Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr2 - 9Miami Beach, FL
Services provided
DiHunch, a branding company, specializes in Branding and Digital Strategy. The agency is headquartered in Miami Beach, Florida.
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$1,000+$50 - $99 / hr2 - 9Kahului, HI
Services provided
Ecommerce Marketing company Hawaii Web Solutions specializes in Ecommerce Marketing and Content Marketing. They are located in Kahului, Hawaii.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsInfinite Digital Group offers website revamp services, demonstrating a strong alignment with client values and providing excellent value for cost. The overall feedback highlights their exceptional project management, responsiveness, and the delivery of a final product that exceeded expectations. Clients were particularly impressed by the team's process and responsibility.
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$1,000+$50 - $99 / hr10 - 49Brisbane City, Australia
Services provided
See all 1 projectsYes Digital is a digital marketing agency focused on social media advertising, particularly through Facebook campaigns. However, they received negative feedback from this client, with no measurable outcomes achieved and poor audience targeting. The client noted their inexperience and unsatisfactory business practices, indicating a need for improvement in service delivery and customer satisfaction.
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$1,000+$150 - $199 / hr10 - 49West Palm Beach, FL
Services provided
Internet Marketing Services Inc. (Searchen Networks®) is a social media marketing agency. The West Palm Beach, Florida-based team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Rajkot, India
Services provided
RV SOLUTIONS is a small Rajkot, India-based branding firm. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Mumbai, India
Services provided
Advertising company Ascent Advertising offers Advertising and Branding. They were established in 2011.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr10 - 49Bijeljina, Bosnia and Herzegovina
Services provided
See all 1 projectsNOVA media provides web development services, however, their performance as indicated by the reviews on Clutch.co has been unsatisfactory. Customers reported significant delays and incomplete deliverables, with one review specifically noting that their project was not delivered after a year of work despite advance payment. Communication was noted as good, though it did not translate into successful project completion.
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$1,000+$50 - $99 / hr10 - 49Shanghai, China
Services provided
Small branding firm AEXELE., is located in Shanghai, China. The team offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Established in 2012, Digital Creative Solutions is a SEO company. The team specializes in Search Engine Optimization and Web Design and is based in Noida, India and Fremont, California.
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Undisclosed$50 - $99 / hr10 - 49
Services provided
Wolf Stack is a web development firm. They are in Multan, Pakistan and Multan, Pakistan. Their team focuses on Web Development and Mobile App Development.
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Undisclosed< $25 / hr2 - 9Mumbai, India
Services provided
Techdzine - SEO Company Mumbai is a SEO services firm. They were established in 2016, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Prague, Czech Republic
Services provided
EMATIX s.r.o., a small branding company, is headquartered in Prague, Czech Republic. The team provides Branding and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Třinec, Czech Republic
Services provided
Launched in 2019, FLEW is a web design company. The team specializes in Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Markham, Canada
Services provided
Pruve Web Agency is a small Markham, Canada-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Lancaster, PA
Services provided
Granite Creative Group is a Content Marketing company. Based in Lancaster, Pennsylvania, their team provides Content Marketing and Graphic Design.
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$1,000+< $25 / hr2 - 9Varna, Bulgaria
Services provided
Sharp Media Ltd. Is an Advertising company. They are located in Varna, Bulgaria, and their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
THEORY is a branding company. Established in 2010, the team provides Branding and Content Marketing. The company is in Honolulu, Hawaii.
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$1,000+< $25 / hr2 - 9Koridallos, Greece
Services provided
Onebron Digital Agency is a social media marketing company. The company is in Koridallos, Greece. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
TAROS Web Services is an Ecommerce Marketing company. The București, Romania-based agency focuses on Ecommerce Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Services provided
Frantic Studio is a video production company. They offer Video Production and Social Media Marketing and were established in 2007. The firm is based in Brooklyn, New York.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
MSR Communications is a Content Marketing company launched in 1998. The firm focuses on Content Marketing and Event Marketing.
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$1,000+$50 - $99 / hr10 - 49Sarasota, FL
Services provided
ITrakmedia is a PPC agency. Their small team of employees is in Sarasota, Florida. Their team offers Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Daksha Digitas, an Advertising company, is headquartered in Sahibzada Ajit Singh Nagar, India. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49South Charleston, WV
Services provided
Associated Systems Professionals is a small web design company founded in 2004. Their services include Web Design and Custom Software Development.
