Yroc Consulting

BACKGROUND

Please describe your company and position.

I am the Office Manager of AquaTex Restoration

Describe what your company does in a single sentence.

We are a water damage restoration company specializing in restoration and remediation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yroc Consulting to accomplish?

• Increase Local Visibility in Plano and Surrounding Areas
• Generate Qualified Leads Consistently
• Enhance Google Business Profile Presence

SOLUTION

How did you find Yroc Consulting?

Referral

Why did you select Yroc Consulting over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Yroc Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we partnered with Yroc Consulting, our main goal was simple but critical—get found online when people in Plano need emergency water damage help. In this business, being visible at the right time can make all the difference. Yroc didn’t just promise results—they delivered.

Here’s what they brought to the table:

• Local SEO Optimization: They researched and targeted the exact keywords our customers search for—things like “water damage restoration Plano TX” and “emergency water extraction.” They optimized our service pages, adjusted meta tags, and built citations across important directories to boost our authority in local search.
• Google Business Profile Optimization: Yroc made our GBP shine. They updated service categories, wrote compelling service descriptions, added fresh photos, and helped us stand out in the local map pack. We saw a clear increase in calls and inquiries directly from Google.
• Local Keyword Tracking & Competitor Analysis: They tracked how we ranked for key search terms and kept a close eye on what competitors were doing. This helped us stay ahead and adapt when needed.
  Monthly Reporting & Strategy Sessions: We weren’t left guessing. Yroc provided clear, easy-to-understand reports each month showing how our rankings and lead volume were improving. Plus, their strategy calls made it easy to understand the next steps and adjust focus when needed.
• Lead Flow Consultation: Beyond just driving traffic, they helped us fine-tune how we handle incoming leads - ensuring faster response times and better follow-up, which ultimately helped convert more of those leads into real jobs.

In short, Yroc Consulting gave us the visibility and structure we needed to grow. Their attention to detail, responsiveness, and deep understanding of local service marketing made them a true partner in helping us reach more customers when they need us most.

Key Deliverables:

• A fully optimized Google Business Profile for AquaTex Restoration
• Locally-optimized SEO service pages targeting Plano and nearby cities
• Dozens of local citations and business listings built or cleaned up
• Weekly keyword tracking dashboard to monitor search performance
• Competitor analysis reports highlighting local SEO gaps and opportunities
• Monthly reporting and strategy sessions to keep performance on track
• Lead optimization recommendations for faster, more efficient follow-ups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yroc Consulting’s work produced real, trackable improvements for AquaTex Restoration in several key areas that directly impact business growth:

Google Business Profile Call Volume Increased by 68%
Within the first 90 days, AquaTex saw a 68% increase in phone calls originating directly from their Google Business Profile. This was a direct result of improved visibility in the local map pack and enhanced GBP content.

Top 3 Rankings for Over 15 High-Intent Keywords
AquaTex began ranking in the top 3 positions on Google Maps and local search for keywords like:

• “Water damage restoration Plano TX”
• “Emergency water extraction Plano”
• “Mold remediation near me”
• “Flooded home cleanup Plano”

These high-conversion phrases led to a significant boost in qualified leads.

Service Area Visibility Expanded
Before the project, AquaTex's visibility was limited mostly to Plano. After Yroc’s optimization, they began ranking in neighboring cities such as Frisco, Allen, McKinney, and Richardson, expanding their local reach without additional ad spend.

Citation Accuracy Improved by 100%
Yroc corrected and streamlined AquaTex’s business information across 50+ local directories, removing duplicate or outdated listings. This not only strengthened local SEO but also eliminated customer confusion.

Lead Quality Improved
AquaTex reported that lead quality significantly improved - with more calls coming from customers who had already reviewed their services online and were ready to book, rather than price shoppers or misinformed inquiries.

Increased Organic Traffic
Even without running paid ads, AquaTex experienced a 42% increase in organic traffic to key service pages as a result of SEO optimization and improved search rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the standout aspects of working with Yroc Consulting was their excellent project management and communication. From the initial strategy session to ongoing performance reviews, their team kept the process smooth and transparent.

