Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed2 - 9Stuart, FL
Services provided
Based in Stuart, Florida, TOVO is a social media marketing firm. They provide Social Media Marketing and Web Design and were established in 2011.
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$5,000+$25 - $49 / hr10 - 49Bhubaneswar, India
Services provided
Dream Web Rank Technology is a SEO services firm. The Bhubaneswar, India-based company was founded in 2010. Their team offers Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$25 - $49 / hr10 - 49Secunderabad, India
Services provided
Headquartered in Secunderabad, India, Value Ladders is a PPC company. They focus on Pay Per Click and Search Engine Optimization and were established in 2019.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
The Digital Serve is a social media marketing agency. Founded in 2020, the firm is located in New Delhi, India. Their team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Youngstown, OH
Services provided
Social media marketing agency Rocket Launch Media is based in Lake Zurich, Illinois and Youngstown, Ohio. They offer Social Media Marketing and Content Marketing and were established in 2019.
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$1,000+$50 - $99 / hr10 - 49Roswell, GA
Services provided
Headquartered in Roswell, Georgia, The Mauldin Group is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Web Cloud Technology is a web design company. Headquartered in New Delhi, India, the company offers Web Design and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Kumbh Design Inc is a website development company. The Ahmedabad, India-based company offers Web Development and Mobile App Development.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
Monkeytag is a small web design agency located in Dallas, Texas. Their services include Web Design and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed10 - 49Delhi, India
Services provided
TechPlek Technologies Private Limited, a software development company, was established in 2022. They focuses on Custom Software Development and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsSEOBERG is an SEO agency that was hired to enhance online visibility and drive organic traffic. However, according to the provided review, the company failed to deliver measurable results, with 0% improvement in customer inquiries and a significant lack of return on investment. The client described them as unreliable and untrustworthy, highlighting issues with project management and communication.
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$1,000+$100 - $149 / hr2 - 9Prinsenbeek, Netherlands
Services provided
Xiberr is a SEO company. Launched in 2019, the company is in Prinsenbeek, Netherlands. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 2 projectsVersion2 offers Social Media Marketing services, including social media management and digital marketing, to enhance clients' online branding. The feedback highlights their professionalism, effective communication, and ability to exceed expectations, as demonstrated by the significant increase in followers and online reach. Clients appreciate their good value for cost and impressive service delivery.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Aarrth Marketing is a branding firm. They are based in London, England and have small team of experts. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Zapwater is a Content Marketing company. The team focuses on Content Marketing and Digital Strategy and is headquartered in Chicago, Illinois and Santa Monica, California.
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$10,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
Digital Strategy company Solomon McCown is located in Boston, Massachusetts and New York, New York. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Launched in 1999, Rooster PR is a social media marketing company. The small team focuses on Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Koblenz, Germany
Services provided
Founded in 2010, 247GRAD is a small Koblenz, Germany-based social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Established in 1975, Susan Davis International is a public relations agency. The team focuses on Public Relations and Social Media Marketing.
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$50,000+Undisclosed10 - 49San Francisco, CA
Services provided
PPC agency Growth Pilots was founded in 2014. In San Francisco, California, the team focuses on Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Rindge, NH
Services provided
Located in Rindge, New Hampshire, Wikimotive is a social media marketing company. The team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Pierce Mattie, a PR company, was founded in 2001. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Social media marketing firm Dragon Social Limited was founded in 2016. The team focuses on Social Media Marketing and Public Relations.
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Undisclosed< $25 / hr10 - 49Surat, India
Services provided
Solwin Infotech, a SEO agency, is headquartered in Surat, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Dasmarinas City, Philippines
Services provided
Brayne Digital Agency, a small website development firm, is based in Dasmarinas City, Philippines. Their services include Web Development and Search Engine Optimization.
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Undisclosed$50 - $99 / hr50 - 249Hammonton, NJ
Services provided
One Trick Pony is a midsize branding firm located in Hammonton, New Jersey and Philadelphia, Pennsylvania. Their services include Branding and Print Design.