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$75,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Steel Advertising is an Advertising company. The Austin, Texas-based agency was launched in 2000. Their team specializes in Advertising and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Bowen Hills, Australia
Services provided
Oath Creative is a branding agency. Their small team is based in Bowen Hills, Australia and specializes in Branding and Social Media Marketing. The agency was founded in 2016.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsSavvy Ray Technologies (SRT) is a premier digital marketing agency offering cutting-edge solutions to enhance your brand’s online presence. Specializing in SEO, branding, web design and
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
VAIKHARI DIGITAL is a social media marketing company. Based in Hyderabad, India, the firm was established in 2021. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Crebyt LTD is a social media marketing company. Established in 2021, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Raipur, India
Services provided
Artech Alliance Pvt. Ltd. Is a branding firm launched in 2023. The small team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerNew Vienna, OH
Services provided
Carmine Media is a Content Marketing company. Their small team is located in New Vienna, Ohio and offers Content Marketing and Social Media Marketing. The firm was founded in 2010.
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Undisclosed$100 - $149 / hrFreelancer
Services provided
Jellymoon Creative is a video production company established in 2024. The team specializes in Video Production and Advertising and is in Surrey, Canada.
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$5,000+< $25 / hr10 - 49
Services provided
See all 1 projectsInnzes Solutions specializes in developing custom eCommerce websites and providing ongoing site maintenance and support. Feedback from clients highlights their timely delivery, responsiveness, and modern, fully responsive design capabilities. Innzes Solutions' pricing and effective communication are particularly commended, with no significant areas for improvement noted.
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$1,000+< $25 / hr50 - 249Chandigarh, India
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Webroot Technologies, a social media marketing company, was launched in 2010. They focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
TONIX Digital Media Agency is a Marketing Strategy company. Headquartered in Abu Dhabi, United Arab Emirates, the team focuses on Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Based in Stanford-le-Hope, England, Simms Movements is a graphic design company. They focus on Graphic Design and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DigivativeSolutions is an application development company. Launched in 2022, the team offers Mobile App Development and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Virovitica, Croatia
Services provided
See all 2 projectsWe offer all the necessary complementary marketing services and combine them into one meaningful strategy. We are your one-stop marketing and web center.
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$10,000+$50 - $99 / hr2 - 9Muscat, Oman
Services provided
See all 1 projectsDigital Mom Rakhi - Digital Marketing Agency offers services including website development, social media marketing, SEO, and logo designing. The agency is highly regarded for its prompt solutions, expertise in SEO and social media, and reasonable costs. Feedback consistently highlights their timely delivery and effective project management.
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$1,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Stay Modern Marketing is a pay per click company. Founded in 2020, the company provides Pay Per Click and Social Media Marketing.
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$5,000+< $25 / hr2 - 9Roma, Italy
Services provided
Sineting - Your Google Partner is a Digital Strategy company established in 2023. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Trumbull, CT
Services provided
TechMark is a social media marketing company. Launched in 2018, the firm provides Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr1,000 - 9,999San Francisco, CA
Services provided
AKQA is a CRM consulting and SI company. In San Francisco, California and London, England, the firm was founded in 1994. Their team provides CRM consulting and SI and E-Commerce Development.
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$10,000+$50 - $99 / hr50 - 249Gaithersburg, MD
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Established in 2007, Blue Corona is a Content Marketing company. The midsize team focuses on Content Marketing and Email Marketing.
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$10,000+$100 - $149 / hr50 - 249Durham, NC
Services provided
Advertising company McKinney is located in Durham, North Carolina and New York, New York. Founded in 1969, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Bellevue, WA
Services provided
WE Communications is a large Bellevue, Washington-based PR company. The team provides Public Relations and Branding.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
Services provided
Advertising company Ogilvy California was founded in 1948. The team specializes in Advertising and Branding.
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$10,000+Undisclosed50 - 249Boston, MA
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Digilant is a media planning & buying agency. They were founded in 2009 and focus on Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
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Heroes of Digital (Singapore), a midsize Conversion Optimization company, is in Singapore, Singapore. The team specializes in Conversion Optimization and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.