Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$100 - $149 / hr2 - 9Kolkata, India
Services provided
The Creative Confluence is a Kolkata, India-based branding firm. Their services include Branding and Logo.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
Services provided
Bulls Orbit is a social media marketing firm launched in 2017. The firm offers Social Media Marketing and Web Development, and is midsize.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
EWoke, an e-commerce development company, was founded in 2013. The small team offers E-Commerce Development and Web Development.
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$1,000+< $25 / hr10 - 49Surat, India
Services provided
AJ Infosoft, an e-commerce development company, is located in Surat, India. They offer E-Commerce Development and Web Design.
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$1,000+$50 - $99 / hr10 - 49Quito, Ecuador
Services provided
Founded in 2012, Marketing del Bueno is a social media marketing firm. The firm provides Social Media Marketing and Commercial Development, and is small.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
Services provided
Small social media marketing company ampersand communications, is based in Chennai, India. Their services include Social Media Marketing and Advertising.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Fastmarkit is a Demand Generation Marketing company. The company is located in Boulder, Colorado. Their team specializes in Demand Generation Marketing and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr2 - 9Hirosaki, Japan
Services provided
The Digital X is a SEO services firm. Founded in 2020, the company is in Hirosaki, Japan. Their services include Search Engine Optimization and Ecommerce Marketing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
See all 1 projectsAt Ignite Media, being the best digital marketing agency in UAE we are experts who help making your brand better with creative digital marketing solutions, making sure your brand shines and achieves
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr10 - 49Montevideo, Uruguay
Services provided
Traftec is a small social media marketing firm headquartered in Montevideo, Uruguay. The team provides Social Media Marketing and Custom Software Development.
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$1,000+< $25 / hr10 - 49
Services provided
Inovate Digital is a Rangpur, Bangladesh-based social media marketing firm. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Roebuck, SC
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Wilson Digital Marketing is a SEO agency. In Roebuck, South Carolina, their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Madrid, Spain
Services provided
Groowly Digital is a small Madrid, Spain-based social media marketing firm. Their services include Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49Ironton, OH
Services provided
White Label Ad Factory is a social media marketing agency. Their team is located in Ironton, Ohio and offers Social Media Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49San Juan, Puerto Rico
Services provided
InVision Media Group is a social media marketing company. Founded in 2020, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
WillowCress Consulting, a social media marketing firm, was established in 2017. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+< $25 / hr10 - 49Outer West Durban, South Africa
Services provided
Located in Outer West Durban, South Africa, AdNotes Digital is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
In Salem, India, Digital Adflair is a small Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Limassol, Cyprus
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Social media marketing company Allegru Media is headquartered in Limassol, Cyprus. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Solerealty, a small social media marketing firm, is in Pune, India. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49
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Acortar link whatsapp is a social media marketing agency. Their small team is headquartered in aguascaliente, Mexico. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Egniol Digital Services Private Limited is a social media marketing agency established in 2018. The team provides Social Media Marketing and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
In Kolkata, India, Rank Puller Seo is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Services provided
Social media marketing agency Fluro Digital is headquartered in Redfern, Australia and Canberra, Australia. They provide Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Social Cults Pvt. Ltd is a Digital Strategy company. Located in Noida, India, their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Ridgeland, MS
Services provided
Think Creative Intelligence is a social media marketing company founded in 2008. The team offers Social Media Marketing and Search Engine Optimization and is headquartered in Ridgeland, Mississippi.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Admardi Pvt Ltd is a Digital Strategy company. The Sahibzada Ajit Singh Nagar, India-based team specializes in Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed10 - 49Atlanta, GA
Services provided
GLASS FROG LLC. Is a social media marketing company. Based in Atlanta, Georgia, the team focuses on Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Las Vegas, NV
Services provided
Gag Lab is a Content Marketing company. They are in Las Vegas, Nevada and have small team. They provide Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249دبي, United Arab Emirates
Services provided
See all 1 projectsMcCollins Media provides comprehensive digital marketing services, including target group identification, media strategy development, and content creation for campaigns. The reviews highlight their expertise in digital media, smooth communication, and adherence to deadlines, resulting in significant improvements in ad impressions and response rates. Clients appreciate their methodical approach and updated industry knowledge.
