Top Social Media Marketing Agencies
67,957 Companies
List of the Top Social Media Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
5% Social Media Marketing70% Search Engine Optimization5% AI Consulting +4 services5% Content Marketing5% Email Marketing5% Pay Per Click5% Web DevelopmentSee all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
Reviews mention Exceeds expectations
Clients consistently report that WebFX exceeds expectations across various projects. One client noted a 150% year-over-year increase in website traffic and a 40%-60% increase in lead generation, attributing this success to WebFX's exceptional project management and clear communication. Another client highlighted their ability to resolve issues swiftly and effectively, which exemplified professionalism. Overall, clients praised WebFX for their expertise, personalized approach, and outstanding results, often expressing satisfaction with the timely delivery of high-quality work.-
SEO, PPC & Digital Strategy for IT Services Company
5.0 Nov 12, 2024There were no areas for improvement; our experience with WebFX was seamless. They consistently delivered high-quality work on time and exceeded our expectations throughout the project.
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SEO & CRM Implementation for Spiritual Retreat Center
5.0 Oct 11, 2023With my own account manager and team of specialists, WebFX exceeded expectations by monthly in depth reporting, immediate action to solve snags and issues, positive pleasant attitude, goal setting, and excellent communication.
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SEO Services for Laboratory Equipment Manufacturer
5.0 Oct 11, 2023Honestly the best SEO company I have worked with to date. They've exceeded my expectations.
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SEO & Web Dev for Freight Company
5.0 May 4, 2023Without fail, WebFX continued to meet timelines and deadlines with deliverables and allowed for time to be scheduled in for drafting, editing, feedback and more allowing for clear understanding from both parties. They met and exceeded my expectations for a provider in this industry.
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SEO, PPC, CRO & Social Media Advertising for Light Therapy Company
5.0 Apr 27, 2022It’s very refreshing how they set the expectations very high but meet — if not exceed — them every time. They set deadlines well and constantly let us know what they’ve accomplished and what they’ll be working on next.
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30 of 35 Social Media Marketing reviews are 5 stars1 new review for Social Media Marketing in past 6 months$50,000 – $199,999 avg. project costRead 35 ReviewsSocial Media Marketing PROJECT HIGHLIGHT
SEO & Social Media Marketing for Chemical Company
5.0 — WebFX provided SEO and digital marketing services for a chemical company. The team managed SEO, ad development, and content development to increase target audience awareness and drive website Read moreWas this helpful?
Industry Experience
WebFX has demonstrated expertise across various industries, including Manufacturing, Financial Services, Retail, and Healthcare. Clients commend their project management, consistent communication, and effective SEO/PPC strategies leading to increased website traffic and conversion rates. Positive feedback highlights WebFX's adaptability to unique business needs and strong customer focus. Overall, sentiment is overwhelmingly positive, particularly in Manufacturing and Healthcare, where measurable growth in leads and market presence has been reported.
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Business services Real estate Construction Manufacturing Retail Food & Beverage Financial services Transportation Chemicals & Biotechnology HVAC Consulting Information technology Legal Engineering Supply Chain, Logistics, and Transport Non-profit Hospitality & leisure Education Software Medical Home Services Healthcare Plumbing Other industries Dental Consumer Products Arts, entertainment & music eCommerce Nonprofit Automotive Wellness & Fitness Energy & natural resources Agriculture Food & Beverages Logistics & Supply Chain IT Services Design Beauty & Cosmetics Environmental Services Gambling Utilities Sports Media Human Resources Other Industry Advertising & marketingWas this helpful?
