Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr10 - 49Holywood, Northern Ireland
Services provided
Built For Growth Digital is a pay per click company. The small Holywood, Northern Ireland-based team provides Pay Per Click and Ecommerce Marketing. The firm was established in 2018.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Softbuzz Innovation Indore, a Digital Strategy company, is based in Indore, India and Indore, India. The team offers Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Makawao, HI
Services provided
See all 1 projectsShane Perry Marketing is focused on creating action through intelligently designed digital solutions that broaden customer bases and strengthen existing relationships. Shane Perry Marketing
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsAt BigtewiseDigital Digital Marketing Agency, we specialize in empowering authors with innovative book marketing strategies and professional design services. From stunning book covers and
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsEternal Maven is a digital innovation and product engineering company specializing in custom software development, SaaS development, and intelligent automation for startups and growing
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsMARSHAL LK, your trusted source for SEO, web design, and digital marketing solutions in Sri Lanka, is dedicated to enhancing your online presence. As the foremost SEO specialist Sri Lanka and
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Undisclosed$50 - $99 / hr2 - 9Coraopolis, PA
Services provided
See all 2 projectsPittsburgh SEO Services is an SEO agency known for its exceptional project management and responsiveness. Their services led to significant improvements, such as a 45.8% increase in phone calls and a 17.4% rise in website visits. Feedback is overwhelmingly positive, with 100% of reviewers highlighting their impressive organization and reliable service delivery.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Glasgow, Scotland
Services provided
See all 2 projectsTop Hat Business provides web development and SEO services tailored to client needs, offering value-driven solutions that enhance online presence and visibility. Overall, clients praise their effective communication, dedication to meeting requirements, and timely delivery, although some suggest improvements in project turnaround times.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
See all 1 projectsDigital Gorkhaa offers comprehensive digital marketing solutions in Delhi, empowering businesses to grow their online presence. Our services include expert SEO to boost search engine rankings,
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$50 - $99 / hr2 - 9Lancaster, TX
Services provided
Small Email Marketing company E67 Agency, is located in Lancaster, Texas and Dallas, Texas. Their services include Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Mount Pleasant, SC
Services provided
Based in Mount Pleasant, South Carolina, PalmettoSoft is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Pulley Media is an Advertising company. Their small team of employees is in Miami, Florida. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
In Helsinki, Finland, Wavemaker Finland is a small Content Marketing company. The team focuses on Content Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Centurion, South Africa
Services provided
In Centurion, South Africa, Wiggle Digital is a graphic design agency. They focus on Graphic Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Small Email Marketing company Inesh Enterprises, is located in Delhi, India and Delhi, India. The team offers Email Marketing and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9Seoul, South Korea
Services provided
Inquivix (인퀴빅스), a Conversion Optimization company, is headquartered in Seoul, South Korea. The team offers Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Billings, MT
Services provided
SkyPoint Studios is a Billings, Montana-based custom software development firm. They provide Custom Software Development and Mobile App Development and were established in 2013.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Headline Insider is a SEO company. The firm is in Mumbai, India. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bellbowrie, Australia
Services provided
Roberts Digital is an Email Marketing company. In Bellbowrie, Australia, the agency was established in 2017. Their team offers Email Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
SEO services firm Digi Bharata was founded in 2020. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9alexanderia, Egypt
Services provided
In alexanderia, Egypt, ALAANAK|شركة تسويق الكتروني في مصر اعلانك is a small Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aley Green, England
Services provided
Founded in 2018, 50 Creative Solutions is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Viral Web Media is a Digital Strategy company. The team is based in San Jose, California, and their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Long Island City, NY
Services provided
Established in 2017, ARKTOP is a pay per click agency. Their team provides Pay Per Click and Web Design.
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$1,000+Undisclosed2 - 9Paris, France
Services provided
New Market Gen, an Advertising company, was established in 2022. The firm specializes in Advertising and Branding, and is small.
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Undisclosed< $25 / hr2 - 9
Services provided
SmmTechnologies is a small Karachi, Pakistan-based social media marketing agency. The team specializes in Social Media Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2000, Sky Limit Media is a Digital Strategy company. The small team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing agency Do Marketing was established in 2019. Located in Yagoona, Australia, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Port Harcourt, Nigeria
Services provided
PL Agency is a social media marketing company. In Port Harcourt, Nigeria, the firm was launched in 2022. Their services include Social Media Marketing and Video Production.
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$1,000+< $25 / hr2 - 9Edinburgh, Scotland
Services provided
Small branding company ThisRapt Hospitality Marketing Agency, is in Edinburgh, Scotland. Their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Ranchi, India
Services provided
Optimize For SEO : SEO Consultant In India, a social media marketing agency, was launched in 2017. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+< $25 / hr2 - 9
Services provided
Social media marketing company Virtual Chain was launched in 2023. The team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
STARX INC. Is a branding agency. Their small team is based in Ontario, California and California , California. Their services include Branding and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2021, Maxly Digital Studio is a branding firm. Their team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Optyrise is a social media marketing company. The firm is located in Surat, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Agra, India
Services provided
Launched in 2024, Tech Titan Agency is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9Houston, TX
Services provided
Near Me Website Marketing is a social media marketing agency headquartered in Houston, Texas. They specialize in Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SR Digi Hub, a Digital Strategy company, is in Chettipalayam, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Malters, Switzerland
Services provided
Offpage SEO Schweiz is a web design company headquartered in Malters, Switzerland. Their services include Web Design and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Titusville, FL
Services provided
Lavender Moon Media is a social media marketing firm. They are located in Titusville, Florida. Their team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Strategy company aniket shrivastava was launched in 2024. The team provides Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Small social media marketing company iDigi Marketing, is based in Mississauga, Canada. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Anctech, a social media marketing company, offer Social Media Marketing and Web Design. They were founded in 2024.
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UndisclosedUndisclosed2 - 9Maseru, Lesotho
Services provided
Social media marketing firm Websytefy focuses on Social Media Marketing and Search Engine Optimization. They are in ogbomoso, Nigeria and Maseru, Lesotho.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Adverto, an Advertising company, offer Advertising and Marketing Strategy. They were founded in 2023.
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UndisclosedUndisclosed2 - 9
Services provided
Bloom Socially is a branding agency. They are in Rajkot, India. Their team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
TechnicALY, a Digital Strategy company, was founded in 2024. The team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Helfen Solutions is a Digital Strategy company. They were launched in 2024, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Saggart, Ireland
Services provided
Founded in 2020, Felixto Brandworks, a small branding firm, is headquartered in Saggart, Ireland. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brampton, Canada
Services provided
Seoelinks Seo Service agency is a social media marketing agency launched in 2013. The small team focuses on Social Media Marketing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.