Contact Zali Digital
Get a real-time quotePerformance marketing for Shopify & e-commerce
Zali Digital is a performance marketing agency that helps e-commerce, DTC and Shopify brands in the United States grow profitably through paid media. Founded and led by Zulfiqar Ali, a Meta Certified Media Buying Expert and Google Ads certified marketer with 12+ years in marketing and 7+ years running paid media, the team has managed $50M+ in ad spend across 200+ brands.
What we do:
- Meta (Facebook and Instagram) Ads management
- Google Ads management: Search, Shopping and Performance Max
- PPC management
- Shopify marketing and conversion rate optimization (CRO)
- GA4, Meta Pixel and Conversions API tracking
- Email and retention
How we work: every engagement starts with an audit of your ad accounts, tracking and store. We then manage campaigns against a real business number, such as new-customer acquisition cost or contribution margin, not vanity metrics like clicks or platform-reported ROAS alone. Clients work directly with the founder.
Results are published on our website, including a USA fashion brand (51.79 peak ad-set ROAS on $186.8K spend) and a USA apparel brand (34.30 peak ROAS on $213.1K spend). Case studies: https://zalidigital.com/work/
Zali Digital is headquartered in Lahore, Pakistan, and works remotely with brands across the United States, the UK and Europe.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Pay Per Click
- 30%
- Digital Strategy
- 25%
Select Focus Area
- Conversion Optimization Focus
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- PPC Focus
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- Google Adwords
- 70%
- Retargeting Advertising
- 30%
- Social Media Focus
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Industries
- eCommerce
- 50%
- Retail
- 30%
- Consumer products & services
- 20%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 40%
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Our Story
Zali Digital was built for eCommerce brands that want paid media judged by profit, not vanity metrics. Founder Zulfiqar Ali has 12+ years in marketing, 7+ in paid media, and has managed $50M+ in ad spend across 200+ brands. We stay small on purpose: every client works directly with the founder, every engagement starts with an honest audit, and reporting tracks new-customer cost and margin. Based in Lahore, Pakistan, serving brands in the US, UK and Europe.
What Sets Us Apart
Founder-led on every account
Clients work directly with Zulfiqar Ali, who has managed $50M+ in ad spend across 200+ brands, rather than being handed to a junior account manager.Profit metrics, not vanity metrics
Each engagement is managed against one business number agreed up front, such as new-customer acquisition cost or contribution margin, and reported plainly.Tracking and store fixed first
We audit GA4, Meta Pixel and Conversions API tracking and the Shopify store before scaling spend, so budget decisions rest on reliable data and a store that converts.
Contact Zali Digital
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