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$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
50% Social Media Marketing25% Video Production15% Advertising +1 service10% Video MarketingSee all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
Reviews mention Reasonable pricing
Clients have praised SociallyIn for their reasonable pricing, noting that their project costs ranged from $4,000 to $5,000. A client highlighted the company's ability to execute projects on time and within budget, emphasizing their focus on achieving specific goals. Overall, the sentiment regarding pricing is positive, with clients feeling that they received good value for the services provided.-
SMM for Gardening Accessories Company
4.5 Dec 14, 2015SociallyIn also executes their projects on time and within budget.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that SociallyIn offers strong value for money, with many highlighting competitive pricing and effective results. For instance, a client from Emma—The Sleep Company noted that SociallyIn's services fit their budget while providing great value. Similarly, Greenworlder emphasized the agency's good value for cost and high ratings. Overall, feedback indicates a positive sentiment regarding cost-effectiveness, underscored by measurable outcomes such as increased engagement and revenue generation.Was this helpful?
More responsive than most other service providers
Get in TouchSociallyin is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
80% Social Media Marketing15% Digital Strategy5% AdvertisingSee all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
Reviews mention High-quality work
Clients have praised Iron Roots for delivering high-quality work that significantly enhances their online presence. The Senior Marketing Communications Expert at Advantest America Inc. highlighted their dedication and timely delivery, noting, "Everyone is very dedicated to the customer's project." Similarly, the Owner of GoHardin LLC commended the impressive quality of deliverables, stating they provided valuable insights that shaped the company's identity. Overall, feedback reflects a strong sentiment of satisfaction with the quality of work produced by Iron Roots.-
Digital Strategy, SMM & Advertising for Tax & Advisory Co
5.0 Aug 21, 2024The deliverables' quality was impressive and communicated what we had decided in the meetings.
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Industry Experience
Iron Roots has effectively served diverse industries, including Construction, Education, and other sectors like glass and semiconductor technology. Clients praised their expertise in social media strategies, content creation, and campaign management, highlighting a significant increase in engagement and brand visibility. Overall sentiment is positive, with companies appreciating their collaboration, timely deliverables, and innovative approaches, making Iron Roots a strong fit for clients seeking effective marketing solutions across these industries.
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Education Construction Consumer Products Engineering ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchIron Roots is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosedFreelancer
Services provided
10% Social Media Marketing20% Search Engine Optimization20% Web Design +4 services20% Web Development10% Content Marketing10% Email Marketing10% IT Managed ServicesSmall SEO agency MH Web Development, is based in Charleston, Illinois. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerLondon, England
Services provided
10% Social Media Marketing20% Corporate Training & Coaching20% Market Research +3 services20% Marketing Strategy20% Public Relations10% Content MarketingMore Diverse Voices is a public relations firm. The small London, England-based team specializes in Public Relations and Market Research. The agency was founded in 2021.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
50% Social Media Marketing10% Marketing Strategy10% Pay Per Click +5 services10% Sports Marketing5% Mobile App Development5% Search Engine Optimization5% Web Design5% Web DevelopmentSee all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read moreMore responsive than most other service providers
Get in TouchSocial Media HQ is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
15% Social Media Marketing50% Media Planning & Buying20% Pay Per Click +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
Reviews mention Creative
Clients have expressed high satisfaction with Hotspex Media's creative capabilities, noting their innovative strategies and deep understanding of products. One client highlighted their effective management of PPC campaigns and the insightful suggestions for enhancing creative assets. The team's ability to coordinate with other vendors and adapt schedules as needed was also praised. Overall, feedback indicates that Hotspex Media excels in delivering tailored and impactful creative solutions, with no significant areas for improvement identified.-
Digital Strategy & PPC Campaigns for Manufacturing Company
5.0 Sep 21, 2020I appreciate that they take the time and energy to understand our products so that they can navigate our markets. They’re an innovative company with an amazing strategy around positioning and repositioning their clients.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently praised Hotspex Media for delivering exceptional value for money. Notably, one client mentioned they chose Hotspex for 'good value for cost' and experienced an increase in return on advertising spend (ROAS). Another client highlighted their ability to manage budgets effectively while achieving significant results, stating, 'they always make it work.' Overall, feedback indicates a strong sentiment of satisfaction regarding cost-effectiveness and the quality of services provided.Was this helpful?
