Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed50 - 249Shanghai, China
Services provided
FRED & FARID is an Advertising company founded in 2007. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Techtadd is a social media marketing company. In London, England, their midsize team provides Social Media Marketing and Search Engine Optimization. The firm was established in 2020.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr2 - 9Kissimmee, FL
Services provided
Headquartered in Kissimmee, Florida and Kissimmee, Florida, Maven Brand Group is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2014.
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Undisclosed< $25 / hr50 - 249
Services provided
Based in , SVLES is a social media marketing company. The team focuses on Social Media Marketing and E-Commerce Development.
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UndisclosedUndisclosed1,000 - 9,999Marina del Rey, CA
Services provided
Realty ONE Group Marina Del Rey is a Business Consulting company. They are located in Marina del Rey, California, and their services include Business Consulting and Advertising.
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$50,000+$100 - $149 / hr50 - 249
Services provided
RankerVision is a social media marketing agency. The firm is located in Gurugram, India. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
Smarthouse Creative, a public relations firm, was established in 2014. They provides Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Prichard Communications is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were founded in 2007. The agency is in Portland, Oregon.
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$1,000+$50 - $99 / hr2 - 9Bolton, England
Services provided
Small PPC company Marble Media, is based in Bolton, England. The team provides Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed2 - 9Burbank, CA
Services provided
Fang Marketing is a small pay per click company. They provide Pay Per Click and Social Media Marketing and were established in 2010.
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$1,000+Undisclosed2 - 9
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Unlimited Exposure Online is a social media marketing firm. Headquartered in Toronto, Canada, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Roma, Italy
Services provided
Headquartered in Roma, Italy and Roma, Italy, Keyin is a small Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Southbank, Australia
Services provided
Advertising company Social Connection - Social Media Agency was launched in 2014. The small team specializes in Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Palm Harbor, FL
Services provided
SEO Ninja, LLC, a SEO company, is in Palm Harbor, Florida. They offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Bhopal, India
Services provided
Launched in 2012, Digital9X is a small pay per click agency in Bhopal, India. Their team offers Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Seoul, South Korea
Services provided
Waymakrs is an Event Marketing company. Headquartered in Seoul, South Korea, the agency was established in 2019. Their services include Event Marketing and Mobile & App Marketing.
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$1,000+$100 - $149 / hr2 - 9Largo, FL
Services provided
TabithaNaylor.com Inc. Is a social media marketing agency launched in 2010. The small team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Novi Sad, Serbia
Services provided
See all 2 projectsDigital Media offers web development and SEO services, primarily helping businesses achieve high search engine rankings. The reviews consistently highlight the company's effective SEO strategies, dedication, and round-the-clock availability. Clients praise Digital Media's precision, expertise, and seamless collaboration, with no significant areas for improvement noted.
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$5,000+$100 - $149 / hr250 - 999Salzburg, Austria
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LOOP® is a social media marketing firm located in Salzburg, Austria and New York, New York. Founded in 1999, the team focuses on Social Media Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Hyderabad, India
Services provided
See all 2 projectsDigital Shout offers a comprehensive range of digital marketing services, including Social Media Management, SEO, paid advertising, and content creation. Reviews highlight their ability to drive improved website traffic, higher search engine rankings, and enhanced social media engagement. The company is praised for combining creativity with data-driven strategies, resulting in measurable success for their clients' online branding and digital marketing efforts.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsWe as an e-commerce support company help you grow your business. we have expertise in handling more than twenty marketplaces/Platforms. we offer product-based services as well as, serve as a
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$5,000+Undisclosed50 - 249Tel Aviv-Yafo, Israel
Services provided
Adcore is a pay per click agency. They were founded in 2006, and their services include Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsArise Studio offers Social Media Marketing, Social Media Management, and Online Branding services. Reviews highlight their proactive project management, alignment with client values, and impressive independent visual language. Clients appreciate their ability to deliver creative, visually compelling work that enhances web presence and drives client inquiries and conversions.