Deadlines Were Always Met:
Every milestone—whether it was the initial Google Business Profile overhaul, SEO updates, or citation building—was delivered on or ahead of schedule. We never had to chase them down or wonder where things stood.

Clear Roadmap from Day One:
Yroc laid out a step-by-step plan right at the beginning, so we always knew what was coming next. Each phase was broken down into manageable parts, with realistic timelines and clear deliverables.

Proactive Communication:
Their team provided regular updates and check-ins, ensuring we were always in the loop. If they spotted an issue or an opportunity (like a competitor making SEO moves), they alerted us first and came with a solution in hand.

Fast Response Times:
Whenever we had a question or needed clarification, they responded within 24 hours—often much faster. It felt like we had a dedicated partner on the other end who truly cared about our business.

Flexibility to Adjust Strategy:
If our needs shifted, like focusing more on expanding visibility into nearby cities, Yroc was flexible and quick to adjust the strategy. They didn’t just stick to a rigid plan; they evolved with us.

Monthly Reviews That Made Sense:
Their monthly reports weren’t just a stack of numbers. They walked us through the data, explained what it meant for our business, and gave us actionable next steps. It made us feel confident that our marketing dollars were working.

What was your primary form of communication with Yroc Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really set Yroc Consulting apart was their depth of understanding of local service businesses like ours and their proactive approach. They didn’t just focus on getting us more clicks—they focused on getting us better leads from the right customers, at the right time.

A few things that stood out:

Tailored Strategies, Not Templates: Yroc didn’t roll out a one-size-fits-all plan. They took the time to understand the water damage restoration industry—how customers search in an emergency, what they need to see to trust a provider, and how to reach them at that critical moment.

Proactive Recommendations: They didn’t wait for us to ask questions. Whether it was suggesting a new area to target or fine-tuning our Google Business Profile, they were always one step ahead, looking for ways to improve performance.

Transparency and Education: They didn’t just hand us reports—they explained what the data meant in plain language. We felt like partners in the process, not just clients being told what to do.

Yroc Consulting delivered more than just results—they provided peace of mind knowing that our online presence was in expert hands.

Are there any areas for improvement or something Yroc Consulting could have done differently?

Although Yroc is proactive with strategy suggestions, we’d love to see seasonal planning built in more formally - for example, quarterly forecasts or ideas aligned with potential weather-related spikes in water damage calls. They were always quick to adjust when we brought it up, but incorporating that into the regular workflow could take their service to the next level.

BACKGROUND

Please describe your company and position.

I am the Owner/CEO of Renalds Plumbing

Describe what your company does in a single sentence.

We provide plumbing installation and repair services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yroc Consulting to accomplish?

• Rank higher on Google for better customer visibility.

SOLUTION

How did you find Yroc Consulting?

Online Search

Why did you select Yroc Consulting over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Yroc Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been in the plumbing business for over 20 years, and like many local service companies, we relied heavily on word-of-mouth and referrals. But as times changed, we realized we needed a stronger online presence to continue growing. That’s when we partnered with Yroc Consulting, and it has been one of the best business decisions we’ve made.

Scope of Work:
Yroc Consulting took the reins on revamping our entire digital strategy. Here’s what they delivered:

• Website Redesign & Development: They built us a clean, modern, mobile-friendly website on WordPress with Elementor that highlights our services, showcases customer reviews, and makes it easy for customers to request service. They even set up service-specific pages that help us rank locally for terms like “water heater repair” and “emergency plumbing.”
• SEO Services: Their team didn’t just throw keywords onto our pages—they conducted thorough keyword research for our industry and market (even outside our immediate location), optimized meta tags, headers, content, and images, and built local citations to boost our visibility. Within a few months, we started seeing our site climb in rankings for the services that matter most to our customers.
• Google Business Profile Optimization: Yroc optimized our GBP listing, updating categories, services, and images, and implemented a strategy to gather positive reviews from satisfied customers. We noticed an immediate uptick in call volume directly from our Google listing.
• Reputation Management: They also helped set up a review generation system, making it easy for our customers to leave feedback, while gently filtering out unhappy responses so we could handle them privately. This process helped us maintain a solid 4.9-star rating across Google and Facebook.
• Facebook Ads & Lead Generation: Yroc created targeted ad campaigns that focused on specific services like sewer line repair and water heater installations. The ads drove traffic to custom landing pages designed to convert visitors into leads. We saw a noticeable increase in quote requests within the first month.
• Monthly Reporting & Strategy Calls: We receive detailed reports every month breaking down website traffic, lead volume, ad performance, and local search rankings. Plus, their team hops on a call with us to walk through everything, answer questions, and tweak strategies based on the data.

