A creative studio for active lifestyle brands.
South of LA is a creative studio based in Southern California. We specialize in strategy, content, and design for active lifestyle brands. It’s our mission to bridge the gap between impactful creative and data-driven marketing to accelerate brand growth. Whether you’re a founder with a vision, a company on the rise, or an established brand with a legacy, we will work closely with you to impact consumers and drive them to action.
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Midori
South of LA crafted a refined brand identity and creative direction for MIDORI, an industry-leading swimwear brand with a dedicated following. We have a longstanding relationship with the brand that has involved projects ranging from campaign strategy development to seasonal photo shoots and ongoing marketing support.
Ghost
South of LA was hired to develop the visual identity, messaging strategy, and website redesign for Ghost, a leading OEM textile and apparel technology manufacturer. The company’s products enhance comfort, performance, and utility for outdoor enthusiasts and the United States Department of Defense.
Lucy's
South of LA built a refreshed identity and packaging design to reflect nearly 20 years of history for Lucy’s, a family-owned, grocery business based out of Los Angeles. We helped increase engagement with their growing online customer base through modern, friendly design and the distillation of their brand image. The roll-out is complete with a comprehensive e-commerce website that is coming soon
Innovision
South of LA partnered with InnoVision Capital, a private money broker that arranges financing for real estate investment projects, to build a strong, modern brand identity and intuitive website. We also developed a digital loan approval system to streamline the lead generation and vetting process, marketing collateral for corporate events, and social media advertising.
Osprey Wineries
South of LA created a modern visual identity for the launch of Osprey Wineries. The brand’s new logo and brand guidelines meld the ruggedness of the region with a refined aesthetic that honors their heritage and commitment to premium winemaking. We also worked with Osprey to produce a content development strategy, product packaging, and a robust offering of visual content for digital and print platforms.
Common Foods
South of LA was tapped to produce product photography to capture the vibrant personality of Common Foods, a health food company that produces instant craft ramen with real vegetables and no artificial flavors. The visuals were used to enhance product appeal and advertise an elevated flavor experience for customers.