Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed2 - 9Reykjavík, Iceland
Services provided
Datera is a social media marketing firm. The Reykjavík, Iceland-based agency was established in 2015. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Midrand, South Africa
Services provided
Small Content Marketing company Pink Square Social, is located in Midrand, South Africa. Their services include Content Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr2 - 9Cheras, Malaysia
Services provided
New Ideas Design House | Creative & Digital Marketing Agency Malaysia is a Cheras, Malaysia-based Packaging Design company. They provide Packaging Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9istanbul, Türkiye
Services provided
Plus Media is a social media marketing company. The istanbul, Türkiye-based agency was launched in 2019. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
IBooost, a web design company, is located in San Francisco, California. They specialize in Web Design and Social Media Marketing and were established in 2020.
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$1,000+$50 - $99 / hrFreelancerPlantation, FL
Services provided
Headquartered in Plantation, Florida, Design WWS Web Design and Marketing is a social media marketing firm. Established in 2015, the team offers Social Media Marketing and Search Engine
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Undisclosed$50 - $99 / hr2 - 9Pune, India
Services provided
Founded in 2021, #BootSoc is a small Pune, India-based social media marketing firm. Their services include Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Inspired Connection Agency is a social media marketing company. Launched in 2017, the team specializes in Social Media Marketing and Branding. The agency is in Cedar Rapids, Iowa.
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$1,000+$50 - $99 / hr2 - 9The Woodlands, TX
Services provided
CSY OCTOPUS is a social media marketing firm established in 2017. The team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Social media marketing firm SEO TASK Website Design Company was launched in 2013. The small team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Located in Houston, Texas, AV Films is a small social media marketing company. The team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Startup Helper, a social media marketing agency, is located in Bengaluru, India. They specialize in Social Media Marketing and Content Marketing and were launched in 2000.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Located in Dubai, United Arab Emirates, AMZ Digital Agency is a social media marketing company. They provide Social Media Marketing and E-Commerce Development and were founded in 2020.
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$1,000+< $25 / hr2 - 9
Services provided
Get in search is a social media marketing agency. In Dubai, United Arab Emirates and Dubai, United Arab Emirates, their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Founded in 2019, Darshi Digital is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Vendo The Advertisers - Advertising Agency In Varanasi is a social media marketing firm. They are headquartered in Varanasi, India, and their services include Social Media Marketing and Pay Per
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Growth Marketing Agency is a social media marketing company. In London, England, the team specializes in Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Lead Capital Agency Inc is a social media marketing company launched in 2012. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Broadbeach Waters, Australia
Services provided
August Social is a social media marketing company launched in 2022. The agency offers Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9Patiala, India
Services provided
Established in 2018, Diligent Customer Services Pvt. Ltd is a pay per click agency. The team specializes in Pay Per Click and Social Media Marketing and is based in Patiala, India.
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Undisclosed$50 - $99 / hr2 - 9Plymouth, England
Services provided
Bagel Digital is a social media marketing firm. Launched in 2020, the agency is in Plymouth, England. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in New York, New York, Spark Climb is a social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
MakeMyPost is a Fontana, California-based social media marketing agency. Established in 2025, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Rotterdam, Netherlands
Services provided
Established in 2019, SocialBeards is a social media marketing company. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Located in Newquay, England, Tenacious Sales is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sangrur, India
Services provided
GETSM PUBLICITY is a social media marketing company. The agency is headquartered in Sangrur, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Apex, NC
Services provided
Established in 2024, moment is a social media marketing company. The team provides Social Media Marketing and Branding and is based in Apex, North Carolina.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Designs24x7 is a branding agency launched in 2015. The agency focuses on Branding and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9Ingrave, England
Services provided
Conv3rt Marketing is a small Ingrave, England-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Jeffreys Bay, South Africa
Services provided
MotherTyper is a small social media marketing company. They provide Social Media Marketing and Search Engine Optimization and were established in 2021.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Roaring Business Growth Solutions is a social media marketing company founded in 2014. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2023, Her Digital Legacy is a small Austin, Texas-based social media marketing agency. Their team offers Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Seef, Bahrain
Services provided
Boxon is a midsize branding firm. They focus on Branding and Social Media Marketing and were launched in 2007.
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$1,000+$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
Social media marketing firm The Digital Friday - TDF focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2024.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DbizWorld is a social media marketing agency. Their team is in Rajkot, India and offers Social Media Marketing and Custom Software Development.
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$5,000+$200 - $300 / hr2 - 9
Services provided
JetAds, a social media marketing firm, specialize in Social Media Marketing and Pay Per Click. They were founded in 2021.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Established in 2023, The Apricots Media is a small social media marketing firm. Their team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsclinica multimedia is a leading branding and marketing agency. We partner with healthcare and science companies to elevate brands, launch products, drive sales, and connect with audiences.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsAd Republik Media offers comprehensive digital marketing services, including Social Media Management, social media ads, and email marketing. Client feedback highlights their professionalism, effective team collaboration, and significant impact on brand awareness and sales, exemplified by achieving $200k in sales within six months. The company is praised for being a one-stop solution for marketing needs.
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$5,000+$25 - $49 / hr10 - 49São Paulo, Brazil
Services provided
Polvora is a Digital Strategy company located in São Paulo, Brazil. They offer Digital Strategy and Social Media Marketing and were established in 2008.
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$5,000+$25 - $49 / hr10 - 49Montevideo, Uruguay
Services provided
Punch is a Digital Strategy company. Their small team is located in Montevideo, Uruguay and specializes in Digital Strategy and Social Media Marketing. The agency was established in 2015.
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$5,000+$25 - $49 / hr10 - 49Ciudad de México, Mexico
Services provided
Minuto X Minuto is a branding company established in 2009. Headquartered in Ciudad de México, Mexico, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49AGT, Argentina
Services provided
Champe is a small AGT, Argentina-based graphic design agency. Their services include Graphic Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Edmonton, Canada
Services provided
Small SEO company ICE Digital Marketing, is based in Edmonton, Canada. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Croydon, England
Services provided
Westmas is a small SEO services firm based in Croydon, England and England. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed10 - 49San Pedro Garza García, Mexico
Services provided
Levadura Agencia, a branding firm, is in San Pedro Garza García, Mexico. They focus on Branding and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Located in Coimbatore, India, One Stone is a small social media marketing firm. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Marketing Strategy company Oshi B2b India Private Limited is in Pune, India and Dubai, India. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Mérida, Mexico
Services provided
Insignia Digital is a social media marketing firm. The Mérida, Mexico-based firm was established in 2015. Their services include Social Media Marketing and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Jerusalem, Israel
Services provided
WITH LOVE INTERNET is a social media marketing firm. In Jerusalem, Israel, the company was founded in 2014. Their team focuses on Social Media Marketing and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.