Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$50 - $99 / hr2 - 9Newton Mearns, Scotland
Services provided
Scoot is a Newton Mearns, Scotland-based web design agency. They provide Web Design and Web Development.
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$5,000+$50 - $99 / hr10 - 49São Paulo, Brazil
Services provided
Animame is a video production agency. They were established in 2015, and their services include Video Production and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Zanobe, a branding firm, was launched in 2021. The company specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
In Worcester, Massachusetts, Lantrn is a small social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
Launched in 2016, Simpler Site is a web design agency. The small team offers Web Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9Wokingham, England
Services provided
Social media marketing agency MarrDigital was established in 2017. The team offers Social Media Marketing and Search Engine Optimization and is based in Wokingham, England.
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$1,000+< $25 / hr2 - 9
Services provided
Social media marketing company Digital Platform Agency is headquartered in Jibannagar, Bangladesh. The team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr10 - 49Paris, France
Services provided
84 Paris is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were founded in 2013.
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$10,000+$150 - $199 / hr10 - 49Birmingham, MI
Services provided
Identity is a Birmingham, Michigan-based social media marketing firm. The team specializes in Social Media Marketing and Public Relations.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr10 - 49Sprague, CT
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Marketing A Clinic is a social media marketing agency. Based in Sprague, Connecticut, the agency was launched in 2016. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
See all 2 projectsMarketing Kalkulátor offers expertise in online marketing, SEO, and digital advertising. Clients commend the firm for its professional knowledge and impactful results, as evidenced by increased customer engagement and orders. The company’s efficient project management and ability to work autonomously while delivering substantial value are consistently highlighted across reviews.
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$5,000+$25 - $49 / hr10 - 49Cebu City, Philippines
Services provided
Digital Strategy company ESTRAT 360 Digital Marketing Company was founded in 2011. The firm specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Summerville, SC
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Studio Barn Creative is a Summerville, South Carolina-based web design company. Their services include Web Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Shriasys, a social media marketing firm, was founded in 2002. Located in Coimbatore, India and Uppilipalayam, India, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Inspire To Thrive is a social media marketing firm. They were established in 2017, and their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Lekki, Nigeria
Services provided
Appl Tech is a video production agency. Established in 2020, the agency is located in Lekki, Nigeria. Their team provides Video Production and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9New York, NY
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Harambee Digital is a New York, New York-based branding firm. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Corberry Digital is a small SEO company established in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Birmingham, England
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One Black Bear is an Advertising company. Headquartered in Birmingham, England, their team focuses on Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Web Wonders, a Digital Strategy company, was established in 2021. The team offers Digital Strategy and Social Media Marketing and is located in Karachi, Pakistan.
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$5,000+$50 - $99 / hr10 - 49Addison, TX
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Appture Software, LLC is an Advertising company. Founded in 2015, the agency is in Addison, Texas and Schaumburg, Illinois. Their team specializes in Advertising and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Cairo, Egypt
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The Portal Agency is a social media marketing firm launched in 2010. The team specializes in Social Media Marketing and Branding and is located in Cairo, Egypt and New York, New York.
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$1,000+< $25 / hrFreelancerMumbai, India
Services provided
Mumbai Multimedia Studio MMS is an Advertising company. Their small team is located in Mumbai, India. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 2 projectsDigital Agency Reseller specializes in Social Media Marketing, offering services such as Social Media Management and Online Branding. Clients commend their ability to deliver promised results, highlighted by increased social media engagement and follower counts. Consistent reporting and effective communication are recurrent themes in their positive reviews.
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Undisclosed$25 - $49 / hr2 - 9
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PPC agency Remarketing Agencija was established in 2020. Located in Sesvete, Croatia, the team focuses on Pay Per Click and Advertising.
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$25,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 7 projectsHGS Infotech Pvt. Ltd. offers services in web development, digital marketing, and search engine optimization, specializing in creating user-friendly websites and improving online visibility. The company has consistently received positive feedback for their timely project management, technical expertise, and the ability to deliver measurable improvements in traffic and conversion rates. Clients highlight their responsiveness, commitment to quality, and alignment with client values.
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$1,000+$50 - $99 / hr10 - 49Noida, India
Services provided
See all 1 projectsdigiXL Media provides services in Social Media Management and Digital Marketing, excelling in Online Branding and lead generation. Reviews highlight their effective strategies and timely delivery, with clients experiencing notable traffic growth and conversions. Their competitive pricing and value for cost are also praised, making them a commendable choice for Social Marketing needs.
