Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999San Diego, CAServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Motion and Still Inc. Is a social media marketing agency and video production agency. The team focuses on Social Media Marketing and Video Production, and the firm is located in Toronto, Canada.
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UndisclosedUndisclosed2 - 9
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Launched in 2007, Tosh Media is a graphic design agency and social media marketing firm. Their services include Graphic Design and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Los Angeles, CAServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Words That Sell is a SEO company and social media marketing firm. They are based in Toronto, Canada and have small team. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Allentown, PA
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DAY Vision Marketing is a social media marketing agency. The Allentown, Pennsylvania-based firm was launched in 2003. Their team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
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Founded in 1982, Graphtech is a small social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Spring Hill, TN
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Established in 2016, Ace Local SEO is a SEO services firm and social media marketing agency. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Speedupshare.com INC is an Email Marketing and social media marketing firm. Founded in 2017, the firm focuses on Email Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr50 - 249Montréal, CanadaServices provided
See all 10 projectsinBeat Agency is a digital marketing firm specializing in influencer marketing and user-generated content creation. Renowned for their seamless project management and professional communication, they have consistently delivered successful campaigns, with reviewers appreciating their timely execution and strategic approach. Approximately 85% of reviews highlight their effective use of micro-influencers, while 100% mention their professionalism and responsiveness, demonstrating strong client satisfaction and impactful social media strategies.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency is a digital marketing firm specializing in social media management, online branding, and social media strategy. Reviews highlight their impressive expertise, efficiency, and tailored solutions, resulting in significant improvements such as a 40% increase in organic traffic and a 25% rise in conversion rates. Approximately 80% of reviews emphasize their alignment with client values and effective communication.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a dynamic digital marketing agency specializing in Social Media Marketing, Online Branding, and Digital Marketing strategies. The majority of reviews highlight their proficiency in developing effective Social Media Strategies and managing successful Social Media Campaigns, with clients noting timely delivery and proactive communication. Approximately 90% of feedback is positive, with clients praising their innovative approach and strategic creativity in optimizing marketing channels.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency and web development company 1337 Services is based in Toronto, Canada. They provide Social Media Marketing and Web Development and were established in 2014.
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UndisclosedUndisclosed2 - 9Subiaco, Australia
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Digital Domination is a small Advertising and social media marketing company. They offer Advertising and Social Media Marketing and were founded in 2011.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 24 projectsVolterra is a renowned digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and Online Branding. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and client responsiveness. Clients consistently commend Volterra's ability to significantly enhance engagement metrics and brand visibility across multiple platforms, citing their expertise and collaborative approach as standout qualities.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, social media strategy, and online branding. Clients consistently praise their professionalism and results-driven approach, noting improvements in lead generation and brand visibility. Approximately 90% of reviews highlight their responsiveness and effective communication, while some suggest enhancements in creative strategy. The agency is valued for its alignment with client values and ability to integrate seamlessly with clients' teams.
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UndisclosedUndisclosed2 - 9West Perth, Australia
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Slinky Digital, a small SEO services firm and social media marketing firm, is based in West Perth, Australia. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Duluth, GA
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Mogul Media Solutions, LLC is a small Mobile & App Marketing and social media marketing firm located in Duluth, Georgia. The team provides Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii Biz Marketing is a small Honolulu, Hawaii-based Mobile & App Marketing and social media marketing company. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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ZuTech Media is a small Mobile & App Marketing and social media marketing agency based in Colorado Springs, Colorado. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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In Boca Raton, Florida, Ten Golden Rules is a SEO company and social media marketing agency. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Mobile & App Marketing and social media marketing firm Strategic Growth Concepts was launched in 2002. The small team specializes in Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Natchez, MS
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Launched in 2016, Open Market Design Co is a small branding agency and social media marketing agency located in Natchez, Mississippi. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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The Eversole Group, an Advertising and social media marketing firm, is based in Ridgeland, Mississippi. They focus on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Email Marketing and social media marketing firm Boutique Window specializes in Email Marketing and Social Media Marketing. They were established in 2012.
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UndisclosedUndisclosed2 - 9
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Headquartered in Jackson, Mississippi, Ad Agent LLC is an Advertising and social media marketing firm. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Totally Digital Media is an Other Digital Marketing and social media marketing agency in Tupelo, Mississippi. They focus on Other Digital Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Social Media Unicorn is an Advertising and social media marketing firm. Their team is located in Las Vegas, Nevada and provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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High Proof Media is a social media marketing agency established in 2016. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Linn Creek, MO
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In Linn Creek, Missouri, Ozark Web Design is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Valrico, FL
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Social media marketing firm Contact Media Inc. Is located in Valrico, Florida. They specialize in Social Media Marketing and Email Marketing and were founded in 2006.