Key Deliverables:

• A fully redesigned, optimized website
• Targeted service pages with a local SEO focus
• An enhanced Google Business Profile, optimized for search and leads
• Review generation and reputation management system
• Facebook ad campaigns and landing pages that convert
• Clear monthly reporting and ongoing strategy sessions

If you’re a local service business looking to grow, Yroc Consulting is the real deal. They deliver results and genuinely care about the success of your business. We’re thrilled with the partnership and look forward to even more growth in the future!

– Matt @ Renalds Plumbing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just six months, we’ve seen:

• A 70% increase in website traffic
• A 55% increase in service calls directly attributed to Google
• A steady stream of positive reviews, which helps build trust with new customers
• And most importantly, growth in revenue, allowing us to expand our team and serve more customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the things that really set Yroc Consulting apart was their outstanding project management. From day one, they laid out a clear timeline and roadmap for every phase of the project—from initial website design drafts to SEO implementation and ad campaign launches.

• Deadlines were always met (or exceeded). Whether it was getting the first mockup of the website or launching our Google Ads campaign, they delivered each piece right on schedule, without us ever needing to chase them down for updates.
• Communication was top-notch. We always felt in the loop. Their team provided regular updates via email, and anytime we had questions or needed a tweak, they were quick to respond—usually within 24 hours (often faster). It felt like they were just as invested in our success as we were.
• They listened. We’re plumbers, not marketers, so when we had questions about how certain things worked or wanted to shift focus on a particular service, they explained the reasoning behind their strategies but also adjusted based on our business goals. It never felt like a cookie-cutter approach—they truly customized everything for our needs.
• Ongoing Support. Even after the major deliverables were complete, Yroc didn’t disappear. Their monthly strategy calls ensured we were always moving forward, adapting to market changes, and capitalizing on what was working best.

We’ve worked with other marketing companies before where we felt like just another number - but with Abigail and Cory at Yroc Consulting, we felt like a partner.

What was your primary form of communication with Yroc Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about Yroc Consulting wasn’t just the results (though those were impressive), but the way they approached our business. Here’s what made them different:

• They took the time to understand our industry. Plumbing isn’t flashy, and not every marketer gets how local service businesses operate. Yroc didn’t just throw out generic strategies—they researched our market, competitors, and customers, tailoring everything to fit our services and goals.
• They educated us along the way. Instead of just telling us what they were doing, they took the time to explain why. We felt empowered to make informed decisions about our marketing because we understood the process.
• They combined technical know-how with a personal touch. The team was approachable and down-to-earth, but also incredibly sharp when it came to SEO, web design, and advertising. That balance of expertise and genuine care is rare.
• Proactive suggestions. We didn’t have to come to them with ideas—they often came to us first with new ways to generate leads, improve our online visibility, or optimize what we were already doing.
• Their mission-minded approach. We also loved that they give back - hearing about their work in Uganda and knowing that our partnership contributed to things like building wells and supporting local communities made working with them even more meaningful.

Are there any areas for improvement or something Yroc Consulting could have done differently?

No company is perfect, and if we had to mention one area where Yroc Consulting could improve, it would be providing even more visibility into long-term strategy adjustments.

While their monthly reports and calls kept us informed on current performance, sometimes we found ourselves wanting to hear more about what’s coming next - like emerging marketing trends or proactive shifts for the next quarter. To their credit, when we asked about long-term strategy, they were quick to respond and provide insight, but having that built into the process would make their service even stronger.

Additionally, more visual data breakdowns (like charts or graphs) in reports could help us digest the numbers more quickly at a glance. That’s just a small tweak, but for a busy company like ours, it could save time.

That said, these are minor suggestions compared to the huge value they’ve brought to our business. Yroc’s willingness to listen and improve is part of what makes them such a great partner.