Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Established in 2021, Smart Advertisement is a Digital Strategy company. The company offers Digital Strategy and Web Development.
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$1,000+$25 - $49 / hr2 - 9Navi Mumbai, India
Services provided
AU3, a social media marketing firm, was launched in 2021. The small team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr2 - 9Savannah, GA
Services provided
Sugoi is a social media marketing agency. They provide Social Media Marketing and Digital Strategy and were launched in 2019.
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UndisclosedUndisclosed2 - 9Orp-Jauche, Belgium
Services provided
Admoro is a small social media marketing agency established in 2023. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2010, Best Web Design - Best SEO Singapore is a SEO agency. The small team focuses on Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hr2 - 9Cambridge, Canada
Services provided
Founded in 2006, Convex Studio Ltd - Digital Market Agency is a SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Fort Worth, TX
Services provided
Solkri Design is a small Fort Worth, Texas-based social media marketing company. The team provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$50 - $99 / hr2 - 9Senta, Serbia
Services provided
Launched in 2019, Dropkom Ltd., a small Performance Marketing company, is based in Senta, Serbia. Their services include Performance Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Paignton, England
Services provided
Located in Paignton, England, SuperHub is a Digital Strategy company. Founded in 2020, the team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
Services provided
Mackerel Media, a Digital Strategy company, was founded in 2010. The agency focuses on Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
PAKAR Jasa - Digital Marketing Agency is a small Jakarta Pusat, Indonesia-based Performance Marketing company. Their services include Performance Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Tanger, Morocco
Services provided
See all 1 projectsDigital Spread offers comprehensive services in Social Media Marketing, including targeted campaigns on platforms such as Facebook, Twitter, and Instagram. Reviews highlight their strong team collaboration and effective strategy development, resulting in significant reach and high conversion rates for clients. The overall feedback praises their attentive approach and successful campaign execution.
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UndisclosedUndisclosed50 - 249Burlington, MA
Services provided
See all 1 projectsExclusive Concepts, Inc. is a digital marketing firm specializing in optimizing Google Ads campaigns. Despite being acclaimed for professionalism and communication, they received critical feedback from a client, with 100% of the review indicating dissatisfaction due to increased ad spend and reduced ROI. The experience highlighted concerns about their management strategy, resulting in a net negative return on ad spend.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
SyncLab Media is a video production agency located in Dallas, Texas. Their services include Video Production and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Branding agency Yasmeen Creative specializes in Branding and Social Media Marketing. They are in London, England.
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$1,000+< $25 / hr2 - 9Surat, India
Services provided
Storeworld infotech is a social media marketing agency. Launched in 2019, the company is located in Surat, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Boulder, CO
Services provided
Digital Strategy company Space Poppy Digital is in Boulder, Colorado. Founded in 2022, the team specializes in Digital Strategy and Market Research.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2022, Light & Logic is a web design company. Their team provides Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Adzglobe is an Advertising company launched in 2019. Their services include Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2021, Wajahat Writes is a small SEO services firm located in Skardu, Pakistan and Rawalpindi, Pakistan. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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SeoWaii is a small social media marketing firm. Launched in 2019, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsInfluencers Place is a influencer marketing agency dedicated to bridging the gap between brands and creators. With a growing network of 1,000+ influencers across multiple industries and platforms,
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsBliss Integrated provides PR and demand generation services, with a focus on connecting businesses to B2B influencers. Overall feedback indicates some success in generating PR buzz, but client experiences were marred by ineffective workflows and concerns about their interpersonal strategies within client teams.
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$1,000+$25 - $49 / hr10 - 49Perth, Australia
Services provided
QL Tech is an e-commerce development company. The team specializes in E-Commerce Development and Mobile App Development and is in Perth, Australia and Ahmedabad, India.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Small web design agency Aimbulance Agency, is headquartered in Kyiv, Ukraine. Their services include Web Design and Web Development.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
ShowerThinking is a Content Marketing company. Located in Madrid, Spain and Barcelona, Spain, their team specializes in Content Marketing and Email Marketing.
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$5,000+$25 - $49 / hr10 - 49La Plata, Argentina
Services provided
QK Studio is a La Plata, Argentina-based UX design agency. They offer UX/UI Design and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Warszawa, Poland
Services provided
Digital Strategy company 180heartbeats specializes in Digital Strategy and UX/UI Design. They were launched in 2007.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Motion PR is a branding company. They are located in Chicago, Illinois, and their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Sauce Communications is a Digital Strategy company. They are based in London, England, and their services include Digital Strategy and Public Relations.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Pelham Communications is a London, England-based Digital Strategy company. They specialize in Digital Strategy and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
Services provided
Advertising company WAX Partnership Inc. Specializes in Advertising and Branding. They are headquartered in Calgary, Canada.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
The Corner is an user experience design agency. Established in 2012, the team provides UX/UI Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
Services provided
Established in 1999, Clevercherry is a small branding agency. Their team focuses on Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Fitzrovia, England
Services provided
The Bank Agency is an Advertising company. Launched in 1992, the agency is located in Fitzrovia, England. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
In Berlin, Germany, Moccu Digital Agency is a small CRM consulting and SI company. Their services include CRM consulting and SI and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Internet Exposure is an app development firm headquartered in Minneapolis, Minnesota. Their services include Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Rock-it promotions, inc., a public relations agency, was established in 2000. They offers Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
HexaGroup is an UX design agency. They are in Houston, Texas and Paris, France and have small team. Their services include UX/UI Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Fell Swoop is an UX agency. In Seattle, Washington, their team specializes in UX/UI Design and Branding.
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$5,000+$50 - $99 / hr10 - 49Edmonton, Canada
Services provided
Based in Edmonton, Canada, SOS Media Corp is a small branding agency. Their services include Branding and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
Services provided
ChampionManagement is a small public relations firm based in Addison, Texas. The team focuses on Public Relations and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Mérida, Mexico
Services provided
Established in 2004, Sistemex is a mobile application development firm. The small team focuses on Mobile App Development and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Centennial, CO
Services provided
Get Found Fast is a Digital Strategy company founded in 2010. The agency focuses on Digital Strategy and Search Engine Optimization, and is small.
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$5,000+$50 - $99 / hr10 - 49Denver, CO
Services provided
Screen Pilot is a small Digital Strategy company located in Denver, Colorado. Their services include Digital Strategy and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
BOLD Worldwide is a small Advertising company headquartered in New York, New York. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
CCF is an Advertising company. Launched in 1979, the company is based in Minneapolis, Minnesota. Their team offers Advertising and Branding.
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$10,000+Undisclosed10 - 49New Orleans, LA
Services provided
Founded in 1997, Trumpet is a branding company. Their services include Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
In London, England and Jing’an District, Shanghai, China, Qumin is a PPC company. They provide Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Founded in 2008, Wonderful Creative Agency is a small London, England-based pay per click company. Their team offers Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.