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$1,000+$50 - $99 / hr2 - 9
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Social media marketing firm Growwhub is in Hyderabad, India. Founded in 2021, the team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Los Angeles, California, HFA Digital is a social media marketing company. The team provides Social Media Marketing and Marketing Strategy.
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$10,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
See all 1 projectsAnthem Software is a company that offers services in search engine optimization, website hosting, and maintenance, along with social media marketing. However, feedback suggests dissatisfaction with their execution, with 100% of reviewers expressing disappointment in service quality and project management, highlighting issues with deliverables and ongoing charges for unsatisfactory work.
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$1,000+$50 - $99 / hr10 - 49
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No Website is a social media marketing agency. In Los Angeles, California and London, England, the firm was established in 2014. Their team provides Social Media Marketing and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
L.A. Design Studio is a small web design company. They focus on Web Design and Video Production and were founded in 1998.
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$1,000+$50 - $99 / hr2 - 9Baton Rouge, LA
Services provided
Konnectic Energy, LLC is a mobile app development firm established in 2018. The small team focuses on Mobile App Development and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Oakville, Canada
Services provided
X-Finity PRO is a PPC agency. Their small team is located in Oakville, Canada and provides Pay Per Click and Search Engine Optimization. The agency was established in 2015.
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$1,000+$50 - $99 / hr50 - 249København, Denmark
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MakesYouLocal A/S is a Translation company. Launched in 2010, the team focuses on Translation and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49Nugegoda, Sri Lanka
Services provided
See all 1 projectsWeb Lankan offers services in website design and development, earning positive feedback for their professionalism and effective project management. Clients appreciate their excellent customer service and responsiveness, citing successful outcomes like increased brand awareness and digital marketing effectiveness. Overall, Web Lankan is recognized for aligning with client values and providing good value for cost.
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$1,000+Undisclosed10 - 49Novi Travnik, Bosnia and Herzegovina
Services provided
See all 1 projectsSyntax provides an array of services, including webshop creation, SEO optimization, social media marketing, and automated order fulfillment. Reviews highlight their outstanding commitment to projects and ability to deliver on time, resulting in increased sales, revenue, and brand awareness for clients. Clients appreciate their responsiveness and the significant improvements in productivity and efficiency.
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$1,000+$100 - $149 / hr10 - 49
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UPR Agency is a public relations firm. They are in Grimbergen, Belgium and have small team of experts. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249
Services provided
Chapters Digital Solutions is a social media marketing agency. Located in Cairo, Egypt, the agency was established in 2022. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
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Spark Eighteen is a branding agency established in 2012. The firm provides Branding and Content Marketing, and is midsize.
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$1,000+Undisclosed10 - 49London, England
Services provided
See all 1 projectsJapanBuzz offers services in Social Media Management, Digital Marketing, and Online Branding with a focus on Japanese influencer marketing. The feedback highlights their responsiveness, market knowledge, and timely delivery of services, resulting in high website traffic and effective promotion of products to Japanese audiences.
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$1,000+$25 - $49 / hr10 - 49Ilioupoli, Greece
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Global Touch LTD is a web design agency. Their small team is located in Ilioupoli, Greece. Their services include Web Design and E-Commerce Development.
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$1,000+Undisclosed10 - 49Bangkok, Thailand
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Marketing Bangkok is a social media marketing agency. Located in Bangkok, Thailand, the agency offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Navi Mumbai, India
Services provided
Socio Maven Media is a branding firm founded in 2016. The small team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Meta, India
Services provided
See all 1 projectsAt Gypsym Digital Agency, we are dedicated to transforming businesses with innovative and result-driven digital solutions. Based in Gujarat, India, we specialize in Shopify and WordPress website
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
Services provided
KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9Oakland, CA
Services provided
Digital Meaning is a Digital Strategy company. Headquartered in Oakland, California, their small team offers Digital Strategy and Social Media Marketing. The firm was established in 2011.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.