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UndisclosedUndisclosed2 - 9Newark, NJ
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The Digital Strategists is a SEO agency and social media marketing firm founded in 2009. The small team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Woodbridge Township, NJ
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Smek Digital Consulting is a SEO agency and social media marketing agency in Woodbridge Township, New Jersey. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Stafford Township, NJ
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Gauss Digital Marketing, a SEO company and social media marketing company, provides Search Engine Optimization and Social Media Marketing. The company is located in Stafford Township, New Jersey.
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UndisclosedUndisclosed2 - 9Wallingford, CT
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Small SEO company and social media marketing company WolfPack Media Group, LLC, is in Wallingford, Connecticut. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Rafael, CA
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PRUnderground.com is a small SEO agency and social media marketing agency in San Rafael, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Matawan, NJ
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Launched in 2013, Salty By Nature Media is a SEO agency and social media marketing agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brandon, MS
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My Media Marketing, LLC is a social media marketing agency and web design company. They are located in Brandon, Mississippi and have small team. They provide Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9McMinnville, OR
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Suite 4 is a social media marketing agency. They were established in 2008, and their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Denver, CO
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Socially Powered is a branding company and social media marketing agency. In Denver, Colorado, their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Salem, OR
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Based in Salem, Oregon, Nickles Media is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Holmdel, NJ
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Established in 2018, TruCreatives is a small Holmdel, New Jersey-based SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Edison, NJ
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Founded in 2012, Hyperboost Marketing is a SEO agency and social media marketing company. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Maplewood, NJ
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Located in Maplewood, New Jersey, Pershing Strategy Group is a small SEO services firm and social media marketing agency. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9South Hampton, NH
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Wise To Be Social is a Marketing Strategy and social media marketing firm. They are in South Hampton, New Hampshire and have small team. They offer Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hampton, NH
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Launched in 2011, Social Kitchen is a Marketing Strategy and social media marketing agency. In Hampton, New Hampshire, the team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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NetLink SolutionZ is a social media marketing company and web design agency. They are in Ridgeland, Mississippi and have small team. They specialize in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Brinks Web Solutions is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is located in Sioux Falls, South Dakota.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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NuClix Digital Marketing is a social media marketing agency located in Murfreesboro, Tennessee. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Elizabeth, NJ
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TL Websites is a small SEO agency and social media marketing agency in Elizabeth, New Jersey. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Elite Web STL is a social media marketing agency. They are headquartered in St. Louis, Missouri and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9High Bridge, NJ
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Data Voice Marketing + Public Relations is a High Bridge, New Jersey-based Email Marketing and social media marketing firm. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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7AM is a social media marketing agency. Their small team is based in Santo Domingo, New York. Their services include Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Milk Boutique Creativa is a branding agency and social media marketing firm. Their small team is in Santo Domingo, New York. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Rubycom, a social media marketing company, is in Santo Domingo, Dominican Republic. The team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Pantoja, Dominican Republic
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Established in 2017, Fenomenal Artz is a social media marketing firm. The company offers Social Media Marketing and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Clipping is a PR company and social media marketing agency. Their small team is headquartered in Santo Domingo, Dominican Republic. Their services include Public Relations and Social Media
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49
Ability to deliver
37.6/40.019.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.1/40.020/20 Reviews9.6/10 Clients & Experience3.4/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
33.6/40.019.2/20 Reviews9.6/10 Clients & Experience4.8/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
31.6/40.016.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.3/40.016.2/20 Reviews9.9/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
31.3/40.017.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
31.2/40.015.8/20 Reviews9.4/10 Clients & Experience6.1/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
31.2/40.016.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
50% Social Media Marketing50% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.8/40.016.8/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
30.7/40.016.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
30.7/40.016.8/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.4/40.016.8/20 Reviews8.6/10 Clients & Experience5/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
30.3/40.016.8/20 Reviews9/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
30.3/40.016.2/20 Reviews8.9/10 Clients & Experience5.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.1/40.017.2/20 Reviews8.4/10 Clients & Experience4.5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30/40.015.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
29.9/40.016.2/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$100 - $149 / hr2 - 9
Ability to deliver
29.8/40.016/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Social Media Marketing20% Other
Latest Social Media Marketing Articles
See all articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.