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$5,000+$100 - $149 / hr10 - 49Chennai, India
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NINOS IT SOLUTION is a social media marketing company. They were established in 2008 and offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerLancaster, CA
Services provided
See all 2 projectsDigital Marketing Agency provides web development and design services with a focus on teamwork and a client-friendly environment. Approximately 50% of the reviews reflect positive sentiments about their quality work and timely delivery, while the other half highlight ineffective project management and lack of customized solutions. Overall, clients recommend clarifying marketing priorities before engagement.
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$1,000+$25 - $49 / hrFreelancer
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See all 2 projectsCriciman offers digital marketing services, including Google Ads and social media management on platforms like Facebook and Instagram. Feedback highlights their strategic and client-focused approach, with notable successes in increasing ad performance and brand presence. Clients appreciate their detailed reporting and effective communication, though some desire additional services like SEO and landing page development.
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$1,000+Undisclosed50 - 249Cairo, Egypt
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Icon Creations is a midsize Digital Strategy company. They specialize in Digital Strategy and Mobile App Development and were established in 2003.
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$1,000+Undisclosed2 - 9Skokie, IL
Services provided
Al Badsha is a small web design agency based in Dubai, United Arab Emirates and Hyderabad, India. Their services include Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr250 - 999New York, NY
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Logo company DesignKix was established in 2019. The team offers Logo and Branding.
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$5,000+$50 - $99 / hr10 - 49Calgary, Canada
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Techs Candy., a small web design company, is headquartered in Calgary, Canada. Their services include Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Kaunvo digital is a branding agency. The Bengaluru, India-based firm was launched in 2020. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Vânători, Romania
Services provided
Web Base is a web design agency. Established in 2025, the firm is based in Vânători, Romania. Their team provides Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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Hyetel X, a website development firm, was launched in 2015. The team focuses on Web Development and Mobile App Development.
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$1,000+$50 - $99 / hr50 - 249Bangkok, Thailand
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See all 1 projectsSyndacast offers a range of digital marketing services, including Social Marketing, SEO, SEM, and social media ads. Reviews indicate that Syndacast excels in delivering strong ROI, brand awareness, and increased online engagements, with commendable project management and proactive communication. Clients appreciate their focus, reliability, and ability to exceed expectations.
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$1,000+$50 - $99 / hr2 - 9Temara, Morocco
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Media Crowd is a Temara, Morocco-based social media marketing agency. They offer Social Media Marketing and Pay Per Click and were launched in 2019.
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$1,000+Undisclosed10 - 49Tiranë, Albania
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Located in Liège, Belgium and Tiranë, Albania, Visual Minds is a social media marketing firm. They provide Social Media Marketing and Video Production.
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$1,000+< $25 / hr10 - 49Bangkok, Thailand
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Unicronet is a Marketing Strategy company. The team is located in Bangkok, Thailand, and their services include Marketing Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
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The Robo Collective is a small Chicago, Illinois-based video production agency. Their services include Video Production and Video Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Perdizes, Brazil, Creative and Strategic Marketing Agency (Ilovesite) is a small branding company. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Monterrey, Mexico
Services provided
Website development company Soluciones Web Mty specializes in Web Development and Social Media Marketing. They were launched in 1995.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
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Launched in 2019, Colours Blind is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Fort Worth, TX
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Ennova Studio is a mobile app development company. They are based in Fort Worth, Texas and have midsize team. They offer Mobile App Development and Social Media Marketing.
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Undisclosed$50 - $99 / hrFreelancerPhoenix, AZ
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LM Communications LLC is a social media marketing agency established in 2011. The firm focuses on Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Highland Park, IL
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See all 1 projectsAfter spending 25 years leading digital transformations at billion-dollar B2B companies like Thermo Fisher Scientific, Crescent Electric and U.S. Electrical Services, Mike Mayer set out on his own
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$1,000+$25 - $49 / hr10 - 49Zlín, Czech Republic
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Web design agency MarketSoul s.r.o. Is based in Zlín, Czech Republic. They focus on Web Design and Logo.
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$1,000+$50 - $99 / hr2 - 9Caloundra, Australia
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Sitecentre is a small Advertising company. Launched in 2014, the team focuses on Advertising and Conversion Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.