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$1,000+$50 - $99 / hr50 - 249London, England
Services provided
Gravity Road, an Advertising company, was founded in 2011. The midsize team focuses on Advertising and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249Westlake Village, CA
Services provided
Based in Westlake Village, California, National Positions is a SEO company. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2004.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
Services provided
Sumax is a Conversion Optimization company. Headquartered in Dortmund, Germany, the firm was founded in 2009. Their services include Conversion Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Influencer Marketing Agency, an Advertising company, is headquartered in Amsterdam, Netherlands and Los Angeles, California. Established in 2010, the team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Pasadena, CA
Services provided
Fox Dealer is an Advertising company. They were founded in 2013, and their services include Advertising and Email Marketing.
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$5,000+$150 - $199 / hr2 - 9Helsinki, Finland
Services provided
Makum Oy is a PPC company in Helsinki, Finland. The team provides Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsCODETREE is a leading software development company based in Dhaka, specializing in custom Software, Website, IOS/Android App, and Digital Marketing solutions. We bring together unique experience
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectshttps://bharatdigitalmarketing.com/ provides comprehensive digital marketing services, including SEO, website design, and social media marketing. Reviews consistently praise their expertise, dedication, and client-centric approach, highlighting significant improvements in organic traffic, search engine rankings, and overall online visibility. Bharat Digital Marketing is noted for its transparent communication and personalized strategies, making them a reliable partner for digital marketing needs.
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UndisclosedUndisclosed2 - 9Hopewell Township, NJ
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Amore Social is a social media marketing agency. The agency is based in Hopewell Township, New Jersey. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
In Brooklyn, New York, Cyber PR & Cyber PR Music is a small social media marketing firm. The team specializes in Social Media Marketing and Public Relations.
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$1,000+$25 - $49 / hr10 - 49
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Branding company Codeguru.ae is in Dubai, United Arab Emirates. They focus on Branding and Social Media Marketing.
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$1,000+UndisclosedFreelancer
Services provided
Saiiddesigns is a social media marketing firm. The team provides Social Media Marketing and Web Design and is headquartered in Casablanca, Morocco.
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$1,000+Undisclosed2 - 9
Services provided
MWJ - B2B Marketing Agency is a Content Marketing company launched in 2019. The team offers Content Marketing and Social Media Marketing and is in London, England and istanbul, Türkiye.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Sheikh Studios Pvt. Ltd. Is a software development firm. They specialize in Custom Software Development and Branding and were established in 2013.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
Based in Kolkata, India, Tejom Digital is a small web design agency. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Aurora, CO
Services provided
Circv is a branding agency. Located in Aurora, Colorado and Aurora, Colorado, their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Widewail is a social media marketing company. The small Burlington, Vermont-based team focuses on Social Media Marketing and Conversion Optimization. The company was founded in 2017.
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$1,000+$100 - $149 / hr10 - 49Las Vegas, NV
Services provided
702 Pros is a social media marketing firm. Their small team is headquartered in Las Vegas, Nevada and offers Social Media Marketing and Web Design. The firm was founded in 2014.
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$1,000+< $25 / hr10 - 49Giza, Egypt
Services provided
Founded in 2015, Webbing Stone Digital Marketing is a Digital Strategy company. The small team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Located in Pune, India, VarityMedia is a SEO agency. They focus on Search Engine Optimization and UX/UI Design and were established in 2019.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Maaku is a web design agency located in Middletown, Delaware. They offer Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerBury St Edmunds, England
Services provided
Web design company Afford Web Design was founded in 2010. The small team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Kolkata, India
Services provided
The Creative Confluence is a Kolkata, India-based branding firm. Their services include Branding and Logo.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
Services provided
Bulls Orbit is a social media marketing firm launched in 2017. The firm offers Social Media Marketing and Web Development, and is midsize.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.