Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Reputation Ink is a Content Marketing company. The Jacksonville, Florida-based agency was launched in 2011. Their services include Content Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Charleston, SC
Services provided
Sweetgrass Marketing, LLC is a web design agency headquartered in Charleston, South Carolina. They provide Web Design and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
Services provided
Webtyde Internet Marketing is a SEO company. Based in New Orleans, Louisiana, their small team offers Search Engine Optimization and Social Media Marketing. The agency was founded in 2001.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Marketing Magnitude, an Email Marketing company, is in Las Vegas, Nevada. They provide Email Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Axcel Digital, a small Email Marketing company, is located in Kuala Lumpur, Malaysia. The team focuses on Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Wave Evolution is an Email Marketing company. They were established in 2007, and their services include Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Tamil Nadu, India, Tahr SEO is a PPC agency. Launched in 2017, the team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr2 - 9Winnipeg, Canada
Services provided
TMD Marketing is a Winnipeg, Canada-based pay per click company. They provide Pay Per Click and Search Engine Optimization and were founded in 2015.
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UndisclosedUndisclosed2 - 9Montréal, Canada
Services provided
Founded in 2012, Omnivision Design is a Logo company. The team focuses on Logo and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Lucky Pig Ltd is a small branding agency headquartered in Dublin, Ireland. The team offers Branding and Graphic Design.
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Undisclosed$150 - $199 / hr2 - 9Dublin , Ireland
Services provided
Comit Communications & Marketing is a PR company. They are in Dublin , Ireland, and their services include Public Relations and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
EJenn Solutions, Inc. Is a Content Marketing company. The team provides Content Marketing and Digital Strategy and is headquartered in Orlando, Florida.
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UndisclosedUndisclosed2 - 9Eastpointe, MI
Services provided
Fusion Marketing is a branding agency headquartered in Eastpointe, Michigan. They offer Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Crowley, LA
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Launched in 2011, Raxxar Digital Marketing is a Logo company. The team specializes in Logo and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Founded in 2014, Marketing For You - Toronto is a pay per click agency. The firm focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Quickensol IT Solutions is a SEO company. Launched in 2017, the agency specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Communications Counsel is a PR company. The Columbus, Ohio-based firm was established in 1999. Their team provides Public Relations and Advertising.
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$5,000+$150 - $199 / hr2 - 9Jacksonville, FL
Services provided
Nuera Marketing is a social media marketing firm. Their small team of employees is headquartered in Jacksonville, Florida. Their team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Iowa City, IA
Services provided
Running Robots, a Digital Strategy company, is headquartered in Iowa City, Iowa. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scarborough, ME
Services provided
Web design agency OSC Web Design was launched in 2012. The small team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Lunenburg, MA
Services provided
Graphic design company Apex Production was launched in 1999. The team provides Graphic Design and Search Engine Optimization and is headquartered in Lunenburg, Massachusetts.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
SEO agency Atlanta SEO Pro, LLC is in Atlanta, Georgia. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Buford, GA
Services provided
SEO company Make It Loud, Inc. Is based in Buford, Georgia. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lebanon, NH
Services provided
Hydrate Marketing is a graphic design agency founded in 2013. Their team provides Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bay St. Louis, MS
Services provided
Jaimee Designs Web Studio is a small Bay St. Louis, Mississippi-based print design agency. Their services include Print Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Harrison, TN
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Iwi Web Solutions is a web design company. Launched in 2004, their team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9South Bend, IN
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Content Marketing company Sharp Wilkinson was established in 2018. The team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Tiranë, Albania
Services provided
IRegisterAL, a Digital Strategy company, was founded in 2007. The small team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Düsseldorf, Germany
Services provided
Video production agency Neiser Filmproduktion was established in 2010. The agency specializes in Video Production and Advertising.
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$1,000+$150 - $199 / hr2 - 9Durham, NC
Services provided
Local Presence SEO, LLC is a PPC company. The agency is based in Durham, North Carolina. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Morristown, NJ
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Based in Morristown, New Jersey, StrixMedia is a Corporate Photography company. They provide Corporate Photography and Social Media Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
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Kemb GmbH is a cloud consulting & SI company. In München, Germany, the company offers cloud consulting & SI and Content Marketing.
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UndisclosedUndisclosed2 - 9Medford, OR
Services provided
Conversion Optimization company Generation Web is headquartered in Medford, Oregon. The team focuses on Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nettleham, England
Services provided
Public relations agency Carrington Communications was established in 2016. The team offers Public Relations and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Mobile app development company Nexis Novus Technology is based in Kuala Lumpur, Malaysia. Their services include Mobile App Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Cambridge, England
Services provided
Based in Cambridge, England, Clickscope is a Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Nottingham, England
Services provided
Telephone answering service Flamingo Digital is in Nottingham, England. Founded in 2018, the team offers Call Center Services and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Wah, Pakistan
Services provided
Mediahicon is a SEO agency founded in 2015. The agency offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 95th Floor, England
Services provided
One of One Social Media Marketing Agency is a social media marketing agency. Established in 2018, the agency focuses on Social Media Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Sacramento, CA
Services provided
Located in Sacramento, California, Architected Relations is a small social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Amsterdam, Netherlands
Services provided
Ranking Arrow is a SEO company launched in 2018. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Brampton, Canada
Services provided
WebAxis is a PPC company. Headquartered in Brampton, Canada, the company was founded in 2012. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Industrial Area, India
Services provided
Launched in 2006, Animon Live is a Content Marketing company. The team offers Content Marketing and Email Marketing.
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$1,000+Undisclosed2 - 9Maitland, FL
Services provided
Social media marketing company On Target Digital Marketing is headquartered in Maitland, Florida. They focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Small public relations company Lexington Public Relations, is based in Seattle, Washington. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9İstanbul, Türkiye
Services provided
Services Neo is a SEO agency. Headquartered in İstanbul, Türkiye, their small team provides Search Engine Optimization and Social Media Marketing. The firm was founded in 2012.
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$1,000+$50 - $99 / hr2 - 9Chester-le-Street, England
Services provided
Madhouse Media Ltd is a social media marketing company. Established in 2015, the team provides Social Media Marketing and Web Design. The company is headquartered in Chester-le-Street, England.
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UndisclosedUndisclosed2 - 9Swindon, England
Services provided
O'Brien Media Ltd is a social media marketing agency. Launched in 2007, the team focuses on Social Media Marketing and Email Marketing. The firm is in Swindon, England.
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$1,000+$100 - $149 / hr2 - 9
Services provided
JVF Solutions is a web design company. In FRAMINGHAM, Massachusetts, the agency was established in 1998. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Caliston Ltd is a social media marketing agency based in London, England. They specialize in Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.