More responsive than most other service providers
Get in TouchHotspex Media is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
20% Social Media Marketing10% Advertising10% Digital Strategy +6 services10% Ecommerce Marketing10% Email Marketing10% Graphic Design10% Media Planning & Buying10% Pay Per Click10% Search Engine OptimizationSee all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
Reviews mention High-quality work
Clients consistently commend Soup Agency for delivering high-quality work and exceptional results. One client highlighted their ability to decrease cost per lead significantly while maintaining strong performance. Another noted the agency's expertise and educational approach, resulting in improved lead quality. The commitment to client relationships and timely project delivery further reinforces their reputation for excellence. Overall, feedback reflects high satisfaction with the quality and effectiveness of the services provided.-
PPC Services for Video Production Agency
5.0 Aug 10, 2022Since implementing their strategy, we have seen a vast improvement in the quality of leads. Before Soup, we got a lot of leads, but they were all bad. They are now more pinpointed to our services, we are so excited.
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9 of 10 Social Media Marketing reviews are 5 stars1 new review for Social Media Marketing in past 6 months$10,000 – $49,000 avg. project costRead 10 ReviewsSocial Media Marketing PROJECT HIGHLIGHT
Facebook & Instagram Ads for FMCG Distributor
5.0 — Soup Agency provides digital marketing services for an FMCG distributor. Their work focuses on creating strategic Facebook and Instagram Ads. Read moreWas this helpful?
Industry Experience
Soup Agency has demonstrated expertise across various industries, including Healthcare, Education, eCommerce, and Consumer Products, receiving positive feedback for their strategic marketing solutions. Clients note their strengths in enhancing brand awareness, improving sales conversions, and optimizing digital marketing strategies. Overall sentiment is highly favorable, highlighting their effective communication, project management, and ability to deliver measurable results, making them suitable for businesses seeking growth in these sectors.
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Healthcare Consumer Products Education eCommerce Supply Chain, Logistics, and Transport Design Consulting Automotive Beauty & Cosmetics Hospitality & leisure Advertising & marketing Wellness & Fitness Food & Beverages Manufacturing IT Services Transportation Nonprofit Retail Financial services SoftwareWas this helpful?
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UndisclosedUndisclosedFreelancer
Services provided
10% Social Media Marketing20% Branding20% Graphic Design +3 services20% Logo20% Packaging Design10% Email MarketingQALA Creative is a branding firm. They offer Branding and Graphic Design and were launched in 2023.
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UndisclosedUndisclosedFreelancer
Services provided
10% Social Media Marketing20% Branding20% Graphic Design +4 services20% Packaging Design10% Content Marketing10% Email Marketing10% LogoSamone Shepherdson is a branding company established in 2017. Located in Melbourne, Australia, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerFranklin, TN
Services provided
10% Social Media Marketing20% Fractional CMO Services20% Pay Per Click +4 services20% Search Engine Optimization10% Conversion Optimization10% Email Marketing10% Web DesignSource Local Media, a SEO agency, specializes in Search Engine Optimization and Pay Per Click. The agency is based in Franklin, Tennessee.
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UndisclosedUndisclosedFreelancerRocky View County, Canada
Services provided
10% Social Media Marketing20% Graphic Design20% Search Engine Optimization +5 services10% Branding10% Content Marketing10% Email Marketing10% Logo10% Marketing StrategySmall SEO company Tallis Graphic & Web Design, is headquartered in Rocky View County, Canada. Their services include Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosedFreelancer
Services provided
10% Social Media Marketing20% Branding20% Search Engine Optimization +4 services20% Web Development10% Content Marketing10% Logo10% Web DesignFounded in 2023, UX SITE Agency is a small branding agency in Carrollton, Texas. Their team provides Branding and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.
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