Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
SEO company TrueMediaTech was established in 2015. The team provides Search Engine Optimization and Pay Per Click and is based in Ghaziabad, India.
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UndisclosedUndisclosed2 - 9Santiago de Surco, Peru
Services provided
Branding firm La Ventana Gris provides Branding and Graphic Design. They are in Santiago de Surco, Peru.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed50 - 249Alexandria, Egypt
Services provided
TAC Universe is a media planning and buying agency in Alexandria, Egypt and Sheikh Zayed, Egypt. They offer Media Planning & Buying and Social Media Marketing and were founded in 2011.
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$1,000+$50 - $99 / hr2 - 9Valledupar, Colombia
Services provided
Serfan SEO is a SEO services firm in Valledupar, Colombia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Media Up Shift is a Delhi, India-based SEO company. Launched in 2017, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mississauga, Canada
Services provided
Social media marketing agency Codeteck is based in Mississauga, Canada. They offer Social Media Marketing and Search Engine Optimization and were established in 2021.
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$1,000+$50 - $99 / hr50 - 249Indianapolis, IN
Services provided
Webified is an Indianapolis, Indiana-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$10,000+$50 - $99 / hr10 - 49
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Nakitel is a web development company headquartered in Kiev, Ukraine. They offer Web Development and E-Commerce Development and were established in 2006.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Onebox Hub, a SEO company, was established in 2016. The team specializes in Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
See all 1 projectsAtharva Creative Technology offers services including branding and identity, digital marketing, personal branding, and social media management. The reviews highlight their expertise in crafting unique, creative solutions tailored to client needs, with a strong focus on timely delivery and excellent communication. Clients report high satisfaction, as exemplified by a successful email marketing campaign with a 90% open rate.
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UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
Pixel Web Master is a social media marketing firm. Founded in 2021, their team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Beirut, Lebanon
Services provided
Y TripleB Marketing is a pay per click agency. They were launched in 2018, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49DKI Jakarta, Indonesia
Services provided
Caption.Company is a small social media marketing agency founded in 2020. Their services include Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49Cremorne, Australia
Services provided
Digital Strategy company The Pistol is located in Cremorne, Australia and Peregian Beach, Australia. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
W3ITEXPERTS, a web design agency, is headquartered in Kota, India. They focus on Web Design and Web Development and were founded in 2017.
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$1,000+< $25 / hr2 - 9
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Ranks Roofer , a social media marketing agency, was founded in 2017. They focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsAMZ Publications Hub provides comprehensive publishing services, including editing, proofreading, custom book cover design, professional formatting, and strategic distribution. Reviews consistently highlight the company's professionalism, timely delivery, and personalized client approach. Clients commend the meticulous quality and visual appeal of the final products, underscoring their satisfaction with AMZ Publications Hub's services.
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$1,000+$50 - $99 / hrFreelancerLondon, England
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MK digital., a social media marketing agency, is headquartered in London, England. Established in 2018, the team offers Social Media Marketing and Digital Strategy.
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Undisclosed$100 - $149 / hrFreelancerLincoln, NE
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Launched in 2018, LIGHT Social Marketing is a social media marketing firm. The agency provides Social Media Marketing and Content Marketing.
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Undisclosed$100 - $149 / hr50 - 249Atlanta, GA
Services provided
WhatCounts, a midsize Email Marketing company, is in Atlanta, Georgia and Seattle, Washington. The team focuses on Email Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Sant Cugat del Vallès, Spain
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Digital Strategy company Roca Salvatella was founded in 2007. The midsize team focuses on Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Glendale, CA
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Founded in 2002, The Search Agency is a midsize PPC company. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
Services provided
160over90 is a video production company launched in 2000. In Philadelphia, Pennsylvania and Newport Beach, California, the team specializes in Video Production and Branding.
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$5,000+$100 - $149 / hr50 - 249Montreal, Canada
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Mediative is a Digital Strategy company. They are headquartered in Montreal, Canada and Toronto, Canada and have midsize team. They offer Digital Strategy and Email Marketing.
