A Design Studio for Active Lifestyle Brands

South of LA is a design studio that specializes in branding, content creation, and strategy for active lifestyle companies that manufacture premium products. Beyond the studio walls, we use our clients’ products every day, and we draw from those experiences to create a unique, authentic voice for each of them.

Having spent years working with a prestigious roster of clientele, we understand the unique challenges that companies face when seeking to communicate the technical features of their products to customers. Our experience with the manufacturing processes of high performance goods enables us to develop visual communication tools that are powerful and effective.

$200 - $300 / hr
2 - 9
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Manhattan Beach, CA
  • 516 N Sepulveda Blvd
    Manhattan Beach, CA 90266
    United States


Midori Image


South of LA crafted a refined brand identity and creative direction for MIDORI, an industry-leading swimwear brand with a dedicated following. We have a longstanding relationship with the brand that has involved projects ranging from campaign strategy development to seasonal photo shoots and ongoing marketing support.

Ghost Image


South of LA was hired to develop the visual identity, messaging strategy, and website redesign for Ghost, a leading OEM textile and apparel technology manufacturer. The company’s products enhance comfort, performance, and utility for outdoor enthusiasts and the United States Department of Defense.

Lucy's Image


South of LA built a refreshed identity and packaging design to reflect nearly 20 years of history for Lucy’s, a family-owned, grocery business based out of Los Angeles. We helped increase engagement with their growing online customer base through modern, friendly design and the distillation of their brand image. The roll-out is complete with a comprehensive e-commerce website that is coming soon

Innovision Image


South of LA partnered with InnoVision Capital, a private money broker that arranges financing for real estate investment projects, to build a strong, modern brand identity and intuitive website. We also developed a digital loan approval system to streamline the lead generation and vetting process, marketing collateral for corporate events, and social media advertising.

Osprey Wineries Image

Osprey Wineries

South of LA created a modern visual identity for the launch of Osprey Wineries. The brand’s new logo and brand guidelines meld the ruggedness of the region with a refined aesthetic that honors their heritage and commitment to premium winemaking. We also worked with Osprey to produce a content development strategy, product packaging, and a robust offering of visual content for digital and print platforms.

Common Foods Image

Common Foods

South of LA was tapped to produce product photography to capture the vibrant personality of Common Foods, a health food company that produces instant craft ramen with real vegetables and no artificial flavors. The visuals were used to enhance product appeal and advertise an elevated flavor experience for customers.