Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
Index is a Conversion Optimization company. Established in 2009, the company specializes in Conversion Optimization and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
Tribu, a branding agency, is headquartered in San Antonio, Texas. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$150 - $199 / hr10 - 49Chesire, England
Services provided
Marketing Signals is a pay per click company. The firm is based in Chesire, England. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Wilton, England
Services provided
Cariad Marketing Ltd is a SEO services firm headquartered in Wilton, England. Established in 2009, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Brainchild Studios is a website development firm. Their small team of employees is in Milwaukee, Wisconsin and Chicago, Illinois. Their team provides Web Development and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Bangalore SEO Company, a SEO agency, is in India. Launched in 2009, the team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49London , England
Services provided
Established in 2007, Assertive is a small SEO agency in London , England. Their team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+Undisclosed10 - 49Hyderabad, India
Services provided
AcuteSoft Solutions is a Digital Strategy company. Established in 2008, the company provides Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
Media Venue is a Direct Marketing company. Founded in 1994, the firm focuses on Direct Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
Services provided
Sixth Story, a Content Marketing company, is located in Birmingham, England and London, England. Their services include Content Marketing and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Coventry, England
Services provided
Established in 2005, Rawww is a small Advertising company. Their team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Advertising company WAX | Healthcare Marketing is based in Miami, Florida. Established in 1987, the team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49AAF, Argentina
Services provided
Agencia Mejor Digital, a small Advertising company, is located in AAF, Argentina. Their services include Advertising and Logo.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Rosemont Media is an Advertising company. They are located in San Diego, California. Their team specializes in Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Columbia, MD
Services provided
Maroon PR is a graphic design company. Their small team is based in Columbia, Maryland. Their services include Graphic Design and Media Planning & Buying.
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$25,000+$50 - $99 / hr10 - 49Gembloux, Belgium
Services provided
Universem is a Content Marketing company. Headquartered in Gembloux, Belgium and Oudergem, Belgium, the agency specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Helsinki, Finland
Services provided
Established in 2000, Netprofile is a small Advertising company headquartered in Helsinki, Finland. Their team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Piscataway, NJ
Services provided
Red Dash Media is a SEO agency. The team specializes in Search Engine Optimization and Web Design and is located in Piscataway, New Jersey and New Delhi, India.
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$5,000+$100 - $149 / hr10 - 49Dublin, Ireland
Services provided
Fuzion Communications, a small public relations agency, is headquartered in Dublin, Ireland and Cork, Ireland. The team specializes in Public Relations and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
Yeager Marketing is a small Phoenix, Arizona-based Content Marketing company. The team provides Content Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Lima, Peru
Services provided
Data Trust Peru is an Advertising company. Based in Lima, Peru, the firm focuses on Advertising and E-Commerce Development.
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$1,000+$50 - $99 / hr10 - 49Midrand, South Africa
Services provided
WSIOMS is a Digital Strategy company. They are in Midrand, South Africa, and their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Boulder, CO
Services provided
Public relations firm Catapult PR-IR was launched in 1999. In Boulder, Colorado, the team focuses on Public Relations and Content Marketing.
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Undisclosed< $25 / hr10 - 49Kolkata, India
Services provided
Founded in 2000, Submitcube is a social media marketing agency. The firm provides Social Media Marketing and UX/UI Design.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
The Rosen Group is a public relations agency. The New York, New York-based company was established in 1984. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
Headquartered in Cape Town, South Africa, Shift ONE Digital is an Email Marketing company. They provide Email Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Québec, Canada
Services provided
Graph Synergie, a small branding company, is located in Québec, Canada. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Birmingham, AL
Services provided
Uptick Marketing is a small Content Marketing company founded in 2014. Their team provides Content Marketing and Marketing Strategy.
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$25,000+$100 - $149 / hr10 - 49
Services provided
Content Marketing company Write2market, Inc. Is in Atlanta, Georgia. Their services include Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Darien, CT
Services provided
Noble House Media is a Digital Strategy company established in 2010. The team focuses on Digital Strategy and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49San Diego, CA
Services provided
Now Media Group is a Content Marketing company. They offer Content Marketing and Pay Per Click and were launched in 2009. The agency is in San Diego, California.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Cutline Communications is an Advertising company. They are located in San Francisco, California and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New Haven, CT
Services provided
Headquartered in New Haven, Connecticut, GEM Advertising is a small branding agency. The team offers Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
Services provided
Advertising company CRM Medya is headquartered in İstanbul, Türkiye. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Tommy is an Advertising company launched in 2009. The agency specializes in Advertising and Digital Strategy, and is small.
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$5,000+$150 - $199 / hr10 - 49Pyrmont, Australia
Services provided
The Dubs is a Content Marketing company. The team focuses on Content Marketing and Media Planning & Buying, and the firm is based in London, England and Pyrmont, Australia.
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UndisclosedUndisclosed10 - 49Melbourne, FL
Services provided
Black Tie Digital Marketing, a graphic design agency, is based in Melbourne, Florida and Lake Mary, Florida. Founded in 2010, the team focuses on Graphic Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Chennai, India
Services provided
Digital Strategy company Echovme Digital was launched in 2009. The team provides Digital Strategy and Search Engine Optimization and is in Chennai, India.
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UndisclosedUndisclosed10 - 49Abilene, TX
Services provided
Headquartered in Abilene, Texas, Jemully Media is a Content Marketing company. Established in 2011, the team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Warrington, England
Services provided
Mosaic Digital Media is a web design agency. Founded in 2016, the firm is located in Warrington, England. Their team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Acorn Marketing is an Email Marketing company. In Colorado Springs, Colorado, their small team provides Email Marketing and Search Engine Optimization. The firm was established in 2002.
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$1,000+< $25 / hr10 - 49Wrocław, Poland
Services provided
INPOZYCJONOWANIE is a small Wrocław, Poland-based Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Lancaster, PA
Services provided
Headquartered in Lancaster, Pennsylvania, Tower Marketing is a Content Marketing company. Launched in 1997, the team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49München, Germany
Services provided
Based in München, Germany, HBI PR & Marketing is a public relations firm. They offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Palma, Spain
Services provided
Web design agency Refineria specializes in Web Design and Search Engine Optimization. They were founded in 2003.
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$10,000+Undisclosed10 - 49Berlin, Germany
Services provided
Paranoid Internet, a Digital Strategy company, focus on Digital Strategy and Email Marketing. They were launched in 2013.
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$10,000+$100 - $149 / hr10 - 49Dublin 2, Ireland
Services provided
Based in Dublin 2, Ireland, McCann Dublin is an UX design company. They provide UX/UI Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49Milano, Italy
Services provided
HealthCom Consulting is a public relations firm founded in 2005. Their team provides Public Relations and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Roelofarendsveen, Netherlands
Services provided
Reach Digital is an e-commerce development company headquartered in Roelofarendsveen, Netherlands. They provide E-Commerce Development and UX/UI Design.
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UndisclosedUndisclosed10 - 49McLean, VA
Services provided
W2 Communications, a small Email Marketing company, is in McLean, Virginia. Their services include Email Marketing and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.