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UndisclosedUndisclosed50 - 249Austin, TX
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PPC company Adlucent is based in Austin, Texas. They focus on Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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Established in 2012, BlueCaribu is an Advertising company. The team specializes in Advertising and Digital Strategy and is located in Bogotá, Colombia.
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$5,000+Undisclosed50 - 249Raleigh, NC
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ROI Revolution is a PPC company in Raleigh, North Carolina. Established in 2002, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Search Marketing Experts, a SEO company, focus on Search Engine Optimization and Pay Per Click. They were established in 2005.
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$10,000+$25 - $49 / hr50 - 249Manchester, England
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Best Digital Marketing Company in Manchester - Brandstory UK is a SEO agency. They are in Manchester, England and have midsize team. They provide Search Engine Optimization and Social Media
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UndisclosedUndisclosed50 - 249Jaipur, India
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Sprink Digital is a midsize Jaipur, India-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Jacksonville, FL
Services provided
Web design company Grindstone Design offers Web Design and Search Engine Optimization. They are based in Jacksonville, Florida.
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$5,000+Undisclosed50 - 249Petaling Jaya, Malaysia
Services provided
Media planning & buying agency Innity was founded in 1999. The firm provides Media Planning & Buying and Social Media Marketing, and is midsize.
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Undisclosed< $25 / hr10 - 49Vadodara, India
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Dots & Coms is a Logo company. The team is based in Vadodara, India, and their services include Logo and Custom Software Development.
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$5,000+Undisclosed10 - 49Dubai, United Arab Emirates
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Social media marketing firm Praxis Advertising is headquartered in Dubai, United Arab Emirates and Gurugram, India. Their services include Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Fort Dodge, IA
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Spin Markket + Digital is a Digital Strategy company. Located in Fort Dodge, Iowa, their small team focuses on Digital Strategy and Web Design. The firm was established in 2012.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Launched in 2017, Socio Labs is a PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Zirakpur, India
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Web design agency NetBluez was founded in 2005. The firm provides Web Design and UX/UI Design, and is small.
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$1,000+$100 - $149 / hr10 - 49Carlow, Ireland
Services provided
Yourweb.ie is a web design agency. They are in Carlow, Ireland and have small team of experts. Their services include Web Design and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9دبي, United Arab Emirates
Services provided
Mastermind Advertising, a video production company, was founded in 2013. They provides Video Production and Advertising.
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$1,000+$150 - $199 / hr10 - 49Odense, Denmark
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Morningbound is a Digital Strategy company established in 2010. The small team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
2Create360.com is a Digital Strategy company. They are located in Calgary, Canada and have small team of experts. Their services include Digital Strategy and Web Design.
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$1,000+$25 - $49 / hr10 - 49Auckland, New Zealand
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Techmetix is a web development company. They specialize in Web Development and Mobile App Development and were launched in 2017. The firm is in Ahmadabad, India and Auckland, New Zealand.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
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See all 1 projectsForward Growth Media offers consulting services focused on agency operations and media buying. Reviews highlight their impressive depth of knowledge and proactive approach in providing resources. Clients appreciate their timely communication and effective project management, noting increased ROI and confidence in service delivery as key outcomes.
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$1,000+$50 - $99 / hr2 - 9London, England
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Rhea & Co. Is a London, England-based social media marketing agency. They focus on Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Inc Agency is a graphic design agency. The team specializes in Graphic Design and Social Media Marketing, and the company is located in Scarborough, Canada.
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UndisclosedUndisclosed2 - 9Burtonsville, MD
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KUDUJUCE is a SEO services firm founded in 2017. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Laredo, TX
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Grow Laredo is a SEO agency. The Laredo, Texas-based company was established in 2016. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Dublin 12, Ireland
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Substo Digital is a pay per click agency based in Dublin 12, Ireland. They specialize in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Small social media marketing agency Junior Digital Marketing, is based in Dhar, India. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
White Wolf Marketing is a social media marketing company. Launched in 2017, the agency specializes in Social Media Marketing and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.