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$5,000+$150 - $199 / hr10 - 49Westerville, OH
Services provided
Sudden Impact Marketing is a social media marketing firm launched in 1997. Headquartered in Westerville, Ohio, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Mokena, IL
Services provided
Buscemi IT Solutions is a small IT managed services company in Mokena, Illinois. Their services include IT managed services and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
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AR Digital Media is a Mobile & App Marketing company. In Ahmedabad, India, the company offers Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Located in Noida, India and Noida, India, WebcadenceIndia is a social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Lithium Marketing - SEO & PPC Agency is a small Digital Strategy company based in Boring, Oregon. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Frisco, TX
Services provided
Small SEO services firm BlueMatrix Media, is located in Frisco, Texas. The team provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Zapopan, Mexico
Services provided
Colateral Advanced Marketing is a small Zapopan, Mexico-based branding agency. The team specializes in Branding and Digital Strategy.
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$5,000+$300+ / hr10 - 49دبي, United Arab Emirates
Services provided
Small video production company The Media Lab, is located in دبي, United Arab Emirates. Their services include Video Production and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Pefki, Greece
Services provided
Protocol Digital Marketing is a small Advertising company established in 2001. Their team provides Advertising and Market Research.
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$1,000+$100 - $149 / hr10 - 49Riverside, IA
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Dotcom Design is a Digital Strategy company launched in 2015. Their services include Digital Strategy and E-Commerce Development.
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Undisclosed$25 - $49 / hr10 - 49
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See all 2 projectsThe Backlinkers offers comprehensive digital marketing services, including SEO, website design, social media linking, and content creation. Reviews highlight their professionalism, effective communication, and ability to deliver impressive results, such as ranking websites highly on search engines and improving site traffic. Clients commend the team's dedication and adaptability, though some suggest improvements in payment methods.
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$1,000+< $25 / hr10 - 49
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Hawkeye Digital Creators, a Marketing Strategy company, was founded in 2019. They offers Marketing Strategy and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49San Isidro, Peru
Services provided
SrBurns is a small e-commerce development company established in 2008. Their team provides E-Commerce Development and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Yslandia is a branding agency. In Madrid, Spain, their small team offers Branding and Web Design. The company was launched in 2009.
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UndisclosedUndisclosed10 - 49Cambridge, England
Services provided
SocialB is a Marketing Strategy company. Launched in 2008, the company is headquartered in Cambridge, England and Norwich, England. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Brighton and Hove, England
Services provided
ThoughShift is a PPC company. They were established in 2011, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Blue Magnet Interactive is a SEO company established in 2007. The agency offers Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Boston, MA
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Cercone Brown Company is a small Boston, Massachusetts-based social media marketing firm. The team offers Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Wichita, KS
Services provided
Small Advertising company Greteman Group, is in Wichita, Kansas. The team offers Advertising and Branding.
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$10,000+$50 - $99 / hr10 - 49Athina, Greece
Services provided
Based in Athina, Greece, Globe One Digital is a PPC company. Founded in 1997, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Attractive Web Solutions Pvt.Ltd is a small Digital Strategy company headquartered in Delhi, India. The team offers Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49Chatswood, Australia
Services provided
Launched in 2012, SavvySME is a Content Marketing company. The team specializes in Content Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Nanjing Shi, China
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Nanjing Marketing Group Ltd. Is a Nanjing Shi, China-based branding company. They focus on Branding and Market Research.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Based in London, England, CB Digital Marketing is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 3 projectsUMW Media offers web design, web development, SEO, and digital marketing services. Reviews highlight their impressive design quality, user-friendly websites, and effective communication through tools like Trello and Google Drive. Clients commend their professionalism, fast delivery, and strong client relationships. UMW Media is recommended for its affordability and friendly, personable team.
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$1,000+$50 - $99 / hrFreelancerFort Lauderdale, FL
Services provided
Founded in 2020, IAMedia is a small video production agency. Their team offers Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
SEO company TrueMediaTech was established in 2015. The team provides Search Engine Optimization and Pay Per Click and is based in Ghaziabad, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.