destroying your ROAS or CPA? We develop fresh scale campaigns that do not interfere with your already successful campaigns. This guarantees that we can put fuel on the fire and increase advertising spend every day by small increments to maximize results